Today, in addition to being a brand, we are all now publishers of content. Every tweet, blog entry, Facebook post, LinkedIn status update…it is all content that you want to leverage as elements of your sales and marketing strategy.
Over on Beth Kantor’s blog, she says the three threes of content curation are: Seek, Sense, …
The other day I read a fantastic article by P. Bryan Heidorn (2011) on the emerging role of data curation and e-science in the world of libraries. As an archivist and a librarian, I see amazing potential for our skill set to fit nicely into this speciality. First, libraries already have the infrastructure and …
The role of the curator in journalism has become intertwined with the notion of aggregation: collecting information from various sources and piecing it together into a (hopefully, more or less) coherent whole.
The better curators of news often take this a step further and help to situate the resulting information object in a broader context, …
In the beginning there was curation, and it was good. People found interesting things on the web, created directories of those things, and then you found what you were looking for inside those curated lists. That was the origins of the original lists and directories, from Yahoo on outward.
But then that got too hard. …
Increasingly, marketers are adding content curation to their marketing activity, often with objectives of sharing a certain amount of content each day. Ardath Albee (@ardath421) has a sample to-do list for a content marketer in Show Quantity the Door.
Three weeks ago I published Three Reasons Content Curation is Overrated, my reaction to research published …
The role of the curator in journalism has become intertwined with the notion of aggregation: collecting information from various sources and piecing it together into a (hopefully, more or less) coherent whole.
The better curators of news often take this a step further and help to situate the resulting information object in a broader context, …
Content curation is the process of sifting through information on the web and organizing, filtering and making sense of it and sharing the very best content with your network. Rather than another potential recipe for information overload, content curation can actually be a method to tackle this problem. With so much information coming at …
With the Presidential election less than six months away, campaigns are ramping up. In 2008, social media served as a reinvigorating force, contributing to the highest voter turnout since 1968 according to the Federal Election Commission. Four years later, experts have begun to discuss even more new and innovative methods that candidates will use …
6 Trends Shaping the Consumer Experience Economy. Today, most marketers consider digital marketing to be synonymous with social media. Advertisers are discovering, however, that ROIs on social sharing and promoted posts are not the golden goose that tech companies led them to believe.
The social economy has declined. Online users’ patterns are changing: they no …
