From 140-character tweets to 14,000-word print books, most content marketers now understand the value of producing content of varying lengths and format. Enter the Content Marketing Pyramid, a framework which I first blogged about in 2010. Some have compared this content model to the old model of the food pyramid, and there are a …
Newsjacked content often showcases deep insight, so stay current with what is trending on social media. Use social resources like Topsy and Klout to discover relevant topics and what industry thought leaders are writing about. This knowledge will help you avoid creating content that fails to spark significant interest. Use your research and real-time knowledge …
Content marketing has officially claimed its spot as a leading marketing strategy, as evidenced by research that shows 87 percent of B2B marketers are employing the initiative. In fact, content marketing is outpacing all other marketing strategies including search engine marketing (67 percent), events (62 percent), public relations (56 percent), and print-radio-TV (26 percent). …
Lately I’ve been thinking a lot about the need for curation services online. The amount of content we are exposed to daily is out of control. Outside of personal communication content (email, text, photos, instagrams, facebook posts and messages, etc) we consume an amazing amount of content daily online.
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This post really breaks down how to employ content curation in your marketing. Another distinction it makes is the difference between autoblogging and curation. That’s an important point and one we make often here as well…
Don’t confuse it with autoblogging (stealing content by republishing it automatically from a web feed and slapping it on …
Pinterest has become the Internet’s new social media darling and since its launch in 2010, people have been flocking to this visual social network to pin pictures of what they like, curate collections and share them with the world. From a strictly personal perspective, the site and mobile app are elegant and easy to …
Real good post here about what some people say is the low value of content curation.
Snell’s snarky comments about content curators struck a chord with me as I would consider myself a content curator on Twitter. Many of us mine links and stories from social media to pass on to our followers.
- Cite the source
- RT …
Can You Bet On Your Curating Adding Value Quotient to Your Content?
Soumi Mukherjee No wonder ‘curation’ is the new buzz word in the realm of strategized web content!
Just in case you weren’t aware of the statistics, there’s an approximate of at least 7.39 billion web pages indexed and more pouring into it each day.
So,that …
The benefits of blogging are well-documented. From boosting your credibility to opening up conversations with potential clients, a well-written and regularly-updated blog can do wonders for your online presence.
But for many agents, the time and effort required to maintain a blog can lead to discouragement. Out of those people that do start a blog, …
This is a quick post with some key takeaways from one of Econsultancy’s smaller conferences, Digital Shorts.
The theme of the day was content marketing, a hot topic and a phrase that ‘isn’t as well defined in the U.K. as it is in the U.S.’ according to Econsultancy guest blogger Kevin Gibbons, UK MD of BlueGlass.
Kevin’s …
