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If You Want to Profit with Content Curation You Must Own the Platform by Scott Scanlon

Content curation is an awesome strategy. It is a low risk, big impact marketing tactic that has the ability to convert like crazy when put into action. In order for you to use it as an effective conversion tool for you or your business, however, when it comes to monetizing the curated content, the only thing that really matters is: YOU MUST CONTROL THE CLICK. Well, okay, other stuff does still matter. It is important to be a good curator and build trust and authority. These things are of prime importance in order to achieve the traffic you are looking […]

Become an Industry Resource with Content Curation: Anne Handley Explains How [video] by Scott Scanlon

Some really good advice here in just under a minute and a half… This is one of the best ways to get to the true value of curation. Be the resource for your market. Think of yourself as the ultimate resource for your market or niche. The news maker. Sure that might involve creating content but usually that involves choosing what is relevant and shaping the perspective of your audience. When you take that approach curation becomes a very powerful and effective strategy.

3 Tips to Boost Your Content Curation and Content Marketing by Scott Scanlon

Okay… this graphic and story here really does hit home. The main point here is that content curation is some ways helps all other aspects of content creation. We see this firsthand especially with someone just getting started with content marketing. Usually they start slow with curation but once they get the hang of it they then start to see opportunities to create content. All this is backed up by… Creating original content is resource intensive and while some companies that have all the copywriting resources they need (that’s an exception not the rule) it makes sense to curate content in addition […]

Curation: Making Sense of Digital Information by Scott Scanlon

Really good post about making sense of curation and the calling of being a good curator. I really like the curator definition: The Curator seeks to encourage, promote, and uncover those artifacts of culture – those things which humans create – that inspire and embody truth, goodness, and beauty. We do this through considering and grappling with the zeitgeist. That’s why curation has made some headway these last few years. With the rise of digital content there is a big need to find and promote those great artifacts of culture. Think about your market or the people in your target […]

6 Tips on How To Succeed In The Modern Blogosphere by Scott Scanlon

Some really good advice in this post at theFutureBuzz. Have a clear point of view Have a podcast from the beginning Separate your writing style Don’t do social media, do communication Write a short book Embrace video These are really good tips and as usual here we talk more about content curation– so let’s break these down on how they relate to curating. Have a Clear Point of View Probably one of the more important things when you curate. Having a clear point of view and voice is often the toughest part of writing. We’ve found that the more you […]

5 Content Curation Tips for SEO by Scott Scanlon

These are not just really good tips on content curation in SEO (here’s a video we did on this subject) but good tips for creating curated posts in general. You could take all 5 of these and schedule new curated posts over the next 2 weeks. If you did that do you think you could create more traffic than you have right now? Creating new valuable content on a regular basis is critical to an SEO with high aspirations. Really hard! That’s why content curation is so popular these days amongst content marketers and SEOers. The idea of leveraging other people’s/brands […]

Content Curation Drives Lead Generation by Scott Scanlon

One of our posts on SEO and Curation was mentioned by the AtomicReach blog. What I really like about this story is it provides a good rundown of how curation really does drive lead generation. This is something we’ve experienced and something we cover quite a bit in our training. If your looking at curation as a lead generation tool then the post that follows is well worth the read… Content curation is one of the driving factors for generating leads in content marketing. More and more brands are choosing to pursue content marketing for that very reason. A recent […]