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If You Want to Profit with Content Curation You Must Own the Platform

Content curation is an awesome strategy. It is a low risk, big impact marketing tactic that has the ability to convert like crazy when put into action. In order for you to use it as an effective conversion tool for you or your business, however, when it comes to monetizing the curated content, the only thing that really matters is:

YOU MUST CONTROL THE CLICK.

Well, okay, other stuff does still matter. It is important to be a good curator and build trust and authority. These things are of prime importance in order to achieve the traffic you are looking for. But once the traffic is there, whoever controls the click ultimately determines where that traffic goes.

So, for this post, I want to ask you to join me in this bubble of thought where the only thing that matters is where the click goes, be that on a link, a product, or wherever you intend to direct the traffic. Regardless of how the user found the content, where that click goes, and who controls it, is what is most important. Continue reading