A Shift To Curation – The Future of Ads
No that long ago, blog writers were the primary curators of content online, and we’d all tune in to see what they’d recommend next. Ads would try to place themselves next to premium content on premium channels, but the connection was loose at best, and readers knew the ads were paying for the placement, so they would still get ignored.
However, as companies realized there was value in being the source of new, interesting and unique content, curation became a viable marketing tactic. Through Twitter, Facebook, and other curation channels, companies would find and share content related to their own products in hopes of attracting the sustained interest of their target market.
See all posts on Future of Curation