Why Content Marketing Isn’t Getting Any Easier

By Curation Traffic


I just read a great article about a phenomenon called “The Content Shock.” The author, Mark Schaefer, takes a look at content from a perspective of supply and demand. “Depending on what study you read,” says Schaefer, “the amount of available web-based content (the supply) is doubling every 9 to 24 months. Unimaginable, really. However, our ability to consume that content (the demand) is finite.