This is Your Brain on Content Marketing

By Curation Traffic

Today’s post is an updated version of one that originally appeared on Andy Crestodina’s Orbit Media Studios blog in May, 2013. Content marketing isn’t brain science, but if you know a bit about the brain, you’ll be a better content marketer. As we look at the research, we find that there are at least five content marketing tactics that align with different parts of the brain.

  1. The amygdala: Basic emotions
  2. The frontal lobe: Logic and motivation
  3. The temporal lobe: Language
  4. Keep the brain in mind