In the world of inbound marketing, content is clearly king. With the recent updates from Google, content (fresh and relevant) becomes even more vital to businesses looking for an edge online. If you have no content, you have no links pointing to your site, and your SEO efforts fail. Various reports show businesses that blog get more web traffic. More web traffic tends to drive great lead generation. And that of course is supposed to bring revenue to your company.

The questions arise: what kind of content do I need for my business? Can I share other people’s content or do I need to create my own?

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