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Content Curation Techniques by Curation Traffic

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In today’s show we’ll talk about the different techniques in content curation and specifically how do you employ some of these techniques.

Well here’s a question I get often which is what are the techniques around content curation and then how do I put those into practice? And when we talk about content curation I really put it into four different buckets. These four different buckets are link-style curation, short-form curation, long-form curation and story-telling curation. We’ll cover each one of those individually so let’s start with the link-building.

The Newsletter and Link Style Method

You’ve probably seen a newsletter or you’ve subscribed to newsletters or maybe even seen a post where someone basically just either summarizes a series of links or they simply just share the link themselves. I would consider that a pretty effective way to do content curation. It’s something that you can employ usually in a newsletter or maybe a wrap-up post throughout the week. You say here’s some stuff you might have missed or here’s some stuff that I found most interesting. These are great engagement opportunities for content curation.

So I would suggest if you’re looking for really a super lightweight way to do content curation consider the link-style type of curation. Stick to a schedule, maybe put it in a newsletter where you can say hey get a weekly update of the stuff you might miss in this niche or this market, something your audience would care about or do a blog-post or you can do both. You can do a blog post and a newsletter as well. So that’s a highly effective form of content curation. We call that link-style curation.

Short Form Curation

Now another form is short-form curation; or another technique is short-form curation. And these are terms that I think we’ve talked a lot about short-form and long-form. But essentially short-form curation is where you’re pulling from one source and you’re curating off one source of piece of content and you’re usually adding commentary around that one source of content.

Definition of short form curation: pulling from on primary source and expanding on that source with insight or commentary.

Curation traffic has been designed to really make single source or short-form curation really easy, pretty much push-button simple.

So that’s a kind of a, I guess you’d say, a different type of curation or technique that is one step above what I’d consider the link-style type of curation. Because what you’re typically doing is you see an interesting piece of content and an info graphic or a video and you curate that. And usually you’re referencing something within that article as well; but then you’re extending it with your own commentary. But it’s only one single source.

Long Form Curation

Well the next technique is long-form curation. In some ways long-form curation is just producing a piece of content that is referencing multiple sources. But I would make this a little bit different because some of the – let’s say you have a blog post. Let’s say you have an article that you’re writing. And you’re writing them and it’s pretty long and you’re making an argument but you’re also referencing other pieces of content out there, other papers, other videos. A lot of times you’ll see this and then you’ll just see a link within there and I think that that’s obviously that’s the way the web’s built.

That’s the way you do content. But I would say the curated style of doing long-form curation is a little bit different because what you would do and if you can imagine a post basically you would be doing a long-form post.

Definition of Long form curation: pulling from multiple sources that tells a narrative and story.

You would have obviously some commentary. You might be pulling from another source but you would be referencing content from that other source in your article. And then you might have some more commentary; you might be referencing another content or another info graphic or something else like that.

The key difference here with this technique is that it’s long form and you’re pulling from multiple sources but you’re just not referencing via a link. You’re actually really pulling some of that content, pulling some of the great nuggets of ideas and you’re extending that but it’s in a long-form type of style. So hopefully that makes sense there but really that’s a long-form curation. The technique of long-form curation is a highly effective technique. The one challenge with it is it does take a lot more time. Obviously you have to pull from multiple sources so you have to be able to tell kind of this cohesive narrative throughout the long-form curation.

Story-Telling Curation

And in some ways we’ll talk about next which is the story-telling type of curation is really an extension of long-form creation except that I would put that into a little bit different mold because what you’re doing with story-telling curation is you’re weaving more of a story. You’re taking more of an argument approach where as opposed to long-form curation what you’re doing is really just pulling from multiple sources.

With story-telling creation and I know this is kind of a really thin-threaded distinction but I like to think of it as a thin-threaded distinction because a lot of times you can be more effective with story-telling creation if you approach it that way.

Story-telling curation: telling a story or narrative by drawing from multiple sources told in full with a beginning, middle, and end.

If you approach story-telling curation as actually telling a story as my story should have a beginning and an end and it should lead to a conclusion.

A lot of times with long-form curation what you’re doing is you’re simply just pulling from multiple sources to kind of back up the key point that you’re talking about as opposed to kind of really crafting a long-form curation around a story.

So I know there’s a small distinction there but there’s a curation platform called storify that I think I would point to that really when events happen, when major events, any type of event happens you can usually go to storify and find someone that is curating the various tweets, the various sometimes Facebook updates, the various blog posts, the various images, the various images all into a kind of running narrative. I would consider that more of a story-telling and thus the name storify. The story-telling type of curation. Where long-form to me is not as, it’s more permanent.

A Few More  Things to Keep In Mind

So to sum up you can essentially take any all four of these type of styles of curation and employ them. Some of them have some great tools like curation traffic. Obviously we really strive to be the best short-form curation tool on the planet; and some of them like storify you can actually get in there and really easily drag and drop and create a story, create a great kind of curation. You can also pull some of that in and actually drop some of that stuff into your own blog. So they actually have a way to embed that content into your own blog.

I should also mention there’s another tool called Listly and that’s a great tool especially for like a link-building but it’s more of a permanent tool. So I would check out those tools as well. But those are really the four techniques around content curation. You can employ all of them pretty much on an ongoing basis. It’s just a matter of where do you want to spend your time? Where do you want to spend your effort? I think they are all highly effective. It’s just a matter of really ensuring that you’re doing a good job of being a curator.

So those are in my mind the four techniques for content curation. I look forward to seeing you in the next show. You can subscribe definitely on YouTube. You can also subscribe in ITunes.