We respect your email privacy

7 Rules for a Strong Digital Content Strategy by Scott Scanlon

Content Marketing , , , , , , , , , , ,

These are some great rules for a digital content strategy but also the foundation of a good content curation strategy as well.

When it comes to crafting a digital content strategy for your business, think about these 7 rules.  What other rules do you think are crucial in ensuring a successful digital content strategy?

Rule #1: Focus on your Customer First

Rule #2:  Be Consistent

Rule #3:  Get Out of Your Comfort Zone – Be Creative

Rule #4:  Communicate

Rule #5:  Create Unique Content

Rule #6:  Curate Select Content

Rule #7:  Collaborate with Customers

#1 – I’d add when thinking about your customer it’s important that the content you curate solves problems or gives them consistent breakthroughs.

#2 – One of the biggest reasons I see people fail in any marketing strategy is not being consistent. When starting create and plan a way to stay consistent.

#3 – This is big, challenge yourself to curate from sources you never though imaginable. How do you do that? By finding related topics and sharing how the tips or insight relates to your industry or niche.

#4 – Don’t stay in your hole, get out and interact with your market.

#5 – I’ve said this many times but curation drives unique content creation. After you’ve curated for any amount of time you start to see trends yourself, you also start to have additional ideas.

#6 – Have to agree there.

#7 – If you’re in a market where you have customers who create content this is a huge win-win. Curate their content or find ways you can work together to either create some unique content or think of ways you help each other spread your reach. We do this with our site by having exclusive membership tribes with Curation Traffic.

That’s all just wanted to add some additional thoughts to the article, you can see the original source down below. BTW this post was curated with the Curation Traffic Plugin.