The Case for Pure Evergreen Content

By Curation Traffic

 

It has never been easier to educate and market with content, but with this ease comes a major challenge. We are told content is king; we are told to create content that we should be writing, doing videos, podcasting, etc.I agree these are some of the most effective ways to capture the attention of your target market. Its All About Your Opportunity CostsThose efforts can actually be opportunity costs if there are other, more effective ways you could be selling to your market than creating content.