Why your content marketing must get more granular

Why your content marketing must get more granular

  We seem to be reaching the saturation point for posts about how content marketing is reaching the saturation point. The after-shocks caused by posts like Mark Schaeffer’s Content Shock (over 600 comments and counting) and our own perplexingly runaway Crap slideshare, indicate that marketers are terrified by the idea that content marketing is reaching […]

Content marketing: 6 categories VCs are betting on right now

Content marketing: 6 categories VCs are betting on right now

  There are plenty of content marketing specialists out there offering advice and content writing, but alongside these are more and more software-as-a-service platforms with nifty solutions for curating, publishing and automating the distribution of content – all adopting slightly different business models to take a slice of this growing market. Venture Capitalists have invested […]