To create or to curate? That is the question!
When it comes to content there’s no doubting that it’s all about the two ‘C’s; creation and curation. While content creation isn’t really a new phenomenon (if you could ever call it that!), content curation is.
The idea of curating content from other sites might go against anything you’ve ever been taught when it comes to SEO (it’s all about unique content remember?) but if you think about it, it’s actually already an existing part of our lives. From recommending that new Chinese in town to your friend to tweeting that funny article you’ve just found on the Daily Mail, content curation is an integral part of our ‘offline’ lives so why should it be any different online?
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