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Best Practices for Content Curation by Scott Scanlon

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best practices for content curation

Today we cover some of the best practices for content curation. If your new to curation you’ll want to check out a few of our recent episodes or visit the curation resources section of our site. You can listen and download above or watch the video down below. Also subscribe to our podcast in Itunes.

Best Practices in Content Curation:

  • Own the platform
  • Always attribute your source
  • Add great insight or commentary
  • Keep a schedule
  • Find awesome sources
  • Consistently surprise your audience

Here’s a brief overview of each one of these but we go into greater detail in today’s show.

Own the Platform

Why this is a best practice for content curation is without own the platform you are not able to monetize right away. Also as time goes on when you own the platform you get the benefit of all the curated content.

This builds not only your authority but also your digital footprint. This helps with allowing you or your company send the right signals to the search engines. We cover this in a little bit more detail in the post linked above but also in today’s show.

Attribute Your Source

This is not only a best practice in content curation but in life as well. Have you ever come across someone who you know consistently is taking ideas or concepts from someone else, but they never credit that other source? If you have then I bet in your eyes they lost some credibility  This works the same way when you curate content.

The general rule is be very liberal in your sourcing and make it plain as day without hiding links, sources, and attribution. in some ways this is one of the most important best practices in content curation.

Add Great Commentary

This is where curation shines, without great commentary in some ways you just adding to the noise. I will add one caveat to that though. Sometimes just the sheer act of your curating something is value enough. The best well known example of this is the DrudgeReport.com. Very seldom is there any commentary other than a link but the act of the site highlight that particular story is the value in the curation itself.

Generally though it’s better to add your own thoughts and ideas or at a bare minimum why you chose to curate that piece of content.

Keep to a Curation Schedule

This is a best practice for any marketing or inbound strategy but is a must for content curation. The main reason why is trust and authority is built overtime. The more that you become reliable and are seen as someone who is consistently creating value the more trust and authority you will build with your target market or niche. So keep to a schedule when you curate.

Find Awesome Sources

This one is huge. If you want to be a star curator and really make curation work for you follow one simple rule. Don’t curate content, stories, videos, etc. that everybody else in your market shares. This might be something that’s hard at first but the more you get away from those stories the more valuable your curation becomes. We talk about this a little bit more in the episode.

Surprise People or Your Audience

This is another big one. People like surprises (that’s also why the previous point we talked about is important).

How do  you surprise people with content curation? One simple way is to curate content they would never come across but they would find tremendous value. Usually this means your stepping outside of your core market and looking at other verticals or niches to find good ideas. Then you take those good ideas and you relate them to your market or your niche.

Best Practices for Content Curation Wrap Up

That’s about all for this episode, sure there might be a few more best practices and the best way to get those is to subscribe to our podcast in Itunes or you can subscribe to your RSS feed. You can also follow us on YouTube.