The Nasty Truth About Content Marketing

The Nasty Truth About Content Marketing

  Our content – blogs, guest posts, podcasts, and videos – are a part of about three-fourths of all qualified leads we generate. However, there are a lot of claims being made about content marketing that are simply untrue. The fact is these claims come from the same people who, in the 1990s, thought they […]

Top Content Marketing News of the Day

Top Content Marketing News of the Day

  5 Things To Keep Your Content Marketing Efforts in Check This concept isn€™t new, however, you€™ve always needed content. Content answers questions, attracts visitors, builds trust and much more. The question becomes are you producing content for the search engine€™s sake or for your target audience? 5 Things To Keep Your Content Marketing Efforts […]

12 Lessons About Content from 11 Tech Companies

12 Lessons About Content from 11 Tech Companies

  There are a lot of companies on the web producing content, but to me, these are the ones doing it the right way.  If you have examples of other companies doing content right, please share in the comments or tweet them to me @scotaft. Admit mistakes Interview target customers (not about your product) Show […]

Using Visual Media to Boost Your Marketing

Using Visual Media to Boost Your Marketing

  Visual media is emerging as a very important and powerful tool in online marketing. A survey released recently shows the presence of images as one of the deciding factors for clicking on search results. According to the survey done by Search Engine Land and SurveyMonkey, it is the fourth most important deciding factor, coming […]

4 Types of Content Every Site Needs

4 Types of Content Every Site Needs

  Content is a nebulous topic, it’s hazy, vague, ill-defined. Working as a content strategist I’m often asked similarly nebulous questions. For example – ’what sort of content should we create?’ I’m a firm believer that content should be goal-driven. By this, I mean that what you create should be driven by what you want to achieve. […]

This is Your Brain on Content Marketing

This is Your Brain on Content Marketing

Today’s post is an updated version of one that originally appeared on Andy Crestodina’s Orbit Media Studios blog in May, 2013. Content marketing isn’t brain science, but if you know a bit about the brain, you’ll be a better content marketer. As we look at the research, we find that there are at least five […]

5 Genius Content Marketing Ideas You Can Steal – Today

5 Genius Content Marketing Ideas You Can Steal – Today

  This is a guest post by Sherice Jacob from iElectrify.  Sometimes the best content marketing ideas are the ones that come from using everyday websites and platforms. Well known marketers, including author Guy Kawasaki and Ann Handley from MarketingProfs make regular appearances and offer guidance. The Genius Strategy American Express can sit quietly in […]

3 Must Know Tips About Content Marketing

3 Must Know Tips About Content Marketing

We noticed a disturbing trend with our clients: They had little or no marketing strategy, which led to having no original content, which made providing social media services very difficult for us. When getting started with content marketing, there are three, must-know points we review with our clients. Must-Know #1: Content Marketing Always Starts With […]