There’s plenty of buzz about “Content Curation” in the marketing world right now. In a nutshell, the word “curation” is used among content professionals to describe the careful research, sifting, selecting and sharing of content with others.

But let’s take a look at what it’s really about…not from the side of the content curator — but of the reader.

Imagine this. You’re in your office. You’re finally ready to tackle the task of finding a solution to a meaty business problem your team’s been facing. You Google it. You read. You wade through some amateur blog posts. You sift past keyword-laden micro-sites and eventually get fed up with the overload of nonsense on the very topic you’re trying to master. Grrr…doesn’t anyone have any meaningful information out there? You’re not ready for a full-blown consultation or sales call. You need *actual* answers to some of your immediate questions so that you can get educated and begin drawing your own conclusions.

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