The 3 C’s of Content Curation by Scott Scanlon Curation Tips content curation, owning the platform, social media, social sharing Good advice here on curation and broken down into 3 simple steps. The magnitude of the pipe of information spewing into our brains is overwhelming. We could never sleep again just consuming the content that will be generated and published in the next 72 hours. Data overflow demands that we follow trusted guides to deflect the irrelevant content and lead us to the information that is relevant to our lives both personally and professionally. Collect Curate Communicate Let’s break down each one. Collect Over the past few years we’ve taken on curation as a serious strategy. We’ve also helped thousands of people bring it into their own marketing. Because of this we’ve got to see how people consume content, how they find, and how they collect the content they curate. People fit into 2 camps. The first is where someone has a daily activity schedule where they come across content throughout the day. They are already engaging in social media and engaging with content consistently. For this person the collect is simple. You either curate right away and don’t bother with collecting or you have a way to easily save the pieces you deem curation ready. The next person is someone who has to schedule their curation efforts. If you collect content this way you need a series of systems and processes to ensure your find content quickly. We call that a listening platform and that could be something as simple as using Feedly with your own curated list of RSS feeds. The important thing about the collect element of curation is that it has to work for you. Curate The curate step will depend on your goals and what platforms you have. If you’ve followed us for any amount of time you know we are big on owning the platform. That doesn’t mean that you can’t curate to other platforms such as social media, other curation tools, etc. It just means that your efforts should be focused first on the platform that you can monetize. It’s also important that with the curate step you add some context to what your curating. Share why you think the piece is worthy of curating or expand on the ideas the piece covers. It’s really that simple. Communicate This step is important as well. It’s not enough to simply collect content, add commentary, and curate. You have to share it with the world. That’s one reason why we built social sharing into the process of our curation tool. We even took it a step further with finding twitter users you can engage with. You must do this last step because without it then the effort you’ve put in so far rarely pays off. See full story on jeremyfloyd.com The World Needs Great Editors Curation: Making Sense of Digital Information One thought on “The 3 C’s of Content Curation” Pingback: Content Curation with MyCurator--WordPress Plugin by Target Info | Jeremy Floyd Comments are closed.