In today’s show we’ll talk about the different techniques in content curation and specifically how do you employ some of these techniques. Well here’s a question I get often which is what are the techniques around content curation and then how do I put those into practice? And when we talk about content curation I really put it into four different buckets. These four different buckets are link-style curation, short-form curation, long-form curation and story-telling curation. We’ll cover each one of those individually so let’s start with the link-building. The Newsletter and Link Style Method You’ve probably seen a newsletter [...]
Here’s a good roundup of reasons why content curation is an important strategy: For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content, and are actively competing to produce better-quality materials. The average B2B marketer is using 12 different content marketing tactics, and a curation strategy can boost the volume of information shared without dramatically increasing the workload. 1. Content Curation: Everyone Is Doing It 2. Curation Is Social 3. Social Sourcing [...]
Today we’ll talk about is content curation really necessary? Is it a strategy that we even really need? So we’ll talk about that today. So I was thinking the other day, we’re putting the final touches on our book we’re releasing. And one of the questions I’ve gotten from people is content curation really necessary? Is it a necessary strategy? Do we really need content curation? When you look at the amount of–and it’s kind of a counter-intuitive argument in a way, because if you think about it, and what we’re told, the argument for content curation is that there’s [...]
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One thing we talk a ton about in our training and on the podcast is that you must own the platform. Owning the platform means that you own the assets, content, commentary, and ultimately the website (platform) of your curations. A recent development from a curation platform named Clipboard shows why you shouldn’t trust these other sites with your curating efforts. First here’s the good news for the team at Clipboard via the FAQ: Salesforce.com has signed a definitive agreement to acquire Clipboard. The Clipboard service at clipboard.com (along with all of its associated apps and extensions) will be discontinued [...]
Today we’ll talk about is commentary necessary in curation? If you’re employing the strategy of content curation or you’re thinking about it do you really have to add commentary? That’s what we’ll cover in today’s show. Well this is question I get often which is what, if I’m curating content is it absolutely necessary for me to add commentary? And let me take a step back here. If you’re new to the strategy of content curation basically what you’re doing is you’re going out and finding the info, graphics, the posts, the bogs, the articles that are relevant to your [...]
A good write up and case study on how curated content and SEO. In addition this piece makes a good case that all brands should be publishers. This is along the same lines as what we’ve talked before on the podcast– how most organizations should look at themselves as a media organization. Curated content published on-site can provide SEO benefits of fresh, timely content if it is unique text linking to high quality resources paired with value-added commentary. Today’s savvy audience has high standards for content deemed worthwhile and sharable. Technologies are being built up around content curation. Virginia concludes with some [...]
Today we’ll talk about what is the role of content curation? Specifically, where does content curation fit within the digital marketing mix or where can it fit within the digital marketing mix? One of the initial questions we get often when we reach out to people or when people actually reach out to us, they ask “I like content curation. I think it’s a strategy that I can employ. I’m just not quite sure where does it fit in or where can it fit in?” So that’s what we’ll talk about. We’ll talk about specifically where content curation fits in [...]
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We are excited to announce some great new features to Curation Traffic and related products. if you’re a member just login to grab the latest copy (also, WordPress updating is added to this latest release so this is the last time you’ll have to manually upgrade, see more below). Video Overview and New Features Below Easily curate list posts (see video above) This feature allows you to easily curate list type content. You’ve seen these types of content usually with the title “X tips on how to do [keyword]. We’ve suggested that this is one of the best ways to [...]
Well today’s show will cover a Content Curation Primer, specially what are some things you need to keep in mind as you go out there and first get started with content curation. Let’s jump right in… Now, we’re going to start on something a little bit, let’s say a higher purpose. Let’s say something more like a quest. And what I mean by that is to be a good curator, and if you really want to have success with content curation, you’ve gotta somehow have this higher calling that you are going to be the best content curator within your market, within your niche, [...]
One thing often overlooked is how much writing can be enhanced with content curation. Many times our unique content is driven by the curation that we perform on a daily basis. Here’s 7 really good tips on content curation from the wealthy web writer. … 1 – Find the Right Content 2 – Share and Engage, Engage and Share 3 – Use Multiple Platforms 4 – Stick to a Schedule 5 – Use the Tools You’re Comfortable With 6 – Measure Your Success 7 – Share, Don’t Steal A few things to add to the great tips (click below to [...]