REALSMO: Google’s Penguin Brings Arctic Weather To PageRank

REALSMO: Google’s Penguin Brings Arctic Weather To PageRank

  Using the PR 1213 for analyzing link removal & disavows. PageRank penalties – as visible indicator of lost trust in a domain. Long before Penguin, we had manual action PageRank penalties. See full story on realsmo.com

Five Trends That Will Significantly Shape Content Marketing In 2014

Five Trends That Will Significantly Shape Content Marketing In 2014

  If you think 2013 was the year of content marketing, get ready for a wild New Year. In 2014, content marketing can be expected to run with the crown and be officially appointed the king of the web. In fact, according to a recent study from the content marketing institute, 58% of B2B marketers plan […]

This is Your Brain on Content Marketing

This is Your Brain on Content Marketing

Today’s post is an updated version of one that originally appeared on Andy Crestodina’s Orbit Media Studios blog in May, 2013. Content marketing isn’t brain science, but if you know a bit about the brain, you’ll be a better content marketer. As we look at the research, we find that there are at least five […]

Content – What Marketers Say About Content Curation

Content – What Marketers Say About Content Curation

  Most marketers (57%) say they should share 10 or more pieces of content per day to properly engage with their customers, according to a recent report by Trapit. Asked how many pieces of content a company needs to share/curate, survey respondents suggested numbers ranging from 0 to 135, with the most common response being […]

Why Content Marketing Isn’t Getting Any Easier

Why Content Marketing Isn’t Getting Any Easier

  I just read a great article about a phenomenon called “The Content Shock.” The author, Mark Schaefer, takes a look at content from a perspective of supply and demand. “Depending on what study you read,” says Schaefer, “the amount of available web-based content (the supply) is doubling every 9 to 24 months. Unimaginable, really. […]

Social media statistics that will shape your 2014 content marketing

Social media statistics that will shape your 2014 content marketing

  Statistics are a marketer’s ammunition. If you have the right ones on hand, you can defend any strategy, protect your ideas and persuade your clients or your boss that you’re on the right path. That’s why I love reports like Pew Research Center’s Internet Project Social Media Update 2013, by Maeve Duggan and Aaron Smith. It’s filled with […]

Content – What Marketers Say About Content Curation

Content – What Marketers Say About Content Curation

  Most marketers (57%) say they should share 10 or more pieces of content per day to properly engage with their customers, according to a recent report by Trapit. Asked how many pieces of content a company needs to share/curate, survey respondents suggested numbers ranging from 0 to 135, with the most common response being […]

The Content Marketing Forecast: 10 Predictions for 2014

The Content Marketing Forecast: 10 Predictions for 2014

  At every marketing conference, not a panel went by without a shout-out to the content marketing geniuses based in Santa Monica and Austria. 2014 is the year when the content marketing category finally matures and newer players in the space brands, agencies, startups help us achieve real scale. The new year will also be […]

4 Changes Google Is Making And How They Affect Content Creation

4 Changes Google Is Making And How They Affect Content Creation

  SEO experts and webmasters spend a lot of time worrying about Google algorithm changes. In 2013, the search engine giant tweaked the algorithm 15 times, and in 2012, it was updated 37 times. Worrying about algorithm updates may make sense for SEO experts and webmasters, but content creators don’t have time to keep up […]

Content Marketing: 4 Tips for Using Humor

  When applying humor to content marketing, this combination is the ultimate goal, but more often than not, messaging is tossed to the wayside in favor of  comedy — creating an imbalance between message and wit. For content marketers, humor can act as a seemingly effortless segue or introduction, bring excitement to an otherwise typically dull subject and break the ice […]

Why Small Businesses Aren’t Maximizing the Rewards of Content Marketing

Why Small Businesses Aren’t Maximizing the Rewards of Content Marketing

  Content marketing finally received the attention it deserved last week. Content marketing provides equal opportunity to small and larger businesses alike and costs less than traditional advertising. Hence we’re seeing greater investment and commitment to content marketing coming from smaller businesses with more restrictive budgets. See full story on business2community.com

Content marketing: 6 categories VCs are betting on right now

Content marketing: 6 categories VCs are betting on right now

  There are plenty of content marketing specialists out there offering advice and content writing, but alongside these are more and more software-as-a-service platforms with nifty solutions for curating, publishing and automating the distribution of content – all adopting slightly different business models to take a slice of this growing market. Venture Capitalists have invested […]

5 Genius Content Marketing Ideas You Can Steal – Today

5 Genius Content Marketing Ideas You Can Steal – Today

  This is a guest post by Sherice Jacob from iElectrify.  Sometimes the best content marketing ideas are the ones that come from using everyday websites and platforms. Well known marketers, including author Guy Kawasaki and Ann Handley from MarketingProfs make regular appearances and offer guidance. The Genius Strategy American Express can sit quietly in […]

9 Social Media and Content Marketing Tips From Buffer

9 Social Media and Content Marketing Tips From Buffer

  You’re not competing for attention only against other, similar products. To win in this hyper-competitive environment, you must ask “How can we help?”If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Includes interviews with dozens of companies practicing Youtility, and provides 6 […]

3 Must Know Tips About Content Marketing

3 Must Know Tips About Content Marketing

We noticed a disturbing trend with our clients: They had little or no marketing strategy, which led to having no original content, which made providing social media services very difficult for us. When getting started with content marketing, there are three, must-know points we review with our clients. Must-Know #1: Content Marketing Always Starts With […]