Tag Archives: content curation tips

7 Spot On Reasons to Engage in Content Curation

KTPost originally titled their article “7 Excuses for content curation” but I don’t think you need an excuse to implement content curation. The 7 tips they provide are more than just excuses they are high value reasons to start curating right now. One important point to make is you should be curating first on your own platform.

We’ve all grown up learning that “sharing is caring,” and when it comes to content marketing, it’s no different. Content curation isn’t just a great way to jump-start and maintain relationships with prospects and experts in your industry, it can also save you time and find new inspiration. There’s no question that publishing original content is the ideal way to start building a distinct voice for your brand’s personality. However, curating content can serve to supplement those efforts and solidify the identity that you’re working to create.

1. Take Some Pressure Off Your Content Creation
2. Get Inspiration For Your Next Blog Post Or Infographic
3. Discover Potential Business Opportunities
4. Connect To And Interview Thought Leaders
5. Stay On Top Of Industry News And Trends
6. Show Love To Thy Neighbor
7. Establish Your Brands Credibility

7 Great Excuses for Curating Content

A few general thoughts on all these tips…

Sure content curation can take pressure off content creation but in the end curation contains a fair amount of creation if you’re doing it right.

One of the other interesting things you learn when curating is that it will inspire you to create like content. The act of curating really provides a fresh new set of ideas, concepts, and perspectives for you to write about.

The other tips really are good by products of curation. As you curate you begin to further understand  your market, the people in it, the thought leaders, and other market participants.

RISJ Report Discusses Successful Marketing with Content Curation

Last spring, Oxford University’s Reuters Institute for the Study of Journalism (RISJ) released a report that dives into content curation as a new form of journalism.

The findings of Newsroom Curators & Independent Storytellers report are important for marketers searching for ways to maximize their resources and budgets with content curation.

The RISJ’s report defines curation, gives its background, provides examples of content curation in news and offers brief discussion of trends and finishes with some great conclusions.

See the report here: RISJ Report Discusses Successful Marketing Content Curation

5 Content Curation Tips for SEO

These are not just really good tips on content curation in SEO (here’s a video we did on this subject) but good tips for creating curated posts in general. You could take all 5 of these and schedule new curated posts over the next 2 weeks. If you did that do you think you could create more traffic than you have right now?

Creating new valuable content on a regular basis is critical to an SEO with high aspirations. Really hard! That’s why content curation is so popular these days amongst content marketers and SEOers. The idea of leveraging other people’s/brands content and compiling them, adding opinions to them, and adding additional information to them in such a way that it becomes valuable, interesting, and engaging to the end-user.

  1. Most recent influential tweets about [blank]
  2. the best [blank] videos on Youtube right now
  3. Top [blank] blog posts of the week
  4. Top popular [blank] pins of the week
  5. Top [blank] products in Amazon

A Content Curation Primer

Well today’s show will cover a Content Curation Primer, specially what are some things you need to keep in mind as you go out there and first get started with content curation.

Let’s jump right in…

Now, we’re going to start on something a little bit, let’s say a higher purpose. Let’s say something more like a quest. And what I mean by that is to be a good curator, and if you really want to have success with content curation, you’ve gotta somehow have this higher calling that you are going to be the best content curator within your market, within your niche, or just in the world.

It’s About Authority and Trust

That might seem like a lofty goal but I think the reason you need to think that way is if you want to gain authority, if you want to gain trust, if you want to gain traffic, if you want content curation to be a strategy that’s going to pay off for you, you’ve gotta be really good at it. That means you don’t curate crap. You don’t curate stuff that people don’t care about. You curate good stuff. , or you find a way to curate stuff and relate it through commentary in ways that your target market hasn’t thought of, or in ways that helps your target market gain clarity.

So that’s something to keep in mind when you first get started with content curation.

Keeping a Schedule

Another thing is keep a schedule. I notoriously hate keeping schedules, but I find every time I do it, I get more done and I accomplish more and more things happen and it just works. So with any marketing strategy, with anything else, I believe you need to keep a schedule. This is the same thing with curation. If you’re going to curate, curate the same amount every day, curate the same time. You can mix it up and test, but keep a schedule. That usually means a daily schedule. Especially with curation.

Now it depends on your market or your niche how much content you want to curate. Something you can just curate once a week and that’s good enough. But most and the way the world works today with information and the flow of information, and garnering attention on a consistent basis, you should really keep a schedule to curate on a daily basis.

Maybe you can take the weekends off. Or a lot of times you will notice even in B2B or business to business environment, there’s a lot of people who are still around looking at stuff. That’s maybe when they have time to do research or look for other options. So think about that. Think about how can I curate stuff on a consistent basis. That’s what wins in marketing, that’s what wins in blogging, and it especially wins in content curation.

 Curate Great Content (Only Those Worthy)

The next thing is, curate – we kind of talked about this – which curate great content. And one thing I would caution you from is don’t curate stuff that everyone else in your market curates.

Because then you are just part of the noise, and you don’t want to be part of the noise, so consistently find things that you can curate that your market doesn’t know about or that you can actually pull in and relate it to your market.

And in some ways, and this is what you’ll notice with good curators that maybe you follow or just places that you see that are good curators, their sources are gold.

Meaning where they find their content and where they get their content is highly reliable. It’s stuff that their target market will care about and it’s sources that they’ve developed maybe over years that really kind of put them above the rest, so you’ll want to think about that as well. Don’t curate from where everybody else does cause then you’re part of the noise.

Horizontal Content Curation

One of the strategies and we have actually a slide share kind of a presentation that we put together called horizontal content curation – you can search Google for that, or you can go to Curation Traffic to check that out- but horizontal content curation is taking a topic that is – and the example we give in there is storytelling. I believe any good marketer, if they know storytelling, then can be an even better marketer, so I believe the ability for a marketer to tell a story makes them very powerful. So a lot of times we curate stuff around storytelling from writing blogs, writing websites, writing magazine, that talk about how to write a novel, how to develop characters then we relate it to marketing. Cause then I believe, once again, if you are a good storyteller you can be a good marketer.

So that’s a good example and you can get more information about that by just Google horizontal content curation, pretty sure we’re the only ones that have talked about that, or you can visit Curation Traffic, it’s in our resources section.

The Calling of the Curator

So that’s a good example, and those are some things I would keep in mind when you go out there and really start with your content curation. So first, only curate good stuff. Have a higher calling, have a calling that is bigger than yourself and really look at yourself as this top notch curator and I know it sounds,

I guess in some ways, have a code of ethics. I know it sounds, I don’t know what the word I’m looking for, but it sounds like this kind of out there, touchy feely thing. I believe it’s one of the, every time I see someone have success as a curator, they’ve always really took the role of curation as an important aspect of their business, so I’d do the same thing with your own stuff.  And find stuff that no one else is curating because your sources are gold.

So that’s all in this episode. You can learn more about Curation Traffic by visiting curationtraffic.com, you can learn a lot more about curation. And you can subscribe to this show obviously in iTunes or you can go to Curation Traffic the blog section and there will be a podcast section where you can view other episodes. Or if you are watching this on YouTube, definitely subscribe to our YouTube channel cause we release all the episodes on YouTube as well. I’ll see you on the next episode.  

6 Ways Content Curation Can Wow Your Audience

Just came across 7 great tips from Nikhil Jain on curation. Added our own thoughts as well.

When Rand Fishkin joked that everyone is caught in the middle of a content arms race, we knew that he wasn’t kidding. You and I both know the power of custom content, but do you realize the power behind boosting the volume of information shared so that it potentially reaches all four corners of the Internet?

#1. Know your audience

Critically important to having success with curation. It’s also one of the major deciding factors ensuring you can monetize your curation efforts.

#2. Be niche-specific

The true secret in many ways to content marketing. It’s take a niche and figure out how much you can funnel that niche down. Keep doing that until you can’t do it anymore. We also did a recent episode on How to Choose a Niche for Content Curation.

#3. “Find good shit and share it!”

This is a must… find good stuff that matters. Find things that people will care about. Find things they wouldn’t ordinarily come in contact with.

#4. Be adventurous and seek little-known curation sources

We talk about this a bit in Horizontal Content Curation.

#5. Branch out into multi-platform content curation

Distribution your curation to multi-platforms is one of the secrets we don’t talk enough about but we should. There is no one platform to rule them all. Although if you haven’t locked down your own platform do that first. Then move onto finding other platforms and other distribution channels.

#6. Turn to your readers for input

Sometimes just looking at stats every few weeks tells you enough you need to know.

There’s one final tip but you have to visit below to find that one out…

Image courtesy of tweakyourbiz.com

5 Tips for Becoming a Better Curator

Rock the Deadline created a really good post on curation. Here’s one of the best lines I’ve seen that really sums up one of the biggest success points for curation:

Content curation is an art, not a science. The most useful tool is you.

This is something we talk a ton about not only on our blog but also in the podcast, you– the ultimate curation tool.

That’s why automated curation has a long way to go. It’s also one of the reasons why our focus has been building a simple to use tool where you own the platform.

I also think these tips are spot on but wanted to add a little bit of commentary to the mix:

1. Nail your interests. Give your curation character.

 

This is one thing I don’t see talked about much in curation– that is ensuring what you curate holds your interest. It’s not to say you can’t curate things that don’t interest you but when you align your interest with your markets interest it really does shine through.

2. Look beyond the obvious sources. 

Awesome tip here and one of the secrets of good curation, we call it Horizontal Content Curation (quick slideshare).

3. Get out more.

Share, share, and share. The state of digital media today means that it’s easier than ever to reach your target market and sharing your curations allows this to happen. It’s also why we’ve built sharing as a core part of Cuation Traffic.

4. Don’t thieve! Comment and credit to add value. 

Basically add commentary and always attribute. Although you can follow the Digg model and simply create a platform that highlights content and is highly effective.

5. Be original in your thinking.

This is another thing we talk a ton about. Don’t curate from places everybody else curates from. Don’t highlight the same aspect of story, think outside the box. Find ways to add value in ways that your market will be surprised.

Some really good unique tips here on curation, click below to get more insight into each and every one.

Image courtesy of rockthedeadline.com

Here’s 3 Days of Live Curating

This week we rolled out something a little bit new. We call it live curating, where in a daily hangout we’ll curate for that day. The goal here is show just how easy it is to curate content on a consistent basis that get’s results.

We plan to try this out for a few weeks and see how it goes.

I expect it will run anywhere from 15-30 minutes a day depending on the content, questions, and what’s going on that day.

Right now we don’t have a set schedule but I do want to nail that down. I’ll look into either setting the schedule in Google+ (I think I saw something the other day with scheduling a hangout) or creating a set time of the day. I wanted to first see how it would go before we put anything firm in the calendar.

Please share any feedback or questions you may have. Also if you have specific questions about content curation leave them below and I’ll answer them on the next Live Curating Session.

Here’s this weeks videos:

 

The 5 Laws of Content Curation

The laws of content curation, should you break them and pay the fine or should you stay legal?

Let’s breakdown these really good series of laws on content curation from Steven Rosenbaum:

The First Law: People don’t want more content, they want less. We’re overwhelmed in raw, unfiltered, context-free data. Humans want it to stop.

This first law breaks down the core need of content curation. It’s also the most important law because this is the foundation of any successful content curation plan. It doesn’t matter what niche you’re going after, it could be celebrity gossip or high end electronics, content curation is the art of sifting through all the content and providing  your audience with the gems, the things that really matter.

The Second Law: Curators come in three shapes. There are Curation Experts — people whose background and depth of understanding makes their curatorial choices valid. If you’re looking for medical advice, you want your video viewing curated by a doctor, not a patient. There are Editorial Curators, who manage the voice and the collections of the publications and sites they organize. And there are Passion-Driven Curators, they love their particular area of focus and attention and bring that single-minded focus to every piece of content they touch.

This is really good insight but one thing left unspoken is you can be one or all of these “shape of curators”. If you follow any site or person that curates you probably follow them because they are experts (or have slowly became the expert), they have good editorial chops, and they are passionate. To be all three is when you crate a curation platform that truly shines.

The Third Law: Curation isn’t a hobby, it’s both a profession and a calling. Curators need to be paid to be part of the emerging ecosystem. What’s a fair fee will depend on how critical the curator’s output is in the category. But an economic basis is essential, and inevitable.

This is another really good point. We talk a ton about this on the podcast and it mainly comes down to being consistent. Let’s say you want to learn to play the guitar. To pick up this hobby if you practiced here and there it would take you a quite a while to get to a point you can wow people around the campfire. Mainly because each time you pick up the guitar  you have re-learn what you’ve learned before, it hasn’t sunk in. But if you practiced each and every day you’re success rate in learning goes up drastically. It’s the same with curation or any form of content marketing… it’s about consistency.

The Fourth Law: Curation requires technology and tools to find, filter, and validate content at the speed of the real-time web. Curation can’t simply be a human with a web browser — the mix of man and machine is essential here.

This is a big one. There’s really two types of curation tools. One like ours that makes it easier to curation content and the other that helps you (or attempts to help you) find content to curate. Sure you’ll find tools that combine both but that’s the crux. We haven’t quite reached a point yet where technology beats the curation of a human. I agree with the mix of man and machine, but I’d add one thing. It’s the mix of man, machine, and systems that enable a successful curation strategy.

The Fifth Law: Curation within narrow, focused, high-quality categories will emerge to compete with the mass-media copycats who are filling the curation space with lists, cat videos, and meme links.

This is spot on and is one of the biggest mistakes early curators make. They go too broad with their topics. When starting out curating try to wind down to the most narrow niche you can own. The most narrow niche that it would be virtually impossible for people to beat you within. That is focus. One of the main reasons why I think people don’t do this is because it feels counterintuitive. The thinking is wider topics more people, the reality is wider topics means more of a mixed message, you want a laser focus message for that is what gets people hooked.

Please don’t take my commentary as these “laws” aren’t great, they are. I just wanted to add some of our own thoughts from our experience of successfully using content curation as one of our main traffic getting strategies.

Image courtesy of thevideoink.com

3 Tips for Choosing Your Topic for Content Curation

Good tips here on content curation and wanted to expand a bit.

While its been around for some time, content curation continues to be a popular buzzword in the content marketing realm. To curate content means to find, organize and share topic-specific information into an editorialized narrative. The content should add value for audiences bombarded with new content each day.

1. Think About Your Brand

That could be a brand or personal brand (if you’ve followed us on our other blog at YouBrandInc.com) you know we have a very specific spin on person branding. Basically do great things then think about your personal brand. But the important thing here is to keep in mind what you want associated with your brand.

2. Think About Your Audience’s Needs/Wants

Good content focuses on your audience first. It also entertains, educates, and helps them solve a problem. That problem might be just taking their mind of something for a bit so you can create advertising revenue. The key is look at curation from the perspective of who is going to consume it.

3. Think About Your Resources

This is a big one. What really wins with curation is consistency. The biggest reason why people aren’t consistent is they underestimate the amount of time and effort will take (and sometimes they loose focus or drive). If you plan out the who and how of your curation efforts you’ll have one step up before you begin. If it’s just you it’s important that you put in  your schedule “curation time”, this is when you’ll focus on curating. What ever time you have in your calendar we’ve also learned you probably should double it at first.

There’s more insight on the original article that prompted this post, you can check that out here:

Image courtesy of kunocreative.com

Curate Content Like You Mean It, Tips on Curation Success

From time to time  you find a good post that covers so many elements of a subject in such a short amount of space. The post I’ll link to here does just that. It covers everything from motivations on why you should be curating to some general tips to make it a highly effective strategy.

The point of curating content is to show customers that:
1. you’re an expert
2. you’re enthusiastic about whatever it is you’re doing
3. you’ve got something to say

Beyond that are tips that we talk about quite a bit here both on the blog on on the podcast.

1. Post regularly
2. Share via several platforms
3. Engage with your audience

The final aspect to all this is to keep in mind some really good general advice:

Show your enthusiasm by curating engaging content and your customers will show theirs. Imagine you’re a pizza lover for a minute. Mario posts links to boring web content and leaves dull, uninspired comments, if any at all.

Also, this post was easily created with the Curation Traffic Plugin.

Image courtesy of business2community.com