Curation News and Tips from Curation Traffic

The Content Marketing Pyramid: Are You Hungry for Content?

Curation Traffic — Thu, 23 May 2013 01:35:49 +0000

From 140-character tweets to 14,000-word print books, most content marketers now understand the value of producing content of varying lengths and format. Enter the Content Marketing Pyramid, a framework which I first blogged about in 2010. Some have compared this content model to the old model of the food pyramid, and there are a few similarities.

See full story on business2community.com

Inspired Content Creation

Curation Traffic — Thu, 28 Mar 2013 19:34:04 +0000

Newsjacked content often showcases deep insight, so stay current with what is trending on social media. Use social resources like Topsy and Klout to discover relevant topics and what industry thought leaders are writing about. This knowledge will help you avoid creating content that fails to spark significant interest. Use your research and real-time knowledge to uncover industry trends and hot-button issues. However, ensure that you always convey fresh ideas and a unique perspective in your own original content. Inspired, insightful newsjacked content can go viral—greatly increasing engagement, brand recognition, website traffic and lead generation and ultimately help you land significantly more new business.

See full story on business2community.com

Why marketers are embracing content curation

Curation Traffic — Wed, 27 Feb 2013 02:14:57 +0000

Content marketing has officially claimed its spot as a leading marketing strategy, as evidenced by research that shows 87 percent of B2B marketers are employing the initiative. In fact, content marketing is outpacing all other marketing strategies including search engine marketing (67 percent), events (62 percent), public relations (56 percent), and print-radio-TV (26 percent). Unfortunately, limited resources continue to plague content marketers.

See full story on imediaconnection.com

Curation is the Future

Curation Traffic — Wed, 20 Feb 2013 17:41:48 +0000

Lately I’ve been thinking a lot about the need for curation services online. The amount of content we are exposed to daily is out of control. Outside of personal communication content (email, text, photos, instagrams, facebook posts and messages, etc) we consume an amazing amount of content daily online.

See full story on .blownoutspeaker.me

How to Use Content Curation as a Business Model

Curation Traffic — Mon, 28 Jan 2013 06:03:43 +0000

This post really breaks down how to employ content curation in your marketing. Another distinction it makes is the difference between autoblogging and curation. That’s an important point and one we make often here as well…

Don’t confuse it with autoblogging (stealing content by republishing it automatically from a web feed and slapping it on a page with 27 ads). Neither is it like a legitimate aggregation service like Alltop.com, which automatically reblogs posts with the permission of the publisher. Sometimes called curation blogging, curation means posting collections of valuable and useful links, videos, podcasts, infographics, etc. on a specific theme.

See full story on geniusstartup.com

Content Curation on Pinterest: How Brands Can Track ROI with Pinfluencer

Curation Traffic — Mon, 07 Jan 2013 21:14:55 +0000

Pinterest has become the Internet’s new social media darling and since its launch in 2010, people have been flocking to this visual social network to pin pictures of what they like, curate collections and share them with the world. From a strictly personal perspective, the site and mobile app are elegant and easy to use, the premise is simple: Create virtual online pinboards related to certain topics or categories, scour the Internet for relevant visual multimedia and pin these photos and videos to your boards. You can connect with your friends and follow others with tastes similar to yours, and repin content you find interesting on your own board.

See full story on adotas.com

The 3 Immutable Laws of Content Curation

Curation Traffic — Sat, 05 Jan 2013 20:06:47 +0000

Real good post here about what some people say is the low value of content curation.

Snell’s snarky comments about content curators struck a chord with me as I would consider myself a content curator on Twitter. Many of us mine links and stories from social media to pass on to our followers.

Cite the source

RT instead of repurpose

Use the same rules on all platforms

See full story on cksyme.org

Can You Bet On Your Curating Adding Value Quotient to Your Content?

Curation Traffic — Thu, 13 Dec 2012 21:27:01 +0000

Can You Bet On Your Curating Adding Value Quotient to Your Content?

Soumi Mukherjee No wonder ‘curation’ is the new buzz word in the realm of strategized web content!

Just in case you weren’t aware of the statistics, there’s an approximate of at least 7.39 billion web pages indexed and more pouring into it each day.

So,that makes it an impossible and insane volume of information to sift through for people seeking information!

See full story on vwitonline.com

4 steps to the perfect content curation post

Curation Traffic — Fri, 07 Dec 2012 01:31:08 +0000

The benefits of blogging are well-documented. From boosting your credibility to opening up conversations with potential clients, a well-written and regularly-updated blog can do wonders for your online presence.

But for many agents, the time and effort required to maintain a blog can lead to discouragement. Out of those people that do start a blog, many quickly run out of steam as the novelty wears off and motivation and ideas begin to dwindle.

It doesn’t have to be that way. What if there was a simple way that you could spark your imagination and get your writerly juices flowing, by bouncing off other people’s ideas?

See full story on realestatetribe.com.au

Content and curation are changing integrated digital marketing

Curation Traffic — Mon, 03 Dec 2012 20:26:37 +0000

This is a quick post with some key takeaways from one of Econsultancy’s smaller conferences, Digital Shorts.

The theme of the day was content marketing, a hot topic and a phrase that ‘isn’t as well defined in the U.K. as it is in the U.S.’ according to Econsultancy guest blogger Kevin Gibbons, UK MD of BlueGlass.

Kevin’s background is SEO, and he offered the English and Spanish soccer teams as analogies for the way SEO is changing. New tactics are less direct, more forward-thinking.

See full story on econsultancy.com