The Core Business Benefits to Sharing Others Content Why would you want to share other people’s content? That’s one of the biggest questions asked about content curation. Here’s a good video interview that goes into detail about why it’s a perfect fit for anybody creating content. Here’s a quick recap of some of the key points covered: It should be integral part of your content strategy anyway as a content producer If you’ve built a network then you’ve already identified a core community, so sending along valuable ideas and content allows you to be part of that eco-system. You really gain 2 core benefits First, Your helping the person who created the content amplify their content… basically paying it forward. Second, by curating your building authority. Either your views are supported by other people or your adding an alternative view from someone else in your market.