Importance of Content Curation Today we talk about the importance of content curation. Let’s jump right in and talk about why curation is important. When I think about why it’s an important inbound strategy one of the first things that comes to mind is… Information Growth One of the main reasons why curation is needed is information is growing at a rapid pace. From the amount of TV channels, streaming options, social networks, to all the other stuff vying for your target markets attention. There is a big need and want by your target market to see through the trees. To in it’s essence get to the good stuff. That’s really what content curation is all about. Your Target Market Wants Clarity The people your looking to reach want clarity. They want things to be clear and they want just the answers. It does this because you as a curator are weeding through all the noise and finding the stuff that is relevant. In addition, typically in curation your addition some form of commentary. This is where the trust comes into play and also illustrates the importance of content curation. Your Target Market will Trust You (with consistent clarity) The niche that your going after is looking for information, or insight, and in some cases to even have a good laugh or a good time. If they consistently get this from your platform then your on the first step of building a relationship. On the more consumer/fun side typically your looking to entertain people. On the B2B side your role as a curator should be to curate stuff that can solve problems or answer questions they have in their business. Curation Distills Information This bringing the good points up front allows your audience to test a piece of content knowing that you’ve captured important aspects, if they like that they can dive further. In some ways every point here plays a role in distilling information and clearly outlines the importance of content curation. Curation Builds Authority People do look towards an authority. They look for who they can trust. This isn’t new to digital media this has been around for centuries. We’ve always looked to who knows the most about a subject for advice. Curation is one of those indicators that tells us. I use the analogy that people really are looking for water. But ultimately they don’t want to drink out of a fire-hose — really they want a glass of water. If you can be there providing that glass of water on a consistent basis you’ll begin to garner their trust.