The Path to Value from Content Curation
Increasingly, marketers are adding content curation to their marketing activity, often with objectives of sharing a certain amount of content each day. Ardath Albee (@ardath421) has a sample to-do list for a content marketer in Show Quantity the Door.
Three weeks ago I published Three Reasons Content Curation is Overrated, my reaction to research published on eMarketer and advice we frequently see about curating content in order to establish thought leadership.
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