Over the holiday a family member told me that she got in trouble for using readability tactics – specifically bullet points – by her boss.
Apparently her boss thought that bullet points were “too aggressive” for the reader. It’s my view that her boss, who ironically works in the media space, has no idea how important readability is to content and email marketing.
Essentially readability helps the reader enjoy what is written; because let’s face it, if it’s hard to read, or long, or BORING we’re not going to bother trying to finish reading what’s in front of us.
Image courtesy of b2socialmedia.com