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5 Highly Effective Tips for Curation Success by Curation Traffic

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Today we’ll talk about the steps for curating success and this really comes from our own experience from content curation but also helping other people, our clients and other people, have tremendous success with content curation. So that’s what we’ll talk about today.

Before we jump in, here’s the recording of our latest webinar, How to Drive Traffic and have success with Content Curation.

So let’s say you want to employ content curation, you want to have tremendous success about it. So I’m going to share with you today some of the tips, some of the advice that we’ve learned firsthand and some of the things we employee in our own content curation. And to give you a little back story, we’ve been curating for probably four or five years and I think everybody curates probably even beyond that.

But we’ve been using a strategy, a really focused strategy to really monetize and to drive leads, prospect and traffic for four to five years. Every one of our clients has a curation strategy that we employ as well because it’s a really good strategy, it’s a great strategy to get awareness and get traffic.

1. Systematize

So the first thing I will mention, and I’ve got some notes here so I hope you don’t mind me looking at notes, is number one, systemize. It’s a tough thing for me to do, I’ve resisted systems for far too long where I wish I would have had systems a long time ago. The more you can systemize your business, the more you can outsource your business, the more you can outsource activities that are bottlenecks in your business.

So find ways to put things into a system and document them and do this with content curation. And when you can do this with content curation, you’ll start to see the bottlenecks and you’ll start to see the opportunity that when it becomes a strategy or if it is a strategy that really works for you. I should say, content curation is a strategy that can work for anybody, I think.

The biggest challenge I see or the biggest thing that makes it not work is people don’t do it consistently. And they don’t do it consistently because it does take a little bit of effort but if you can systemize it, you can then offload some of that to someone that if they take your system, it’s really just you managing that and then you overlooking the results of that or the process of that, that’s why you should systemize it.

So think about, as we talk about these things, about the success of content curation, or the steps, I should say, think about as you go about employing it, how can I put these into systems? How can I put my content discovery in a system that I can transfer to someone else? How can I put my publishing system — a lot of times this is a series of tools, but how can I put this into a system so that I don’t have to necessarily be involved but my brand, my message, my voice is part of that curation, is making it happen?

2. Plan for the Long Term

The next thing is plan for the long term. Huge, huge thing in content curation success is content curation is a great strategy and you can get up and running but it really pays off the longer you do it. The better you become at it, the more you’re seen as a source for great information around a topic or a subject matter, the more that it pays off for you, the more it solidifies your position, the more that people look towards you. But that takes time.

In most marketing, it’s effective when people trust you and basically all marketing is effective when people trust you but trust takes time. That’s one reason why you see a lot of times anywhere if people have to see a marketing message anywhere from 8 to 50 times because they have to be able to rely on you, they have to be able to trust you. So that is built over time.

So one of the best things you can do right now if you want to have success and you’re new to content curation or maybe you’re dabbling in it, is to focus on the long term, saying, I’m going to stick to this for 6 to 8 months longer and I’m going to constantly tweak the strategy until I find what works because it does work. It’s like mobile advertising, it’s like pay-per-click, it all works.

A lot of times though, you have to dive in and you have to make a long term commitment to make it work. That’s kind of the general secret to all content marketing. If you’re committed to it and you have a strong brand and voice and you’re really committed to consistently improving, one of the biggest secrets to the reason why it works is long term and consistency.

3. Set Aside Time To Curate

The next thing is schedule or set aside a time to curate. This will depend on who you are and your schedule and your team. A lot of times people have to set aside time specifically in the calendar to actually do curation. You might have a role or position or your life might be set up where you go through content all through the day and you are able to find stuff all through the day to curate.

Generally, I find it smart to be able to say I’m going to curate, once or twice a day I’m going to sit down at 9:35, spend 10 minutes, go through my listening platforms, find stuff to curate and then I’m going to do it again at maybe 8 o’clock at night because I like to go through the news and kind of debrief my day. Whatever works for you, the important thing is to get on a schedule. This is another secret that a lot of times with content marketing and marketing in general, how you get to long term success is that you get something on a schedule that people can rely upon that builds trust.

It’s the same way with content curation, if you get it on the schedule, you get used to doing it, you get your team used to doing it. It gives you the kind of bedrock, it gives you the foundation to have success.

4. Discover Your Style for Finding Content Sources

The next thing is find your sources or style of finding sources and this kind of dovetails off what we just talked about but this is something you might have to experiment with. What I mean by that, some people enjoy social media, some people enjoy RSS feeds, some people enjoy newsletters, some people enjoy reading magazines. You need to figure out what you enjoy and how that helps you employ content curation.

So if you enjoy social media, you might have to design a series of systems for you to go out there and find content that your market isn’t talking about that you can easily curate. So a lot of this is there is no right or wrong way, I think, to find content, but it has to be effective and I think this is the other thing that I haven’t put in here that should be in here, is measure your results. If you’re spending 30 minutes a day curating content and it’s not driving leads or traffic, is that really worth your effort? So what do you have to change to make it worth your effort, are you doing something wrong?

But without measuring your results, you would never know that. Without measuring the time it takes you to curate stuff, to find the content, to actually digest it, to add commentary, to publish it and to share it, you can’t really measure the amount of traffic and leads that come in if you don’t know the amount of time you’re spending, you’re  just kind of guessing.

You also can’t outsource it because — you can but you don’t have any good idea of how to measure the success. But if you’re tracking the amount of time it takes, how long it should take and then your results of it, it’s easy to outsource that but it’s also easy to do a gut check and say yeah, this is a highly effective strategy, I should continue doing this.

5. Create a System

And the final thing is create a system for easily adding thoughts, expanding or ideas. What I’ve found is a best practice on this that a lot of times, especially if you have a set time where you curate stuff, you’ll find a lot of stuff that is great, a lot of evergreen stuff, for instance. But you really only should curate maybe five to six things a day, right, because that’s kind of what your market will bear, that’s what you should release.

You might find 10 or 15 things in a day that are really good, you’re like, hey, that’s great ideas, I want to expand on that, I want to curate that. Well that’s great to create what I like to call a tickler file or something like that. We have a series of bookmarks that we drop stuff — a good example, we curate stuff on content curation and a lot of times, we find a lot of stuff in a given day and what we’ll do is we’ll put that to our bookmark file and then when there’s maybe a slow day of content curation or we’re just pressed for time and we can’t fully go out there and digest stuff, we select from our preselected stuff that we know is already bookmarked, we’ve already said hey, this is great stuff to curate and it can be fill-in.

So that’s another great process but you want to develop that process for yourself. Maybe you use Evernote, maybe you use some other bookmarking service, maybe you use some other process. But the key thing is develop a process so that you can kind of build up a repository of stuff that gives you something to rely upon. I’ve found that to be huge because we all get busy, we all have days where we don’t feel like actually curating, we don’t feel like doing stuff and just us actually going in there and having stuff to rely upon, to fall back upon, is actually pretty good. I mean, it actually is one of the best strategies out there.

It also gives us the ability where some days when it’s a little light on finding stuff, we like to curate three to four things a day in any given niche or market. We can then usually use the fill-in to get that three or four things to maximize our traffic. So that’s an example of how that works. And that’s really all.

So to recap, we’ll talk about you should systemize your stuff, you should plan for the long term, should set aside a schedule to curate, find your sources and your style for finding sources and then create a system for easily adding thoughts, expanding or ideas for stuff that you can rely on. So that’s really the steps for curating success.

A lot of times, too, we did cover this, it’s about consistency, it’s about doing it on a schedule and it’s about committing to it. A lot of times the biggest mistakes or the biggest challenges why I see people don’t succeed with content marketing is they don’t commit to it. So commit to it and that’s kind of the hidden answer.

Well that’s all on today’s show. If you’re on our website, definitely subscribe on iTunes, if you’re on YouTube you can subscribe on iTunes as well and subscribe on YouTube. I’ll see you on the next show.

Here’s the video: