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Content Curation Drives Lead Generation by Scott Scanlon

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One of our posts on SEO and Curation was mentioned by the AtomicReach blog. What I really like about this story is it provides a good rundown of how curation really does drive lead generation. This is something we’ve experienced and something we cover quite a bit in our training. If your looking at curation as a lead generation tool then the post that follows is well worth the read…

Content curation is one of the driving factors for generating leads in content marketing. More and more brands are choosing to pursue content marketing for that very reason. A recent study by BtoB Magazine concludes that 28% of content marketers focus on content marketing simply to boost lead generation.

This is conceivable as content marketing drives three times the sales of digital advertising (Nielson). Leads generated from marketing spend passes leads in paid search after nineteen months (Heidi Cohen) Furthermore, “content marketing leads generated per $1,000 of marketing spend is three times greater after three years (or thirty-six months),” writes Cohen.

I’d pile on a little bit more. Curation not only drives lead generation but it’s also one of the most time effective strategies you can put into action. With curation your post subject, concept, and conclusion is already selected for you. Your job is to then add your own commentary and thoughts to the mix. It’s that simple.

Lead generation often comes down to how much traffic you can drive to an offer. Curation allows you to create much more content (which ulitmately drives traffic) and allows more people to see your offers. This is one of the reasons why I like curation so much.


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