The 3 S’s of Content Curation The 3 S’s covered in this post make tons of sense. It’s Seek, Sense, and Share. Seeking is what we consider creating various listening posts. Sense is understanding what makes a good curated piece of content. and Sharing is pretty obvious but we have a little spin on it. We believe you should own the platform because this allows you to further control the click. Ultimately this allows you to monetize your curating efforts. When thinking about the content involved in your content strategy, there are two possible routes to take – creation and curation. Creation is, of course, the act of generating your own content. Curation, on the other hand, is the act of ‘collecting’, or ‘collating’ content your audience will find useful. You can see this story on bizcommunity.com. Let’s dive in a little bit more on these 3S’s (with our own take). Seek To find, to explore (I guess kind of like Dora). As a curator you are always on the search for good content. This is something we cover in huge detail in our Curation Mastery Training. We call this creating a listening platform. This is a series of tools and processes that allow you to easily find content on a whim. This is content that’s within your niche and outside of your niche. Having an effective way to find content to curate allows you will actually put into action content curation. While this first step is often a concern people have when they first start what they end up finding is there is more than enough content to curate. The problem is usually finding something that is a must read for your audience (this is also something we cover in detail in the training). Sense Knowing when something is worth sharing. This is a skill that gets better the more you curate. The only way to get a good sense of what your audience would like is to start curating seriously. That means doing it every single day. Here’s a general rule of thumb: curation shouldn’t take you much more than 30 minutes a day. If at first it does don’t worry too much but after a few weeks it takes more you want to start to look at your process. Share A critical part of driving traffic for your curations. This is also why we built in social sharing features right into Curation Traffic. It’s not enough to just publish a post you have to let the world know. Here’s a pro tip that works for us. When you first create your curation you want to create 3 immediate share opportunities. First, share right away on any social networks you are active. Next, schedule another share with a new headline in a different timezone. Finally, retain both of these shares in a running document you can easily upload to a scheduling service such as Hootsuite or another Twitter tool. For instance, this post here will be shared immediately. We’ll also create a new headline such as Seek, Sense, Share with Content Curation and schedule this to go out 2AM our time. This will hit other places around the world. We’ll then take both of these updates and put them in our running list of updates that get’s scheduled every month. This works because we’ve written this post in an evergreen way so even if we share it in 12 months it will still be relevant. All of this was done within our Curation Traffic Plugin.