Tag Archives: content curation advice

7 Spot On Reasons to Engage in Content Curation

KTPost originally titled their article “7 Excuses for content curation” but I don’t think you need an excuse to implement content curation. The 7 tips they provide are more than just excuses they are high value reasons to start curating right now. One important point to make is you should be curating first on your own platform.

We’ve all grown up learning that “sharing is caring,” and when it comes to content marketing, it’s no different. Content curation isn’t just a great way to jump-start and maintain relationships with prospects and experts in your industry, it can also save you time and find new inspiration. There’s no question that publishing original content is the ideal way to start building a distinct voice for your brand’s personality. However, curating content can serve to supplement those efforts and solidify the identity that you’re working to create.

1. Take Some Pressure Off Your Content Creation
2. Get Inspiration For Your Next Blog Post Or Infographic
3. Discover Potential Business Opportunities
4. Connect To And Interview Thought Leaders
5. Stay On Top Of Industry News And Trends
6. Show Love To Thy Neighbor
7. Establish Your Brands Credibility

7 Great Excuses for Curating Content

A few general thoughts on all these tips…

Sure content curation can take pressure off content creation but in the end curation contains a fair amount of creation if you’re doing it right.

One of the other interesting things you learn when curating is that it will inspire you to create like content. The act of curating really provides a fresh new set of ideas, concepts, and perspectives for you to write about.

The other tips really are good by products of curation. As you curate you begin to further understand  your market, the people in it, the thought leaders, and other market participants.

A Content Curation Primer

Well today’s show will cover a Content Curation Primer, specially what are some things you need to keep in mind as you go out there and first get started with content curation.

Let’s jump right in…

Now, we’re going to start on something a little bit, let’s say a higher purpose. Let’s say something more like a quest. And what I mean by that is to be a good curator, and if you really want to have success with content curation, you’ve gotta somehow have this higher calling that you are going to be the best content curator within your market, within your niche, or just in the world.

It’s About Authority and Trust

That might seem like a lofty goal but I think the reason you need to think that way is if you want to gain authority, if you want to gain trust, if you want to gain traffic, if you want content curation to be a strategy that’s going to pay off for you, you’ve gotta be really good at it. That means you don’t curate crap. You don’t curate stuff that people don’t care about. You curate good stuff. , or you find a way to curate stuff and relate it through commentary in ways that your target market hasn’t thought of, or in ways that helps your target market gain clarity.

So that’s something to keep in mind when you first get started with content curation.

Keeping a Schedule

Another thing is keep a schedule. I notoriously hate keeping schedules, but I find every time I do it, I get more done and I accomplish more and more things happen and it just works. So with any marketing strategy, with anything else, I believe you need to keep a schedule. This is the same thing with curation. If you’re going to curate, curate the same amount every day, curate the same time. You can mix it up and test, but keep a schedule. That usually means a daily schedule. Especially with curation.

Now it depends on your market or your niche how much content you want to curate. Something you can just curate once a week and that’s good enough. But most and the way the world works today with information and the flow of information, and garnering attention on a consistent basis, you should really keep a schedule to curate on a daily basis.

Maybe you can take the weekends off. Or a lot of times you will notice even in B2B or business to business environment, there’s a lot of people who are still around looking at stuff. That’s maybe when they have time to do research or look for other options. So think about that. Think about how can I curate stuff on a consistent basis. That’s what wins in marketing, that’s what wins in blogging, and it especially wins in content curation.

 Curate Great Content (Only Those Worthy)

The next thing is, curate – we kind of talked about this – which curate great content. And one thing I would caution you from is don’t curate stuff that everyone else in your market curates.

Because then you are just part of the noise, and you don’t want to be part of the noise, so consistently find things that you can curate that your market doesn’t know about or that you can actually pull in and relate it to your market.

And in some ways, and this is what you’ll notice with good curators that maybe you follow or just places that you see that are good curators, their sources are gold.

Meaning where they find their content and where they get their content is highly reliable. It’s stuff that their target market will care about and it’s sources that they’ve developed maybe over years that really kind of put them above the rest, so you’ll want to think about that as well. Don’t curate from where everybody else does cause then you’re part of the noise.

Horizontal Content Curation

One of the strategies and we have actually a slide share kind of a presentation that we put together called horizontal content curation – you can search Google for that, or you can go to Curation Traffic to check that out- but horizontal content curation is taking a topic that is – and the example we give in there is storytelling. I believe any good marketer, if they know storytelling, then can be an even better marketer, so I believe the ability for a marketer to tell a story makes them very powerful. So a lot of times we curate stuff around storytelling from writing blogs, writing websites, writing magazine, that talk about how to write a novel, how to develop characters then we relate it to marketing. Cause then I believe, once again, if you are a good storyteller you can be a good marketer.

So that’s a good example and you can get more information about that by just Google horizontal content curation, pretty sure we’re the only ones that have talked about that, or you can visit Curation Traffic, it’s in our resources section.

The Calling of the Curator

So that’s a good example, and those are some things I would keep in mind when you go out there and really start with your content curation. So first, only curate good stuff. Have a higher calling, have a calling that is bigger than yourself and really look at yourself as this top notch curator and I know it sounds,

I guess in some ways, have a code of ethics. I know it sounds, I don’t know what the word I’m looking for, but it sounds like this kind of out there, touchy feely thing. I believe it’s one of the, every time I see someone have success as a curator, they’ve always really took the role of curation as an important aspect of their business, so I’d do the same thing with your own stuff.  And find stuff that no one else is curating because your sources are gold.

So that’s all in this episode. You can learn more about Curation Traffic by visiting curationtraffic.com, you can learn a lot more about curation. And you can subscribe to this show obviously in iTunes or you can go to Curation Traffic the blog section and there will be a podcast section where you can view other episodes. Or if you are watching this on YouTube, definitely subscribe to our YouTube channel cause we release all the episodes on YouTube as well. I’ll see you on the next episode.  

best practices for content curation

Best Practices for Content Curation

Today we cover some of the best practices for content curation. If your new to curation you’ll want to check out a few of our recent episodes or visit the curation resources section of our site. You can listen and download above or watch the video down below. Also subscribe to our podcast in Itunes.

Best Practices in Content Curation:

  • Own the platform
  • Always attribute your source
  • Add great insight or commentary
  • Keep a schedule
  • Find awesome sources
  • Consistently surprise your audience

Here’s a brief overview of each one of these but we go into greater detail in today’s show.

Own the Platform

Why this is a best practice for content curation is without own the platform you are not able to monetize right away. Also as time goes on when you own the platform you get the benefit of all the curated content.

This builds not only your authority but also your digital footprint. This helps with allowing you or your company send the right signals to the search engines. We cover this in a little bit more detail in the post linked above but also in today’s show.

Attribute Your Source

This is not only a best practice in content curation but in life as well. Have you ever come across someone who you know consistently is taking ideas or concepts from someone else, but they never credit that other source? If you have then I bet in your eyes they lost some credibility  This works the same way when you curate content.

The general rule is be very liberal in your sourcing and make it plain as day without hiding links, sources, and attribution. in some ways this is one of the most important best practices in content curation.

Add Great Commentary

This is where curation shines, without great commentary in some ways you just adding to the noise. I will add one caveat to that though. Sometimes just the sheer act of your curating something is value enough. The best well known example of this is the DrudgeReport.com. Very seldom is there any commentary other than a link but the act of the site highlight that particular story is the value in the curation itself.

Generally though it’s better to add your own thoughts and ideas or at a bare minimum why you chose to curate that piece of content.

Keep to a Curation Schedule

This is a best practice for any marketing or inbound strategy but is a must for content curation. The main reason why is trust and authority is built overtime. The more that you become reliable and are seen as someone who is consistently creating value the more trust and authority you will build with your target market or niche. So keep to a schedule when you curate.

Find Awesome Sources

This one is huge. If you want to be a star curator and really make curation work for you follow one simple rule. Don’t curate content, stories, videos, etc. that everybody else in your market shares. This might be something that’s hard at first but the more you get away from those stories the more valuable your curation becomes. We talk about this a little bit more in the episode.

Surprise People or Your Audience

This is another big one. People like surprises (that’s also why the previous point we talked about is important).

How do  you surprise people with content curation? One simple way is to curate content they would never come across but they would find tremendous value. Usually this means your stepping outside of your core market and looking at other verticals or niches to find good ideas. Then you take those good ideas and you relate them to your market or your niche.

Best Practices for Content Curation Wrap Up

That’s about all for this episode, sure there might be a few more best practices and the best way to get those is to subscribe to our podcast in Itunes or you can subscribe to your RSS feed. You can also follow us on YouTube.

Here’s 3 Days of Live Curating

This week we rolled out something a little bit new. We call it live curating, where in a daily hangout we’ll curate for that day. The goal here is show just how easy it is to curate content on a consistent basis that get’s results.

We plan to try this out for a few weeks and see how it goes.

I expect it will run anywhere from 15-30 minutes a day depending on the content, questions, and what’s going on that day.

Right now we don’t have a set schedule but I do want to nail that down. I’ll look into either setting the schedule in Google+ (I think I saw something the other day with scheduling a hangout) or creating a set time of the day. I wanted to first see how it would go before we put anything firm in the calendar.

Please share any feedback or questions you may have. Also if you have specific questions about content curation leave them below and I’ll answer them on the next Live Curating Session.

Here’s this weeks videos:

 

Curate Content Like You Mean It, Tips on Curation Success

From time to time  you find a good post that covers so many elements of a subject in such a short amount of space. The post I’ll link to here does just that. It covers everything from motivations on why you should be curating to some general tips to make it a highly effective strategy.

The point of curating content is to show customers that:
1. you’re an expert
2. you’re enthusiastic about whatever it is you’re doing
3. you’ve got something to say

Beyond that are tips that we talk about quite a bit here both on the blog on on the podcast.

1. Post regularly
2. Share via several platforms
3. Engage with your audience

The final aspect to all this is to keep in mind some really good general advice:

Show your enthusiasm by curating engaging content and your customers will show theirs. Imagine you’re a pizza lover for a minute. Mario posts links to boring web content and leaves dull, uninspired comments, if any at all.

Also, this post was easily created with the Curation Traffic Plugin.

Image courtesy of business2community.com