Content Curation Gains Importance with Marketers
In the era of digital marketing, content is king. Enterprises, especially in the B2B sector, aim to manage, create and curate content. This practice will establish them as thought leaders and increase their visibility to clients.
The top goals for the content curation activity are to increase SEO (65%), establish thought leadership (85%), and elevate brand visibility and buzz (80%).
This effort represents a significant commitment of enterprise resources. About 75% of marketers note the time involved in scanning for content and at least half are scanning online. At the same time, over half of businesses in the survey reported that finding quality content is a challenge. This percentage is up since last year.
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