The Nasty Truth About Content Marketing

The Nasty Truth About Content Marketing

  Our content – blogs, guest posts, podcasts, and videos – are a part of about three-fourths of all qualified leads we generate. However, there are a lot of claims being made about content marketing that are simply untrue. The fact is these claims come from the same people who, in the 1990s, thought they […]

5 Reliable Ways to Use Content as a Referral Tool

5 Reliable Ways to Use Content as a Referral Tool

Valuable content is also a fantastic tool for attracting strategic partner relationships. While many people focus their referral efforts on customers, non-competing businesses that also serve your target market can be one of the most potent sources of referrals available. This featured post from CopyBlogger gives five spot on tips: 1. Invited Content 2. Co-Branded […]

Why your content marketing must get more granular

Why your content marketing must get more granular

  We seem to be reaching the saturation point for posts about how content marketing is reaching the saturation point. The after-shocks caused by posts like Mark Schaeffer’s Content Shock (over 600 comments and counting) and our own perplexingly runaway Crap slideshare, indicate that marketers are terrified by the idea that content marketing is reaching […]

Top Content Marketing News of the Day

Top Content Marketing News of the Day

  5 Things To Keep Your Content Marketing Efforts in Check This concept isn€™t new, however, you€™ve always needed content. Content answers questions, attracts visitors, builds trust and much more. The question becomes are you producing content for the search engine€™s sake or for your target audience? 5 Things To Keep Your Content Marketing Efforts […]

12 Lessons About Content from 11 Tech Companies

12 Lessons About Content from 11 Tech Companies

  There are a lot of companies on the web producing content, but to me, these are the ones doing it the right way.  If you have examples of other companies doing content right, please share in the comments or tweet them to me @scotaft. Admit mistakes Interview target customers (not about your product) Show […]

State of the media and possible business models

State of the media and possible business models

  The search for a sustainable system for online publishing is a classic that never stops obsessing industry experts. This week, the entrepreneur and Netscape co-founder Marc Andreessen kicked off an interesting and sustained debate on Twitter (here there is a Storify) on the state of the media and possible business models. Andreessen, who says […]

Short Form Content: The Latest Social Media Trend

Short Form Content: The Latest Social Media Trend

  Would you like to speed up your content creation process, while concurrently making it more relevant to your audience? However, instead of considering short-form content a compromise, recognize it for what it is. This is a win-win for your business and its on-the-go audience that often only has time for a snack. See full […]

How much content is enough for effective content marketing?

How much content is enough for effective content marketing?

  How often should I blog? Does it matter whether my content is original or aggregated or repurposed? (And what’s the difference, anyway?)We hear these questions from clients as part of almost every content marketing engagement we undertake. Quality Trumps Quantity Size Does Matter Sources Say Ask Your Audience See full story on biznology.com (Photo […]

Using Visual Media to Boost Your Marketing

Using Visual Media to Boost Your Marketing

  Visual media is emerging as a very important and powerful tool in online marketing. A survey released recently shows the presence of images as one of the deciding factors for clicking on search results. According to the survey done by Search Engine Land and SurveyMonkey, it is the fourth most important deciding factor, coming […]

Readability: Smart Tips For Getting Your Content Read

Readability: Smart Tips For Getting Your Content Read

Over the holiday a family member told me that she got in trouble for using readability tactics – specifically bullet points – by her boss. Apparently her boss thought that bullet points were “too aggressive” for the reader. It’s my view that her boss, who ironically works in the media space, has no idea how […]

16 New Content Marketing Ideas

16 New Content Marketing Ideas

  Content marketing is one of the most effective ways to attract and engage clients and prospects. The problem is you need to keep creating content — lots of great content again and again. Sooner or later, you’re going to run out of ideas. 1. Curate 2. Eavesdrop 3. Newsjack 4. Watch 5. Question 6. […]

3 Tips for Creating a Strong Connection between Audience and Content

3 Tips for Creating a Strong Connection between Audience and Content

Great content isn’t only well written but also makes a vital connection with current or potential clients. Consider the below three ways to boost the link between your company’s self presentation and your target audience. Don’t be afraid to be informal Although professionalism is always key, quality content doesn’t have to feel clinical. 1. Don’t be afraid […]

11 Time Saving Tips for Content Marketing

11 Time Saving Tips for Content Marketing

  Facebook’s recent algorithm changes have many businesses and marketers asking themselves if they should focus their social media marketing… read more 1. Keep a file of possible blog topics. 2. Use audience feedback to find topics. 3. Interview an expert. 4. Give yourself themes. 5. Create an editorial calendar. 6. Keep a list of […]

The Case for Pure Evergreen Content

The Case for Pure Evergreen Content

  It has never been easier to educate and market with content, but with this ease comes a major challenge. We are told content is king; we are told to create content that we should be writing, doing videos, podcasting, etc.I agree these are some of the most effective ways to capture the attention of […]

7 Content Marketing Myths Debunked

7 Content Marketing Myths Debunked

  Content marketing allows a business to connect with existing and potential customers by providing value through original or curated content. With the rising interest in content marketing over the last few years, so-called experts have issued conflicting advice on what works and what doesn’t. 1. You can’t have both quality and quantity 2. Social […]

5 Steps To Build Trust Using Content Marketing

5 Steps To Build Trust Using Content Marketing

  Have you ever stopped to think about what content marketing is really all about? Sure it is about telling the story of your brand and answering questions that your customers have about your products and services in a “non-salesly” fashion, but deep down brands that do content marketing well do it for something more […]

5 Ways Content Creation is Like Training for a 5K

5 Ways Content Creation is Like Training for a 5K

Content creation. Training for a 5K. They’re more similar than you think. See how here. Similarity 1: Take it Slow & Work Your Way Up Similarity 2: Find Your Comfortable Pace Similarity 3: Build a Strong Foundation Similarity 4: Create Your Own Style Similarity 5: Give Yourself the Right Fuel See full story on kunocreative.com

4 Types of Content Every Site Needs

4 Types of Content Every Site Needs

  Content is a nebulous topic, it’s hazy, vague, ill-defined. Working as a content strategist I’m often asked similarly nebulous questions. For example – ’what sort of content should we create?’ I’m a firm believer that content should be goal-driven. By this, I mean that what you create should be driven by what you want to achieve. […]