Today’s post is an updated version of one that originally appeared on Andy Crestodina’s Orbit Media Studios blog in May, 2013. Content marketing isn’t brain science, but if you know a bit about the brain, you’ll be a better content marketer. As we look at the research, we find that there are at least five content marketing tactics that align with different parts of the brain.
- The amygdala: Basic emotions
- The frontal lobe: Logic and motivation
- The temporal lobe: Language
- Keep the brain in mind