Why your content marketing must get more granular

Why your content marketing must get more granular

  We seem to be reaching the saturation point for posts about how content marketing is reaching the saturation point. The after-shocks caused by posts like Mark Schaeffer’s Content Shock (over 600 comments and counting) and our own perplexingly runaway Crap slideshare, indicate that marketers are terrified by the idea that content marketing is reaching […]

The Case for Pure Evergreen Content

The Case for Pure Evergreen Content

  It has never been easier to educate and market with content, but with this ease comes a major challenge. We are told content is king; we are told to create content that we should be writing, doing videos, podcasting, etc.I agree these are some of the most effective ways to capture the attention of […]

7 Content Marketing Myths Debunked

7 Content Marketing Myths Debunked

  Content marketing allows a business to connect with existing and potential customers by providing value through original or curated content. With the rising interest in content marketing over the last few years, so-called experts have issued conflicting advice on what works and what doesn’t. 1. You can’t have both quality and quantity 2. Social […]

Content – What Marketers Say About Content Curation

Content – What Marketers Say About Content Curation

  Most marketers (57%) say they should share 10 or more pieces of content per day to properly engage with their customers, according to a recent report by Trapit. Asked how many pieces of content a company needs to share/curate, survey respondents suggested numbers ranging from 0 to 135, with the most common response being […]