Content curation is the process of gathering links to articles from different sources on the web and grouping them together in one blog post, email or newsletter. Usually the articles focus on a single topic and most often include an introductory paragraph, which is meant to paraphrase the content in an engaging way and entice readers to click through to the full article. Here’s an example of content curation in action.
Content curation is a hybrid approach, and when done right it combines enough original and syndicated content to keep readers happy, and by proxy the search engines. It’s also a great way to breathe new life into old information and do some networking by giving credit to the source. Is Curation the Easy Way Out for Content Marketing?