Category Archives: Content Marketing

Content Marketing Roadmap: 3 Keys to Ideal Customers by Curation Traffic

Content Marketing Roadmap: 3 Keys to Ideal Customers Great coaches start with a strategy, a roadmap or game plan, but they are prepared to make adjustments based on how their team is performing – and how the opposing team is responding. They study, measure, evaluate and realign their resources to accomplish specific goals and objectives. That is how we are going to design your digital, social and content marketing roadmap. You just have to start well and make adjustments to its implementation as you make new discoveries about what your ideal customers want and how to give it to them. […]

Measuring Holistic Metrics Behind ROI in Content Marketing by Curation Traffic

One of the biggest topics around the virtual watercooler when it comes to content marketing is measuring ROI. I’ll expand on that a bit here in this post but first I wanted to showcase some key ideas from a post at WYZOwl.com: Content marketing sure is in fashion at the moment. But lots of people are, perhaps understandably, reluctant to follow fashion for fashion’s sake. The good news is that there are obvious things that you can measure. You can use analytics programs to understand where your traffic comes from – meaning you can measure content-driven inbounds, evaluate which particular […]

Four Quadrants of Media: Paid, Owned, Earned & Shared by Curation Traffic

A question we get asked often is… what is more important earned or paid media? The graphic and the story that follows does a really good job of breaking down exactly what you should be focusing on. The quick answer is you should be represented in all four sectors: earned, paid, owned, and shared. Think Differently founder Lyndon Johnson, who wrote the MarketingProf’s article, also blogged about Strike. He describes it as the “start of rebuilding relationships with customers that had purchased the ill-fated Ghibli of the 1980s; [and] customers of other four-door sedans who secretly wanted an Italian sports sedan.” […]

Success of Content Marketing, 5 Ideas for May, Blog Categories – Content Marketing RoundUp by Curation Traffic

First up, a pretty good story covering what content marketing success looks like: After a day reading all the winners’ entries from the Content Marketing Awards and looking at the work, I’ve learnt stuff I never knew I didn’t know (to borrow from Donald Rumsfeld): that Lloyd’s of London insured property owners against Zeppelin attacks during WW1; the philosophy of holiday magnate Sir Billy Butlin; and the operations of the Norwegian armed forces. The second was the way in which the winners not only produced multiple forms of content, but they were optimised for the platform. Wardour’s The Review (best […]

On Measuring ROI with Content Marketing by Curation Traffic

This is a big subject… how to measure ROI with content marketing. One story making the rounds comes from Hubspot and talks about how to measure ROI with content marketing is a complete myth: As a profession, marketing has evolved a lot over the past 5 years. Previously, when asked to justify our marketing budgets, we used to squirm in our chairs and mutter something about brand awareness. Today, marketers want to measure the ROI on every tactic and channel they use. Figuring out the ROI of content, in particular, is hard and often misunderstood. Content ROI Is a Myth […]

Creating Quality and Relevant Content Effeciently by Curation Traffic

There are so many good things here from this piece by Andy Betts on Search Engine Watch. Content marketing growth is about evolution, not revolution. There has been no revolution in the content marketing space. People have been publishing content since the days of cavemen carving on cave walls. Clearly, organizations are now becoming more content savvy and consuming media at maximum capacity. However, the key question, challenge, and opportunity for your business doesn’t lie within a tactical, 101, best practice document. The answer lies within the heart of a business, its culture, and how it scales its operation and produces quality […]

5 Reasons Content Marketing Is a Must for Your Next Trade Show by Curation Traffic

Janise Fryatt wrote a great piece on how event planning and content marketing are a perfect match. Successful trade show marketers understand the value of both building relationships and providing useful information about how their products solve customer problems. Here’s the five reasons why content marketing is a must for your next trade show: 1. It builds SEO (Search Engine Optimization) 2. It builds thought leadership, credibility and trust 3. It encourages third-party recommendations 4. It creates leads who are more sales-ready 5. It works year-round I can’t disagree with any of those. Integrating content marketing with any trade show solves […]

Content Marketing Metrics: How Marketers Are Measuring Content – Infographic by Scott Scanlon

Content Marketing has seen a tremendous surge in popularity over the past two years. It has gone from industry buzzword to an indispensable part of marketing strategies, big and small. The surprising answer is that, despite acknowledging the importance of content, many marketers still have no strategy. See full story on themainstreetanalyst.com

Are These the 4 Quadrants of a Content Marketing Plan? by Curation Traffic

I came across this post from CMI and thought it was spot on. The lead quote and the image that accompanies is something that I think anybody employing content marketing should really understand. Let’s break it down a bit. The consumer attention span is about the size of a gnat right now. We move on to the next thing super, super quickly. So it’s really important to be topical and relevant. I see attention span only decreasing as more and more distractions will enter our daily lives, especially as younger generations embrace this near instant technology. So when we take about being topical and […]