Best-Practices in Content Curation
Content curation is all the rage, but it takes some thought and discipline.
Before offering yourself as the company’s content curator — or dragooning someone else into this role — step back and consider the following list. These five best-practices, culled from numerous content marketing experts and practitioners, are a starting point, but only that. There may be peculiarities in your industry — for instance, conformance rules — that will dictate the type of content you can safely create or rebroadcast, and its timing.
Find the right people. As with most corporate matters, getting the right people involved is key. Not everyone is cut out for curating content. Don’t think a curator never creates content. Even preparing a 140-character tweet intended to drive readers to a 3,000-word article is writing, albeit resulting in merely a catchy headline. As anybody in publishing will tell you, writers who can produce accurate, high-impact headlines are worth their weight in gold. Is it any wonder why marketing departments have been busy hiring people trained as journalists? (See: If Content Is King, Ex-Journalists Are Kingmakers.)
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