Tag Archives: blogging

Success of Content Marketing, 5 Ideas for May, Blog Categories – Content Marketing RoundUp

First up, a pretty good story covering what content marketing success looks like:

After a day reading all the winners’ entries from the Content Marketing Awards and looking at the work, I’ve learnt stuff I never knew I didn’t know (to borrow from Donald Rumsfeld): that Lloyd’s of London insured property owners against Zeppelin attacks during WW1; the philosophy of holiday magnate Sir Billy Butlin; and the operations of the Norwegian armed forces.

The second was the way in which the winners not only produced multiple forms of content, but they were optimised for the platform. Wardour’s The Review (best B2B, technology and telecoms) for digital security provider Gemalto targets a tech-savvy, time-poor audience whose working lives are in always-on mode. So Wardour moved from a print-dominated approach to one in which they could access content at any time and in any location. Via theguardian.com

I tend to agree with the last point. You should go into all your content marketing efforts with a re-purposing plan in mind. With just a little planning and possibly a little bit more effort the content you create can spring multiple tentacles. That’s what we did with our podcast, we recorded it in video, exported to audio, released on iTunes, YouTube, as well as our blog here. We also use as a resource for our members section.

The next story comes from PracticalEcommerce.com. It provides some great advice on planning for May:

5 Content Marketing Ideas for May 2014 Practical Ecommerce

Content marketing seeks to create and publish useful or entertaining content like articles, photographs, videos, or similar that will attract, engage, and retain customers. But good content marketing doesn’t just happen accidentally; marketers need to plan ahead to be successful.

With April already underway, it is time to start thinking about content marketing for May. What follows are five content ideas that you may help to promote your online store in May 2014.

1. How-To, All Month Long
2. Star Wars Day: May 4, 2014
3. Cinco De Mayo: May 5, 2014
4. Mothers Day: May 11, 2014
5. Memorial Day: May 26, 2014

Via practicalecommerce.com

Self explanatory in some ways but the click the post above for additional insight on each one of these dates.

Should you get rid of blog categories? Does it not matter anymore?

Content Marketers, Kill The Blog Category

In the early 60s, Marshall McCluhan went on to write about media determinism, an idea suggesting that our communications technologies shape the way we think. Its understandable that when blogs were devised, the various blog posts were categorized. There is also something about computer programmers: they seem predisposed to ontologies and organizing information in structured frameworks. Via marketingland.com

So our stats don’t back up this assertion. Although I’ll admit we design most of our sites and client sites with content discovery around categories and tags. We routinely see traffic scouring through sites via tags and categories. This is still something to think about… how does your audience want to be presented content? What are ways you can get them engaged?

Considering Content Curation, Chunking Information, & Tips for Ethical Curation

 

One of the things my social media friends complain about is people who constantly push out content about themselves: “Buy my book, sign up for my workshop, read my stuff.” Sure, I’d encourage you to use Twitter, LinkedIn, Facebook and GooglePlus to share your brilliant new blog post, but if you talk only about yourself online, you’re bound to alienate people and lose followers. Consider Content Curation >>

What Content Curation, Chunking Information and Micro-learning have in common?

In this article I’ll present a framework that could help educators to make a shift from designing long, information based online courses to micro-learning, which is a result of content curation techniques and chunking information design strategy. It was a long time ago when I started combining different ideas in my head about how future online learning would look like. The main driver for these kinds of thoughts was the feeling that something should be done for enabling a better online learning experience. Via elearningindustry.com

5 Tips for Great Content Curation

You’ve heard the buzz word — curation — being thrown around like it’s a gadget we all know how to work. In reality, good content curation isn’t as simple as pushing a share button. It’s actually a combination of finding great content and following some simple best practices on how to successfully share that content.

1. Be Part Of The Content Ecosystem
2. Follow A Schedule
3. Embrace Multiple Platforms
4. Engage And Participate
5. Share. Don’t Steal.

Via mashable.com

10 Steps to Ethical Content Curation

To fill their pipelines with a steady stream of timely, relevant content that doesn’t have to be created from scratch, a growing number of marketers are using content curation—the process of finding, organizing, annotating (contextualizing), and sharing digital content on a specific topic for a target market. h/t marketingprofs.com

 

 

 

6 Tips on How To Succeed In The Modern Blogosphere


Some really good advice in this post at theFutureBuzz.

  1. Have a clear point of view
  2. Have a podcast from the beginning
  3. Separate your writing style
  4. Don’t do social media, do communication
  5. Write a short book
  6. Embrace video

These are really good tips and as usual here we talk more about content curation– so let’s break these down on how they relate to curating.

Have a Clear Point of View

Probably one of the more important things when you curate.

Having a clear point of view and voice is often the toughest part of writing. We’ve found that the more you write the more you start to create your own voice and POV.

Without a point of view or a editorial take on what your curating you’re not providing any context for your audience. Another thing happens when you don’t have a  unique voice, no one remembers you. In today’s landscape of information overload that’s probably one of the worst outcomes you can have with content marketing. So when curating take a side, have an opinion, and add your own thoughts. If your thoughts differ widely that’s great and adds to the dialog in your market.

Have a Podcast from the Beginning

This is an interesting one. I believe in having a podcast is a great way to create content. Here’s our Content Curation Podcast. I should mention I also had a previous podcast so jumping into this one was simple.

If you haven’t done a podcast in the past how do you do this with curation? Simple, do a weekly show where you cover the latest stories and topics in your market. All you have to do is select your curations for the week and add a little bit of commentary. I’ve found this is a good way to do a podcast because the original story plants seeds for you to add more value.

Separate Your Writing Style

Having a unique voice and style takes time and practice. The best advice I’ve been given is to write, write, and write some more. Eventually your true voice will come out.

One thing I had to learn is to just get my thoughts out on paper (or on the screen). Don’t worry about the outcome let your mind and thoughts connect the dots. Don’t second guess just get it out there. You can revise later.

Don’t do Social Media, do communication

This is good advice. It’s something I wish we did more of here but we simply lack the time. Although, this is well beyond this post here– we drive or create tons of traffic from social media. I’ve had social media guru’s tell me we are doing it all wrong and I always respond with reality. Our traffic goes up, opt-ins go up, sales go up– sure we could be doing it better but the engagement we do seems to work pretty well.

Write a Short Book

Here’s an easy way to do this. Outline a short book by topics and chapters. Then write and release these as blog posts. It’s a great way to re-purpose  your content. It’s pretty much the process we followed on our book Content Curation Secrets.

Embrace Video

This is another great tip. We’ve also found big success using videos. We released our podcast as videos, we’ve created special report videos, and our whole training is video based.

You could do the same thing. Let’s say you’re doing a small book as mentioned above. You could turn each chapter into a mini-presentation. As you can see with this type of strategy you’re building rings and rings of content. It shouldn’t be a struggle because you’ve already defined the core ideas and concepts for each and every piece.

I used quite a few examples of our own efforts here (that’s probably why I curated the original story, it rang true). I did that to mainly show that the advice is spot on and something that we practice. At a minimum I suggest that you take one of these you’re not doing now and implement it and learn as you go.

Each point has some good advice bundled with it so it’s worth a visit:

7 Rules for a Strong Digital Content Strategy

These are some great rules for a digital content strategy but also the foundation of a good content curation strategy as well.

When it comes to crafting a digital content strategy for your business, think about these 7 rules.  What other rules do you think are crucial in ensuring a successful digital content strategy?

Rule #1: Focus on your Customer First

Rule #2:  Be Consistent

Rule #3:  Get Out of Your Comfort Zone – Be Creative

Rule #4:  Communicate

Rule #5:  Create Unique Content

Rule #6:  Curate Select Content

Rule #7:  Collaborate with Customers

#1 – I’d add when thinking about your customer it’s important that the content you curate solves problems or gives them consistent breakthroughs.

#2 – One of the biggest reasons I see people fail in any marketing strategy is not being consistent. When starting create and plan a way to stay consistent.

#3 – This is big, challenge yourself to curate from sources you never though imaginable. How do you do that? By finding related topics and sharing how the tips or insight relates to your industry or niche.

#4 – Don’t stay in your hole, get out and interact with your market.

#5 – I’ve said this many times but curation drives unique content creation. After you’ve curated for any amount of time you start to see trends yourself, you also start to have additional ideas.

#6 – Have to agree there.

#7 – If you’re in a market where you have customers who create content this is a huge win-win. Curate their content or find ways you can work together to either create some unique content or think of ways you help each other spread your reach. We do this with our site by having exclusive membership tribes with Curation Traffic.

That’s all just wanted to add some additional thoughts to the article, you can see the original source down below. BTW this post was curated with the Curation Traffic Plugin.