Last year my company, HiveFire Inc., shared the results from our B2B Marketing Trends survey and found that 82 percent of marketers are incorporating content curation – the process of finding, organizing, and sharing online content – as part of their overall content marketing strategy. (Click through to this recent post titled “Content May Be King” for more content curation definitions and trends.) The fact that this represents a notable increase (up from 48 percent) from the Content Curation Adoption survey that we issued earlier that year sent a strong message that curation is gaining favor amongst marketers.

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