State of the media and possible business models

State of the media and possible business models

  The search for a sustainable system for online publishing is a classic that never stops obsessing industry experts. This week, the entrepreneur and Netscape co-founder Marc Andreessen kicked off an interesting and sustained debate on Twitter (here there is a Storify) on the state of the media and possible business models. Andreessen, who says […]

Why Content Marketing Isn’t Getting Any Easier

Why Content Marketing Isn’t Getting Any Easier

  I just read a great article about a phenomenon called “The Content Shock.” The author, Mark Schaefer, takes a look at content from a perspective of supply and demand. “Depending on what study you read,” says Schaefer, “the amount of available web-based content (the supply) is doubling every 9 to 24 months. Unimaginable, really. […]

Content – What Marketers Say About Content Curation

Content – What Marketers Say About Content Curation

  Most marketers (57%) say they should share 10 or more pieces of content per day to properly engage with their customers, according to a recent report by Trapit. Asked how many pieces of content a company needs to share/curate, survey respondents suggested numbers ranging from 0 to 135, with the most common response being […]