5 Reliable Ways to Use Content as a Referral Tool

5 Reliable Ways to Use Content as a Referral Tool

Valuable content is also a fantastic tool for attracting strategic partner relationships. While many people focus their referral efforts on customers, non-competing businesses that also serve your target market can be one of the most potent sources of referrals available. This featured post from CopyBlogger gives five spot on tips: 1. Invited Content 2. Co-Branded […]

Short Form Content: The Latest Social Media Trend

Short Form Content: The Latest Social Media Trend

  Would you like to speed up your content creation process, while concurrently making it more relevant to your audience? However, instead of considering short-form content a compromise, recognize it for what it is. This is a win-win for your business and its on-the-go audience that often only has time for a snack. See full […]

How much content is enough for effective content marketing?

How much content is enough for effective content marketing?

  How often should I blog? Does it matter whether my content is original or aggregated or repurposed? (And what’s the difference, anyway?)We hear these questions from clients as part of almost every content marketing engagement we undertake. Quality Trumps Quantity Size Does Matter Sources Say Ask Your Audience See full story on biznology.com (Photo […]

Readability: Smart Tips For Getting Your Content Read

Readability: Smart Tips For Getting Your Content Read

Over the holiday a family member told me that she got in trouble for using readability tactics – specifically bullet points – by her boss. Apparently her boss thought that bullet points were “too aggressive” for the reader. It’s my view that her boss, who ironically works in the media space, has no idea how […]

16 New Content Marketing Ideas

16 New Content Marketing Ideas

  Content marketing is one of the most effective ways to attract and engage clients and prospects. The problem is you need to keep creating content — lots of great content again and again. Sooner or later, you’re going to run out of ideas. 1. Curate 2. Eavesdrop 3. Newsjack 4. Watch 5. Question 6. […]

3 Tips for Creating a Strong Connection between Audience and Content

3 Tips for Creating a Strong Connection between Audience and Content

Great content isn’t only well written but also makes a vital connection with current or potential clients. Consider the below three ways to boost the link between your company’s self presentation and your target audience. Don’t be afraid to be informal Although professionalism is always key, quality content doesn’t have to feel clinical. 1. Don’t be afraid […]

11 Time Saving Tips for Content Marketing

11 Time Saving Tips for Content Marketing

  Facebook’s recent algorithm changes have many businesses and marketers asking themselves if they should focus their social media marketing… read more 1. Keep a file of possible blog topics. 2. Use audience feedback to find topics. 3. Interview an expert. 4. Give yourself themes. 5. Create an editorial calendar. 6. Keep a list of […]

5 Steps To Build Trust Using Content Marketing

5 Steps To Build Trust Using Content Marketing

  Have you ever stopped to think about what content marketing is really all about? Sure it is about telling the story of your brand and answering questions that your customers have about your products and services in a “non-salesly” fashion, but deep down brands that do content marketing well do it for something more […]

5 Ways Content Creation is Like Training for a 5K

5 Ways Content Creation is Like Training for a 5K

Content creation. Training for a 5K. They’re more similar than you think. See how here. Similarity 1: Take it Slow & Work Your Way Up Similarity 2: Find Your Comfortable Pace Similarity 3: Build a Strong Foundation Similarity 4: Create Your Own Style Similarity 5: Give Yourself the Right Fuel See full story on kunocreative.com