Content is a nebulous topic, it’s hazy, vague, ill-defined. Working as a content strategist I’m often asked similarly nebulous questions. For example – ’what sort of content should we create?’ I’m a firm believer that content should be goal-driven. By this, I mean that what you create should be driven by what you want to achieve.
Why do you need content to entertain?
Why do you need content to educate?
Why do you need content to persuade?
Why do you need content to convert?
Why do you need both emotional & rational appeal?
*What’s with that ’vast majority’ nonsense?