Have you ever stopped to think about what content marketing is really all about?
Sure it is about telling the story of your brand and answering questions that your customers have about your products and services in a “non-salesly” fashion, but deep down brands that do content marketing well do it for something more than those things.
- Define Your Audience and Outcomes:
- Determine Content Type, Frequency and Location:
- Share, Promote and Engage:
- Make Connecting With Your Brand Simple:
- Analyze Response, Optimize and Pivot: