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3 Tips to Boost Your Content Curation and Content Marketing by Scott Scanlon

Curation Tips , , , , , , , ,

Okay… this graphic and story here really does hit home. The main point here is that content curation is some ways helps all other aspects of content creation. We see this firsthand especially with someone just getting started with content marketing.

Usually they start slow with curation but once they get the hang of it they then start to see opportunities to create content.

All this is backed up by…

Creating original content is resource intensive and while some companies that have all the copywriting resources they need (that’s an exception not the rule) it makes sense to curate content in addition to publishing original articles and media. Curation is the cornerstone of being useful on the social web by finding, filtering and adding insight to content online and sharing with social networks. Qualitative curation over time helps associate the topics being curated with the company or person doing the curating.

The article also dives in a little bit more on what, where, and how with your curating.

1. Sources of News to Curate

2. Types of Content to Curate

3. Where to Publish Curated Content

Here’s our thoughts:

Source of News

Create a series of listening platforms. This is easy to do with very minimal effort. You could create a series of RSS feeds. You could create a series of social media search around keywords in your industry. You could create google alerts and curate content as it’s emailed to you. You could check out our Ultimate List of Trending and Real Time Websites. The possibilities are really endless.

Types of Content to Curate

Everything. Seriously try it all and see how it works in your market. Curate videos from YouTube, Vimeo, other video sites. Curate infographics, simple graphics, and unique graphics. Curate gifs (and try GFYs). Curate long form content. Curate short form content. Curate a story or event. Curate the latest ground breaking concepts in  your market. When it comes to curation you need to try just about everything. See what works. See what generates clicks, views, and conversions.

Where to Publish Curated Content

One unbreakable rule here. You must own the platform. After that then  you want to publish curated content to as many sources as you possibly can. Twitter, Facebook, LinkedIn, Google+, Tumbrl, Pinterest, and any other network where you can expand your reach.

This article is a good primer on curation, especially if your new to the term or the concept, check it out…