There’s no denying the old Internet mantra, that Content is King. All major Internet companies eventually tend towards it: AOL & Yahoo are drowning in it, Google’s transitioning into a content company, trying to transition from a search monopoly to a content monopoly. Facebook & Twitter don’t create their own content, but their revenue model harnesses user content. Google is constantly making improvements to its search engine algorithm to weed out sites who aggregate content, and promote original content.

So why is content King? Is it because expertise is so difficult to find? Because content consumers sniff out the amount of effort put into content and deem it more difficult and thus more worthy than aggregated content? Or is it just like any other commodity, whose value depends on its being rare? If so, then this Kingdom’s about to tumble.

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