Tag Archives: content marketing

If You Want to Profit with Content Curation You Must Own the Platform

Content curation is an awesome strategy. It is a low risk, big impact marketing tactic that has the ability to convert like crazy when put into action. In order for you to use it as an effective conversion tool for you or your business, however, when it comes to monetizing the curated content, the only thing that really matters is:

YOU MUST CONTROL THE CLICK.

Well, okay, other stuff does still matter. It is important to be a good curator and build trust and authority. These things are of prime importance in order to achieve the traffic you are looking for. But once the traffic is there, whoever controls the click ultimately determines where that traffic goes.

So, for this post, I want to ask you to join me in this bubble of thought where the only thing that matters is where the click goes, be that on a link, a product, or wherever you intend to direct the traffic. Regardless of how the user found the content, where that click goes, and who controls it, is what is most important. Continue reading

The Core Business Benefits to Sharing Others Content

Why would you want to share other people’s content? That’s one of the biggest questions asked about content curation.

Here’s a good video interview that goes into detail about why it’s a perfect fit for anybody creating content.

Here’s a quick recap of some of the key points covered:

  • It should be integral part of your content strategy anyway as a content producer
  • If you’ve built a network then you’ve already identified a core community, so sending along valuable ideas and content allows you to be part of that eco-system.
  • You really gain 2 core benefits
  • First, Your helping the person who created the content amplify their content… basically paying it forward.
  • Second, by curating your building authority. Either your views are supported by other people or your adding an alternative view from someone else in  your market.

Success of Content Marketing, 5 Ideas for May, Blog Categories – Content Marketing RoundUp

First up, a pretty good story covering what content marketing success looks like:

After a day reading all the winners’ entries from the Content Marketing Awards and looking at the work, I’ve learnt stuff I never knew I didn’t know (to borrow from Donald Rumsfeld): that Lloyd’s of London insured property owners against Zeppelin attacks during WW1; the philosophy of holiday magnate Sir Billy Butlin; and the operations of the Norwegian armed forces.

The second was the way in which the winners not only produced multiple forms of content, but they were optimised for the platform. Wardour’s The Review (best B2B, technology and telecoms) for digital security provider Gemalto targets a tech-savvy, time-poor audience whose working lives are in always-on mode. So Wardour moved from a print-dominated approach to one in which they could access content at any time and in any location. Via theguardian.com

I tend to agree with the last point. You should go into all your content marketing efforts with a re-purposing plan in mind. With just a little planning and possibly a little bit more effort the content you create can spring multiple tentacles. That’s what we did with our podcast, we recorded it in video, exported to audio, released on iTunes, YouTube, as well as our blog here. We also use as a resource for our members section.

The next story comes from PracticalEcommerce.com. It provides some great advice on planning for May:

5 Content Marketing Ideas for May 2014 Practical Ecommerce

Content marketing seeks to create and publish useful or entertaining content like articles, photographs, videos, or similar that will attract, engage, and retain customers. But good content marketing doesn’t just happen accidentally; marketers need to plan ahead to be successful.

With April already underway, it is time to start thinking about content marketing for May. What follows are five content ideas that you may help to promote your online store in May 2014.

1. How-To, All Month Long
2. Star Wars Day: May 4, 2014
3. Cinco De Mayo: May 5, 2014
4. Mothers Day: May 11, 2014
5. Memorial Day: May 26, 2014

Via practicalecommerce.com

Self explanatory in some ways but the click the post above for additional insight on each one of these dates.

Should you get rid of blog categories? Does it not matter anymore?

Content Marketers, Kill The Blog Category

In the early 60s, Marshall McCluhan went on to write about media determinism, an idea suggesting that our communications technologies shape the way we think. Its understandable that when blogs were devised, the various blog posts were categorized. There is also something about computer programmers: they seem predisposed to ontologies and organizing information in structured frameworks. Via marketingland.com

So our stats don’t back up this assertion. Although I’ll admit we design most of our sites and client sites with content discovery around categories and tags. We routinely see traffic scouring through sites via tags and categories. This is still something to think about… how does your audience want to be presented content? What are ways you can get them engaged?

On Measuring ROI with Content Marketing

This is a big subject… how to measure ROI with content marketing.

One story making the rounds comes from Hubspot and talks about how to measure ROI with content marketing is a complete myth:

As a profession, marketing has evolved a lot over the past 5 years. Previously, when asked to justify our marketing budgets, we used to squirm in our chairs and mutter something about brand awareness. Today, marketers want to measure the ROI on every tactic and channel they use. Figuring out the ROI of content, in particular, is hard and often misunderstood. Content ROI Is a Myth

I agree tracking content ROI is tough. Mainly because you never really know what triggered the reason for a purchase.

Recently we asked a customer who purchased our system what caused them to buy.

She said she had been following our blog at You Brand, Inc. for 6 years. Finally she decide after all the times we talked about our system she would check it out. How do we measure 6 years of content marketing?

Contrast that to someone who recently told us they came across us from a Tweet and 30 minutes later they purchased.

How do we measure that? Should we tweet more?

If you have a direct conversation with your customer you typically can ask but even that won’t tell you the full story. You won’t know how much time they spent with your content. You won’t know how many times they came across your site, etc. Sure there are analytic systems that help but I’ve yet to use one that really pinpoints the type of content that delivers sales.

A story from CMO.com does provide some of the answers (at least enough to get you started):

With 60 percent of B2C marketers planning to increase their content marketing spend over their previous years budget, now is the time to start thinking seriously about how data impacts your content marketing strategy. There’s been a lot of talk about the role data plays in content marketing; however, much of this has been relatively limited to disciplines like keyword research and influencer identification. Lets take a look at how to put data truly at the heart of your content marketing strategy, allowing you to implement real change this year. What data should we be studying? How to Use Data to Improve Your Content Marketing Strategy

Here’s What We’ve Learned

Tracking ROI with content marketing is tough.

The answer is you have to look inside. Inside you or your organization and really know your customer.

Sure you  have to track what happens, the purchase cycle etc. but ultimately you either believe in content marketing or you don’t.

If you believe in it then you’re going to produce, create, or have created the best assets you possibly can. Your going to focus on assets that truly drive traffic and create value.

If you don’t believe in content marketing then it’s always going to be tough to justify. Mainly because you won’t be putting forth the proper effort that really makes it happen. It won’t be in your DNA either as a solo person or a company.

Considering Content Curation, Chunking Information, & Tips for Ethical Curation

 

One of the things my social media friends complain about is people who constantly push out content about themselves: “Buy my book, sign up for my workshop, read my stuff.” Sure, I’d encourage you to use Twitter, LinkedIn, Facebook and GooglePlus to share your brilliant new blog post, but if you talk only about yourself online, you’re bound to alienate people and lose followers. Consider Content Curation >>

What Content Curation, Chunking Information and Micro-learning have in common?

In this article I’ll present a framework that could help educators to make a shift from designing long, information based online courses to micro-learning, which is a result of content curation techniques and chunking information design strategy. It was a long time ago when I started combining different ideas in my head about how future online learning would look like. The main driver for these kinds of thoughts was the feeling that something should be done for enabling a better online learning experience. Via elearningindustry.com

5 Tips for Great Content Curation

You’ve heard the buzz word — curation — being thrown around like it’s a gadget we all know how to work. In reality, good content curation isn’t as simple as pushing a share button. It’s actually a combination of finding great content and following some simple best practices on how to successfully share that content.

1. Be Part Of The Content Ecosystem
2. Follow A Schedule
3. Embrace Multiple Platforms
4. Engage And Participate
5. Share. Don’t Steal.

Via mashable.com

10 Steps to Ethical Content Curation

To fill their pipelines with a steady stream of timely, relevant content that doesn’t have to be created from scratch, a growing number of marketers are using content curation—the process of finding, organizing, annotating (contextualizing), and sharing digital content on a specific topic for a target market. h/t marketingprofs.com

 

 

 

3 Tips to Boost Your Content Curation and Content Marketing

Okay… this graphic and story here really does hit home. The main point here is that content curation is some ways helps all other aspects of content creation. We see this firsthand especially with someone just getting started with content marketing.

Usually they start slow with curation but once they get the hang of it they then start to see opportunities to create content.

All this is backed up by…

Creating original content is resource intensive and while some companies that have all the copywriting resources they need (that’s an exception not the rule) it makes sense to curate content in addition to publishing original articles and media. Curation is the cornerstone of being useful on the social web by finding, filtering and adding insight to content online and sharing with social networks. Qualitative curation over time helps associate the topics being curated with the company or person doing the curating.

The article also dives in a little bit more on what, where, and how with your curating.

1. Sources of News to Curate

2. Types of Content to Curate

3. Where to Publish Curated Content

Here’s our thoughts:

Source of News

Create a series of listening platforms. This is easy to do with very minimal effort. You could create a series of RSS feeds. You could create a series of social media search around keywords in your industry. You could create google alerts and curate content as it’s emailed to you. You could check out our Ultimate List of Trending and Real Time Websites. The possibilities are really endless.

Types of Content to Curate

Everything. Seriously try it all and see how it works in your market. Curate videos from YouTube, Vimeo, other video sites. Curate infographics, simple graphics, and unique graphics. Curate gifs (and try GFYs). Curate long form content. Curate short form content. Curate a story or event. Curate the latest ground breaking concepts in  your market. When it comes to curation you need to try just about everything. See what works. See what generates clicks, views, and conversions.

Where to Publish Curated Content

One unbreakable rule here. You must own the platform. After that then  you want to publish curated content to as many sources as you possibly can. Twitter, Facebook, LinkedIn, Google+, Tumbrl, Pinterest, and any other network where you can expand your reach.

This article is a good primer on curation, especially if your new to the term or the concept, check it out…

Content Curation for Real Estate & the Real Estate Professional

On today’s show we’ll talk about how a real estate agent, Realtor® or a real estate professional can use content curation in their own marketing.

Below is the transcript to the audio above. We do try to clean up the transcript so it’s easier to read but sometimes it’s a little tough bringing the spoken word to a easy to read format.

Here’s what we cover in today’s show:

  • The truth behind content curation and how it plays a role in your own content marketing as a real estate professional
  • The type of stuff that you should be curating
  • How to find stuff you curate
  • How to measure success
  • What are some success factors you should look at and whether or not the time that you are spending in curating is real worthwhile,
  • Plus much more…

Before we jump right in let me share a little bit about my background. I used to own a company called Minnesota rent or own here in Minnesota, we used to buy properties and sell them on a rent or own, we also then became a full blown property management company.

What I found during that process is that I didn’t really enjoy the real estate side as much as I enjoy the marketing side, it’s kind of where we are at today but I still keep in tune because I’ve got a lot of friends here locally that are real estate agents, they ask me for a for a lot of advice on how to market especially with content marketing and that’s a good wat into getting started talking about how to use content curation as a real estate professional

Social Media and Content Curation

One of the things that I’ve seen and talked about in the real estate industry is that you should be participating in social media which I agree with to some extent you should be and you should also be blogging, you should be doing content marketing.

I think that’s true to an extent, it’s also why I like content curation because you can participate in content marketing in a very light weight way and it allows you to do something that I think is drastically important because I actually had a friend the other day that asked me ‘Scott look I think you are doing a really good job with your content, I wish I could do as good as that, I’m spending 1 or 2 hours a day here writing a blog post and it seems to be working, I’m getting traffic but it’s not getting leads, it’s not generating emails, how long do I have to do this before I start seeing results?’

That is where I kind of said that this is one of my first questions to him was ‘Is creating a blog post once a day the single most important thing you can be doing in your business to be generating revenue?’

Let’s First Talk About Writing and Creating Content

His first answer was no, in fact I probably shouldn’t even be doing this and whatever, I think it was some kind of outbound calls or something, I’m not sure exactly what he said but he did say something specific and I think that’s the case for a lot of real estate professionals and I think one of the issues is that a real estate professional at least a lot of them I’ve met seem to be the type of individual that likes to be out and about, they like sales, they like people.

I’m not saying to write you don’t have to like people but I think writing especially a blog post, in some ways you have to be kind of a born writer but you have to also learn to write and if you haven’t spent the process, the time to learn quickly and efficiently there’s better things you can be doing with your time, that’s really what it comes down to because I think the other inherent challenge with real estate is that especially now with the changing, the way people are staying in their homes longer, I know this is different per market but people seem to be staying in their homes longer because of the economy and housing prices and uncertainty and everything else right?

The time from someone actually becoming a lead or someone aware that you are a real estate professional and actually needing your service could be years.

So you have to be of mind on a consistent basis, you have to be providing value on a consistent basis and that’s hard to do with content marketing if you are not kind of natural into it and if you haven’t worked it in so that you are highly efficient with it, it’s also why I said I like curation because let’s say you take that same amount to…

Double Your Content in Half the Time

You can curate 3 to 6 things that your target market, that the people in your farm area or whatever that maybe would care about in the time it would take you to write half of the post, that’s what I found, that’s why content curation at its core…

I believe every real estate agent has the ability to participate in content marketing,

I think the first step in doing that is content curation. I’m not just saying that because we created a curation platform.

I’m really saying that because at the core you are most valuable when you are doing the other activities for generating leads building relationships. It’s great to have that basis of content marketing but until you’ve honed the skill of highly efficient content writing it’s rarely worth it.

I typically say go make more money and hire it out. Or find a way that you can efficiently do it and have it edited because a lot of times what hangs people up is editing and finding the right image and all the other stuff that goes along with content marketing.

If you’ve tried content marketing as a real estate agent you’d know how that is, so that’s why I like content curation.

Goals of Curating

What are you trying to do as a real estate professional with your content? Ideally you should be building the biggest list possible.

You want the list in tow different ways, you want the list of email addresses that you can communicate to on a moment’s notice. You also want to build a direct mail list.

You want two core lists, you want an email list and then you want to find a way that you can actually get peoples address because if you can get people’s addresses you can start directing mail marketing to them and that’s one of the most effective ways to market to someone even in today’s day and age especially as a real estate agent.

So those are the two core things that I will focus as our goals, now that’s where curation kind of plays this kind of role, it help you on the content marketing side, it also helps you on the social side because what you can do.

Sources for Real Estate Curation

I’ll use my local area because I know it well, there’s a local news paper and I should know the name of the local news paper, it’s a local news paper that has an online edition as well, we have two news papers, I don’t know how long that’s going to last here, we have the Star Tribune and the Pioneer Press.

startribune.com1030Then we have a series of other kind of like niche news papers out there that all have online sections as well. Now these are things that the farm area that I live in that I would target as a real estate agent, these are things that they would be highly interested in, it covers their local topics, it talks about local politics, local things that are happening, the local cities to local crime stories and all that stuff, all the above.

Those would be my sources for content curation, I’m sure it’s the same in your city, big or small, whatever size city you are in.

You have this same type of sources, you can still pull from national stories as well but those are your sources for content curation.

The whole reason to do this is you want o capture the attention of people on a ongoing basis and you want to capture attention so they would come over to a website you control and you own so you can create a lead, so then you can build a relationship with them via email or direct mail.

Then they will eventually think of you when they need a real estate transaction or when their friend does.

If you are doing a really good job they’ll think of you when anybody needs a real estate transaction. That’s really the goal and what ensures that happens is consistently curating content.

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I’ll bring it out kind of the full picture. If you’re consistently curating content on an ongoing basis where you become the source of what is happening in the local farm area. Covering things people are really interested and would check out often– eventually you’ll get them on one of your lists.

This is where social does play or you’ll get them on a permission channel which really social media is just another media channel for you to utilize, you’ll get them on the permission channels social media but it’s all driven by you actually consistently creating content, 2 to 5 things a day all form local news sources adding your own spin to it.

It’s really that simple to be complicated, I could try to complicate it I guess you could say but there’s no reason to.

Should You Create Content?

I think that every real estate agent can do content marketing.

You still have to ask if you’re efficient in writing, editing, publishing and all that other stuff. if you are not highly efficient I would start with content curation because the other thing content curation would do for you is teach you to be a better writer.

As you curate consistently everyday or 5 days a week for 3 months, you will be much more efficient at blogging and being a content writer. What I found is that people that curate especially real estate agents that curate start injecting their own post here and there.

They get more comfortable with the whole process, these are even with people that have tried and failed utterly in the past. They start curating because its like anything else in your business eventually becomes a habit. Content marketing is a habit and curation is one of the best ways to form that habit. It’s also one of the most highly effective ways, so you’re a real estate agent that’s the way I look at it and how do you measure success.

How Do You Measure Success?

The way that you want o measure success is like anything else, there’s a couple of what I consider KPIs I would suggest you measure your success of content curation. The first one is ‘are you generating traffic to your curated efforts?’ let’s say you are spending 15 minutes a day curating 4 articles a day, are you generating sufficient traffic to those articles?

The next thing is are you getting leads to your permission marketing funnels?

There’s quite a few ways to do this. The common ones are you can give free giveaways, like the standard giveaways of a free house valuation.

I think you have to get more creative in that but that’s an advanced topic beyond this podcast but I think you can get some better offers to actually get their address or to at least get them on the phone to start building your permission marketing funnels because one of the things I don’t believe is I don’t believe content marketing

I’ve yet to see content marketing that creates leads today, so if you’re looking for leads today I’ve got to be upfront.

Content curation, content marketing isn’t the most important thing you need to do but if you want to start building towards the future I would start doing it even if its 10 minutes a day.

You can literally curate content because- think about what I have come and gone over, I mentioned let’s say 7 sources locally here that I would have bookmarked, all I would have to do is spend 5 to 10 minutes which is probably something I would do, I don’t read the local news but let’s say I did, this is something I do regularly anyways and the I just take the additional step of pushing curate and maybe adding a little bit of commentary, I can do that in 10 to 15 minutes and curate 3 to 5 things no problem and be up to speed on what’s happening locally.

What Should I Curate?

Content curation is something that you can work in your daily schedule. In many ways its s a double use of time, especially if you already consume news.

What should I be curating? Should I be talking about the local market? Should I be mentioning the mortgage rates and all stuff like that?

I think that’s good, what I’ve often found is that that stuff is bland unless you have a unique take.

That’s all the more reason why I like content curation because it’s not just me too, you’re not just saying ‘oh look at the latest report by this organization that’s talking about housing prices’ and then you dissecting it, do they really care about that?

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If you can capture attention, put a little spin on it, get them over to a platform that you control and convert them to a lead, that’s what it’s all about, so hopefully that provides a full picture, I know, often times when I talk to friends locally here they usually say well Ok, is that all?

I say yes that’s all, don’t do anything else, don’t over think it, don’t go beyond what we’ve just talked about, literally with curation traffic all you have to do is go to the sources that we talked about and curate it and go to the most important thing you need to do and if you want to participate in content marketing,

If You Do Write Content Get an Editor (but Still Start Curating)

If you haven’t learned this and you’re trying to do content marketing, here is what helps in tremendous amount having an editor, so let’s say you don’t want to completely outsource a content marketing site, having an editor makes it so much better, someone you could send your post to and they are going to edit it is awesome, that’s what you need to get too so if you are considering content marketing and you are not a good editor.

I would highly suggest start with curation, learn the aspects of content m marketing because that’s what curation teaches you and then get enough money so you can get an editor and then start blogging because blogging is a lot easier when you have an editor, I know it first hand, this is something I learned firsthand, I wish I had an editor years ago because it would have just made things a lot easier, a lot times that’s just one of things that slows me down is editing, so that’s another tip to kind of out in your basket there.

How to Easily Curate Content

I should mention Curation Traffic is push button simple WordPress based content curation platform, it means you can be up and curating in seconds, it works on any WordPress site, we also have our own curation traffic themes that we’ve developed as well, so let’s say that you don’t have an existing website but you want to create a curation traffic or a curated website, we have themes that you can use, the plug in allows you to easily carry content from around the web, so it’s a push button simple tool, I think this is of course coming from the source I should say here, full disclaimer, I do think that it’s a tool that just about any real estate professional should have because it allows you to participate in any content marketing and a 5th or a 7th of the time it takes to create a blog post, so that alone makes it a tool that is just highly worthwhile. Well that’s all; I’ll see you in the next episode.

11 Examples of Content Curation in Action from Curation Traffic

The World Needs Great Editors

If you have a few minutes I highly recommend reading the transcript from a recent talk by Jenene Cossan at the MPA Magazine Sales Conference. I’ll quote liberally from the transcript and add additional thoughts but I suggest reading the transcript yourself.

The talk is about much more than just the future of publishing. It’s more about the future of content, marketing, and your opportunity to be the single best source in whatever niche or market you choose.

The Hierarchy of Needs Has Changed

Jenene starts with one of the most important realities in today’s digital landscape:

The reality is that yo​ur hierarchy of needs has also changed. Where once you might have been the only access point for a particular stream of information, or the port of call for a subject – you are no longer. You have moved from being a need to a want.

Think about that. While couched in more of a print vs online argument this is playing out in multiple industries and platforms. From television, music, print media, even brick and mortal commerce. Not only do the needs change but the expectations change as well.

This becomes obvious if you watch the way kids from 6 – 14 interact with media. They have an expectation that it’s there, it’s on demand. YouTube is what TV was just over a decade ago.

There Still Exists a Challenge of Understanding Digital

That leads me to the point of the talk that really defines where we are today:

Add to that the confusion and pressure marketers feel to understand online – a medium that runs at a speed that realistically scares the living daylights out of most people – and when you offer a nice comfy, reliable format they can physically get their hands onto and see their ad, they understand this and they sign up for that offer that was too good to be turned down.

 

Those days are numbered.

 

I’ll tell you why. Those types of marketers are not going to survive. They are a short-term win. The marketers who are refusing to move with the future will, over the course of the next few years, be weeded out and replaced by young whippersnappers who understand the concept of true customer engagement and relationship building.

While this isn’t a new phenomenon we still are in the midst of companies large and small still trying to figure it out. Some are still stuck in the old reality of the world, grasping at the last vestige of hope the models that work in the past will work in the future.

Don’t We All Want a Personal Curator?

The talk then gets to what I think is advice anyone marketing online should take to heart:

You want a personal curator, in fact. You’re completely agnostic. You don’t give a flying rat’s butt about what ‘channel’ you’re on. You care about the content. You care about what you want to watch right now.

 

You want to be informed, entertained, inspired, or whatever else you’re wanting. You want your device to be smart enough to know what mood you in, what you like to watch at this time and provide you with incredibly informative choices, wrapped up in exceptional usability.

 

You have the choice of about 300 billion pieces of content, so why wouldn’t you want this? More to the point, you’ll be totally and utterly overwhelmed if you don’t have it.

I bet if you think about how you interact with content (video, TV, news, etc) you’ll know this last part rings true. Think about when you fire up Netflix, if you don’t know what you want to watch you don’t want to have to spend minutes cycling through page after page of things  you’re not interested in. You want recommendations based on your tastes… nothing new right? After all this has been the allure of Netflix, even Amazon, Spotify, etc.

Why can’t that be you? Why can’t you be the Netflix of your industry or niche? Why can’t you be the curator (editor) of your topic.

The World Needs More Great Editors

This is where the talk really delivers a knock out punch:

The world needs more great editors.

Yes, that’s right. We need more of what you do, not less. It’s just you need to stop thinking of yourselves as magazines. That’s an outcome of where content could be housed.

 

You need to think of yourself as taste makers, curators, cultivators, community managers, the people in charge of knowing all there is to know about a subject and bringing that to life and to the people in whatever format they want it in.

 

It’s time to move on from protecting your medium turf and time to move to where the pastures are greener of being completely platform agnostic. To understanding that what you are is the expert.

There it is right there. That is your opportunity. That is way to future proof yourself in this digital marketing environment. This concept of being a great editor is the future of winning with content marketing. Without it you’re really just part of the noise. Now you can make some headway while being part of the noise but you’ll never be an innovator. I believe most people that follow us here or on our other sites want to be innovators.

The path forward is simple. Think of  yourself as a great editor. An editor (curator) within your niche or your chosen market. Be the taste maker, the one who knows more than anything else about your market. Does that take work and effort? Sure, but so does any other strategy you would employ.

You’ve Been Dropped in the Middle of a Giant Lake

Imagine your stuck in the middle of a giant lake. Would you rather tread water waiting for someone to come and rescue you, probably eventually getting worn out and drowning. Or would you rather swim one direction towards shore? Which one has a better chance of survival? It’s the same with content marketing, many people are treading water waiting for something to change and usually end up getting burned out.

Instead the answer is to go for the shore. Be the source for your market. Don’t wait for someone else to grab it before you. Be the single best resource that your market or your niche would look for. Be the encyclopedia (wait, do they have those anymore?)– the Wikipedia of your market.

If you want a blueprint for how to be relevant not only today but in the future this is it.

Ready to get started? The single best tool on the market right now is Curation Traffic. It allows you to curate content from around the web with a click of a button. With the step by step system you’ll learn how to become the source within your industry. How to find the content and stories that your market truly craves. You’ll also have the tools to easily build your authority not matter what niche or market your in.

6 Tips on How To Succeed In The Modern Blogosphere


Some really good advice in this post at theFutureBuzz.

  1. Have a clear point of view
  2. Have a podcast from the beginning
  3. Separate your writing style
  4. Don’t do social media, do communication
  5. Write a short book
  6. Embrace video

These are really good tips and as usual here we talk more about content curation– so let’s break these down on how they relate to curating.

Have a Clear Point of View

Probably one of the more important things when you curate.

Having a clear point of view and voice is often the toughest part of writing. We’ve found that the more you write the more you start to create your own voice and POV.

Without a point of view or a editorial take on what your curating you’re not providing any context for your audience. Another thing happens when you don’t have a  unique voice, no one remembers you. In today’s landscape of information overload that’s probably one of the worst outcomes you can have with content marketing. So when curating take a side, have an opinion, and add your own thoughts. If your thoughts differ widely that’s great and adds to the dialog in your market.

Have a Podcast from the Beginning

This is an interesting one. I believe in having a podcast is a great way to create content. Here’s our Content Curation Podcast. I should mention I also had a previous podcast so jumping into this one was simple.

If you haven’t done a podcast in the past how do you do this with curation? Simple, do a weekly show where you cover the latest stories and topics in your market. All you have to do is select your curations for the week and add a little bit of commentary. I’ve found this is a good way to do a podcast because the original story plants seeds for you to add more value.

Separate Your Writing Style

Having a unique voice and style takes time and practice. The best advice I’ve been given is to write, write, and write some more. Eventually your true voice will come out.

One thing I had to learn is to just get my thoughts out on paper (or on the screen). Don’t worry about the outcome let your mind and thoughts connect the dots. Don’t second guess just get it out there. You can revise later.

Don’t do Social Media, do communication

This is good advice. It’s something I wish we did more of here but we simply lack the time. Although, this is well beyond this post here– we drive or create tons of traffic from social media. I’ve had social media guru’s tell me we are doing it all wrong and I always respond with reality. Our traffic goes up, opt-ins go up, sales go up– sure we could be doing it better but the engagement we do seems to work pretty well.

Write a Short Book

Here’s an easy way to do this. Outline a short book by topics and chapters. Then write and release these as blog posts. It’s a great way to re-purpose  your content. It’s pretty much the process we followed on our book Content Curation Secrets.

Embrace Video

This is another great tip. We’ve also found big success using videos. We released our podcast as videos, we’ve created special report videos, and our whole training is video based.

You could do the same thing. Let’s say you’re doing a small book as mentioned above. You could turn each chapter into a mini-presentation. As you can see with this type of strategy you’re building rings and rings of content. It shouldn’t be a struggle because you’ve already defined the core ideas and concepts for each and every piece.

I used quite a few examples of our own efforts here (that’s probably why I curated the original story, it rang true). I did that to mainly show that the advice is spot on and something that we practice. At a minimum I suggest that you take one of these you’re not doing now and implement it and learn as you go.

Each point has some good advice bundled with it so it’s worth a visit: