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Content aggregation vs content curation: How to compare? by Scott Scanlon

Content Curation Commentary , , , , , , , ,

One of the biggest questions we get is the difference between aggregation and content curation. A recent post from smartmediatips talks about the difference between content aggregation vs curation. While it’s important to understand the difference there’s a much more powerful idea to point out.

What if you could combine the two–both curation and aggregation? A really good example of this type of combination is TechMeme. If you’ve ever visited the site you see right away that they’ve curated the tops stories. Then below the main story they’ve highlighted there is an aggregation of the same topic or news. Very powerful stuff and something I think is worth striving for.

There are a lot of differences between Content Curation and Content Aggregation. Content curation is the new trend nowadays but it should be done correctly and properly in order to deliver real advantages, brand awareness and thought leadership.

Let’s have a look to the main differences to understand when content curation begins to be the right tactic as opposed to content aggregation that is taking place from ages.

This post was easily curated with the Curation Traffic Plugin.