12 Lessons About Content from 11 Tech Companies

By Curation Traffic


There are a lot of companies on the web producing content, but to me, these are the ones doing it the right way.  If you have examples of other companies doing content right, please share in the comments or tweet them to me @scotaft.

  1. Admit mistakes
  2. Interview target customers (not about your product)
  3. Show users what you learned about them
  4. Turn everyone into a power user
  5. Be a user of your own product
  6. Reveal works in progress
  7. Share actionable case studies
  8. Share non-customer case studies
  9. Make your CEO do the talking
  10. Educate users
  11. Tell a story
  12. Stay laser-focused