This concept isnt new, however, youve always needed content. Content answers questions, attracts visitors, builds trust and much more. The question becomes are you producing content for the search engines sake or for your target audience? 5 Things To Keep Your Content Marketing Efforts in Check
Here’s my take on why it makes sense: • You’ve been using social media for some time, but you’ve forgotten why. The only way to do this is to make it part of a holistic content marketing strategy. The days of SEO trickery are long gone (thanks to Google), and high-quality online content rules the day. 5 reasons to start content marketing now | Articles
There might be some confusion as to what the differences are between online, inbound, social media, and content marketing. Let me tell you briefly what these four marketing efforts are not, then I will let a “friend” explain what they are and illustrate how they are related. Online marketing is not being a sleazy dude who tries to sell stuff on the web. Inbound marketing is not scheduling trains, planes, and other public forms of transportation. In a Nutshell: What is The Difference Between Online, Inbound, Social Media, and Content Marketing?
Basically, an algorithm is a mathematical equation, a recipe, of sorts, that a search engine uses to find the most relevant content in a given search. Often, this resulted in low-quality (uninteresting, useless and often unreadable) content. Google now rewards content that is well written, useful and more relevant to the searcher and it penalizes content that is obviously trying to game its algorithm. What Algorithms Mean for Your Content Marketing – Jenise Fryatt Bio
Why does a piece of content get shared by people? It is a subject that fascinates me and I spend far too much of my time delving through data to analyze the most shared posts across the internet. Are they shared simply because of the content or are they amplified significantly because of specific networks, the content format or the influencers that share the content? Content Marketing Lessons | Social Media Today