Tag Archives: curation work

Getting Started with Content Curation

In this episode we’ll talk about getting started with content curation. Specifically, let’s say you’re just getting started and you really want to have success right away with content curation be it if you’re just getting started with content marketing, or you’re a seasoned content marketer. I’ll share with you some tips right now so that you can have the most success if you’re just getting started with content curation.

Setting Your Goals

So, let’s start with the first thing. In any form of digital marketing or any marketing whatsoever, you should start with your goals. With curation there’s a couple goals that you can really realize, I should say, and that’s probably not the way to say that, but you should be able to realize with curation. The first one is authority. If you get known as finding good stuff on a consistent basis and helping your target market gain clarity or your niche gain clarity, you will build authority. Authority is one of those things that’s built over time and it’s trust.

Authority is Built Overtime and Content Curation Builds Authority

Really, that’s what it is. Authority is I trust you to have some kind of knowledge in a market; that I look to you as a leader. So, curation works really good for that because as you hone your ability to curate and as other people realize that in your market they will trust you. In a way, and this is what you really hope for, you want them to rely upon your curated content, rely upon your ability to find stuff that they need to know about. 

If you look at the example of, and this is the drudge report, I use this example every now and then, really that the drudge report has the ability to set the story, be it culturally or politically, on any given day. That’s a lot of power and just simply by creating the top story can create what people talk about, what news organizations talk about and what, really, sometimes the internet talks about. That authority is something that you want to think about for your market or for your niche.

Curation Captures Traffic You Wouldn’t Ordinarily Have

The other thing that curation does I should say, is it allows you to get traffic that you wouldn’t ordinarily have. A way to think about this is we’re typically told to go out there and curate and in curation we’re gonna build authority because we’re gonna be sharing stuff on Twitter or Facebook or Linkedin or wherever else. Through doing that we’re gonna get authority, but we’re sending traffic to someone else. With curation specifically in the type of curation that we talk a lot about on this show where you curate stuff on a platform that you own, that you can monetize right away; that garners traffic.

Now, I’m not saying you should do this every single time, but that’s another benefit of getting started with content curation. Oftentimes, we see this a lot, a lot of people have a following in social media, but when they put curation on top of that, specifically in a platform that they own, they get the opportunity to monetize right away so their permission channels, their email lists, their social following goes up.

Getting Started With Content Curation Also Creates Awareness

Also, and this happens a lot, if you have a product or an idea or something else that really just needs awareness, people just need to be aware of it; when you curate stuff that can create awareness. I’ll give you a good example just from –I could probably give examples that I don’t have permission of from people that have bought curation traffic, but from our own stuff we curate a lot of stuff around content marketing because people that are interested in content marketing would be interested in curation because curation is a form of content marketing. So, we don’t just curate stuff on curation, we curate stuff on content marketing.

That does really well for us because what happens is that people are interested in that topic and then, that gains awareness for our curation platform. So, that’s an example of the same thing you could do in your market. It’s about traffic. The traffic that we generate not only grows our permission channels, but it actually grows our awareness and our sales cycle, and this is something you would know for your own business or your awareness cycle, is typically anywhere from 10-30 days of someone being aware of our platform that would be interested in it for purchase. So, that’s an example of using kind of the awareness traffic strategy in curation.

What Types of Content Will Your Target Market Care About?

The next thing is think about what type of things does your target market care about? What type of things are they interested in? When you’re getting started with curation it’s no good to curate stuff that no one cares about. So, really dive deep and think what challenges, what interests does my target market, does the niche that I want to garner traffic and awareness and attention from; what do they care about?

You can usually find this because there are usually people that are leaders already, thought leaders in your market. There is already specific, maybe, periodicals that discuss this stuff. So you can find this information already. This will help you really get started on the right foot because when you’re finding the stuff that people have already said, ‘Hey, that’s popular. I’m interested in this.’ Then, you at least know the type of stuff that you need to start curating about.

Is Curation a Long Term Strategy?

The next thing is realize, in some ways, curation is a long term strategy. Now, this will depend on each individual. I’ve experienced people that have put curation on top of what they’re already doing and it instantly has paid off. I remember one person recently emailed us and said, ‘Look, I just got your product and it already has created a hundred visits a day.’

So, it depends on where you’re at in your marketing, but that is something that pays off. Some people, if they have the platform already; they have an existing blog and website and following it pays off right away. But, it pays off more and more the longer you do it because the longer you do it the more trust and authority you build, the more that people will come back and keep coming back.

A lot of times what we suggest is that when you curate stuff you want to build in a way for people to subscribe to those curations. So we do something on a lot of our curated platforms where we connect our RSS feed of our curations to our email service and then every fourth or eighth curation that we do, an automatic email goes out. I was amazed one day.

I looked at the open rates and that. Some of our lists have an open rate of 50-60% on those emails and then, every now and then, we get to communicate with them via broadcast or a special offer we send out. That’s a great way and it’s grown over time. At first, that list didn’t open as much, but I noticed it grew over time and that’s because we consistently curate good stuff. We consistently are building authority.

It Also Helps in Permission Marketing

That’s another reason why when we send out, and this is the full circle of the strategy, when we notice that, we then every now and then would send out a broadcast email to that list and the open rates were the same because they were used to getting this value from our emails. I kind of deviate a little bit about it being a long-term strategy, but it’s something that I tell people all the time, with curation, that it’s a great strategy if you have an existing base, but it’s even better the more you do it.

So, if you’re just getting started this is a strategy that pays off the longer you do it. If you’ve already got a base, if you’re kind of this seasoned content marketer; yes, you can get results right away. But, the longer you do it the more it pays off as well.

The final thing is figure out… this is kind of an advanced strategy when you’re getting started with curation and sometimes you learn it more when you do it. But figure out when you’re going to curate and how much you’re going to curate.

 

Here’s some questions to ask:

  • What I mean by that is, are you gonna do all your curations first thing in the morning and is it gonna be content from the last couple days or the last day?
  • Or are you going to curate throughout the day and are you going to then, release it throughout the day? How much are you going to do?
  • If you can find five posts, are you gonna curate five?
  • Or are you only gonna curate twice a day?

Really think about that type of stuff and a lot of this happens as you do it, but you should start with some kind of plan.

How Many Times a Day Should You Curate?

For instance, I would suggest most people in most markets what you do is you start curating four times a day. Maybe not four individual times a day, but what I mean is four specific pieces of content a day, because that should take you anywhere from, if you’re using a tool or curation platform that allows this to be quick it should take you under 10 minutes, especially as you get going. Maybe at first it might take 15-20 minutes to consume all the content, to get the good points and to curate it.

But, as it’s all said and done, after some experience; you can do this within less than 10 minutes a day with four curations. I would suggest four because that gives you kind of enough where there’s four individual pieces on a daily basis that, if someone is following you, that’s enough for someone to consume.

If you do one or two I don’t think you’re covering a large enough target or a large enough surface for your target market or your niche that you might capture them. What I mean by that is if you curate two things there’s not that good of a chance that everybody that follows you or stumbles across your curated site or your curations is gonna find something they’re interested in. But, the more that you curate the more opportunity that someone is following you or stumbles across you will find something they’re interested in.

So, four is the minimum and I’d say four to eight is really where the happy medium is. If you’ve got a market that really likes to consume content, you can do as much as 10-15 a day. You just have to be set up for that. So, that’s some other things to think about.

Here’s Another Important Thing– Keeping a Consistent Schedule

The one thing I will mention, when you’re getting started with curation a lot of it is keeping to a consistent schedule. I mean that’s really the backbone of any marketing strategy, especially an inbound marketing strategy. But, if you can keep to a schedule that’s gonna pay off for your time and time again. So when you’re thinking about employing a content curation strategy think how can I keep this schedule? How can I create a schedule that will garner attention for my target market, for my niche and how do I fit that into my day or into my week? How do I ensure that my team can employ that strategy?

Those are some tips on getting started with content curation and that’s all for this episode. I’ll see you in the next episode.

best practices for content curation

Best Practices for Content Curation

Today we cover some of the best practices for content curation. If your new to curation you’ll want to check out a few of our recent episodes or visit the curation resources section of our site. You can listen and download above or watch the video down below. Also subscribe to our podcast in Itunes.

Best Practices in Content Curation:

  • Own the platform
  • Always attribute your source
  • Add great insight or commentary
  • Keep a schedule
  • Find awesome sources
  • Consistently surprise your audience

Here’s a brief overview of each one of these but we go into greater detail in today’s show.

Own the Platform

Why this is a best practice for content curation is without own the platform you are not able to monetize right away. Also as time goes on when you own the platform you get the benefit of all the curated content.

This builds not only your authority but also your digital footprint. This helps with allowing you or your company send the right signals to the search engines. We cover this in a little bit more detail in the post linked above but also in today’s show.

Attribute Your Source

This is not only a best practice in content curation but in life as well. Have you ever come across someone who you know consistently is taking ideas or concepts from someone else, but they never credit that other source? If you have then I bet in your eyes they lost some credibility  This works the same way when you curate content.

The general rule is be very liberal in your sourcing and make it plain as day without hiding links, sources, and attribution. in some ways this is one of the most important best practices in content curation.

Add Great Commentary

This is where curation shines, without great commentary in some ways you just adding to the noise. I will add one caveat to that though. Sometimes just the sheer act of your curating something is value enough. The best well known example of this is the DrudgeReport.com. Very seldom is there any commentary other than a link but the act of the site highlight that particular story is the value in the curation itself.

Generally though it’s better to add your own thoughts and ideas or at a bare minimum why you chose to curate that piece of content.

Keep to a Curation Schedule

This is a best practice for any marketing or inbound strategy but is a must for content curation. The main reason why is trust and authority is built overtime. The more that you become reliable and are seen as someone who is consistently creating value the more trust and authority you will build with your target market or niche. So keep to a schedule when you curate.

Find Awesome Sources

This one is huge. If you want to be a star curator and really make curation work for you follow one simple rule. Don’t curate content, stories, videos, etc. that everybody else in your market shares. This might be something that’s hard at first but the more you get away from those stories the more valuable your curation becomes. We talk about this a little bit more in the episode.

Surprise People or Your Audience

This is another big one. People like surprises (that’s also why the previous point we talked about is important).

How do  you surprise people with content curation? One simple way is to curate content they would never come across but they would find tremendous value. Usually this means your stepping outside of your core market and looking at other verticals or niches to find good ideas. Then you take those good ideas and you relate them to your market or your niche.

Best Practices for Content Curation Wrap Up

That’s about all for this episode, sure there might be a few more best practices and the best way to get those is to subscribe to our podcast in Itunes or you can subscribe to your RSS feed. You can also follow us on YouTube.

How Does Content Curation Work?

In this episode we talk about how does content curation work? Exactly what is the process that you follow to curate content?

In some ways we all curate given how we share things with social media, share things with our friends, co-workers, and family via email. But today we talk more about employing content curation as an inbound strategy.

There really are 5 core steps to how curation works:

  1. Decide what you want to be known for.
  2. Find your sources
  3. Curate and add commentary
  4. Publish your curated piece of content
  5. Promote

Let’s break down each one of those with a little bit more detail.

Here’s the Details on How Content Curation Works

The first step is decide what you (or your company) should be known for. What type of concepts, ideas, thoughts, and content do you want associated with? What type of things would you target market care about?

This is probably one of the most important steps because when you define what you want to be known for you set the right foundation for curation success.

Finding Sources

We’ve said this before and we will probably say it again. Your sources are gold. You want to be able to consistently find sources that your target market and the people that follow you will appreciate. That means you don’t curate content that everybody else is sharing or curating. We talk a little bit about this in the Horizontal Content Curation
.

We suggest you also set up a listening platform, like the one we describe in Using RSS Feeds with Content Curation.

Curate and Add Commentary

Once you’ve identified  your sources your next step is to find great stuff to share. That’s when you really want to curate and add your own thoughts.

There’s 2 ways of thinking on this. First, you can expand on the original idea or ideas from your curated piece of content. The other option is to back up your reason or share you reason for curating this particular piece of content. You might even use both of these strategies on one curation but generally your doing one or the other.

Publish Your Curated Content

This part is important and we talk a little bit about it in the episode. The main point I would bring up here is it’s important that you own the platform. Without owning the platform the the question of “How Does Content Curation Work” breaks down a bit.

That’s because curation in my mind only works when you can monetize right away. Sure there’s an aspect of building authority and trust but ultimately I like strategies (and marketing) where I can monetize the traffic and attention immediately. The post I reference above has more information on this concept.

Promote

It’s not just enough to find, curate, and publish. Your next step is to consistently promote your curated site and your curations. This is really where the traffic opportunity comes into play. First there is the immediate benefit of sharing your curations but if you take a long term approach something else happens as well.

People will start to follow your curated site and content. That’s where the authority and trust comes into play. But if you don’t promote on a ongoing basis then the strategy of curation really will never pay off. Ultimately you have to get people to see your stuff so you can gain awareness, grow your permission channels or create sales.

Ultimately following these steps is how content curation works. That’s all for a recap but we cover all these topics in much more detail in today’s episode.

How to Use Curation in Your Marketing

In today’s show we’ll talk about how to use content curation. How do you take the strategy of content curation and employ it into your own marketing.

So I’ve got this question recently from someone that was considering buying curation traffic. And they asked I think content curation is a strategy I should look at but how do I employ it? I mean what is the best way to actually use content curation? And I would say and then here is how I kind of answered the question but I’m going to expand on it a little bit.

Setting Goals

The first thing is you have to really set your goals. You have to think about how am I going to use content curation. Am I going to use it to get traffic and obviously that’s a lot of the goals of online marketing or digital marketing is to get traffic so people can see your offers, can join your permission channels. You can market to them. They can get to know you and ultimately you can form some type of business relationship or they can spread your idea. Right? So that’s kind of the gist of online marketing, having an offer and getting people to see that offer.

Curation works really good for that because one of the things that if you’re already doing content that curation allows you to do is it allows you to up your content game in really kind of a low-impact way; meaning that content curation in its kind of rawest form, especially the type of curation that we talk a lot about, short-form curation, can be easily done. So if you’re not doing it now on a consistent basis when you add to that, typically it means you can get more traffic. It’s traffic you wouldn’t ordinarily have.

Just Getting Started?

Now if you’re just getting started it’s another great strategy as well because it allows you to kind of test the water so to stay on whether or not you can employ this strategy of content marketing and curation will kind of give you feedback, real-world feedback, which I think is one of the things – this is another tangent but the question I get asked often is in digital marketing is where do I start or how should I start? And I always say the world belongs to those who ship.

So whenever you can ship an idea, a concept, an idea, your product, whatever it is out there, you’re going to get feedback from reality and I think that’s important. It’s drastically important in today’s day and age that you get feedback from reality and now more than ever you can do that and especially with content curation.

With content curation if you haven’t done any content marketing at all you can do content curation rather quickly and you can see if you can either garner an audience or if people really even care. So that’s another aspect that I would look at. Another way that you can employ content curation.

Curation Is a Great Authority Builder

Another important aspect of content curation is it does help you build authority. And it does this because we do business with people that we trust that we know and the more that you can be seen as someone who can wade through all the stuff that’s out there, all the information that’s out there and provide your audience or your target market with stuff they care about.

Or at least things that they find entertaining and engaging and that capture their attention, the more authority you can build within that market or in that niche or your niche or your market. So that’s another important aspect.

A Hidden Benefit of Curating

There’s another hidden benefit of content curation too that is, I see sometimes talked about, is something I learned first hand. I was doing a podcast called Defining New Media, and it was really 15 minutes a day and I was covering the stories that I saw every single day around new media, digital media, social media. But I noticed something after a couple months.

I noticed that when I was meeting with clients, when I was meeting with other people, when I was just talking in general. My knowledge, my sphere of understanding, my knowing what’s going on, knowing what’s coming down the road, my ability to make connections was increased because I was consistently curating content and I was consistently talking about it.

Content curation does this for everybody that I’ve seen employ it. When they do it on a consistent basis, they become more in tune with their market. They start to see trends, and in a lot of ways they start to become more of an expert, if they are not an expert, they become an expert in some ways. If they are an expert, you become more of an expert and you become more finely tuned to the nuances within your market. So that’s another really important aspect.

And let me check here just to make sure I didn’t miss anything. Learn your market, build authority, capture traffic to create leads. That’s another aspect that we don’t talk enough about in content curation. If you are doing any type of content marketing, you are doing any type of digital marketing, of course you are looking for leads.

You Learn Curation First Hand

One of the things with curation that really, and this is something we learned first-hand as well, curation, and you have to imagine your typical blog post. Your typical piece of content if you are doing content marketing is anywhere from 500-1000 words if not more. And your conversion opportunity exists within the sidebar, other aspects of your blog.

But in curation, especially short-form curation, your content to call-to-action ratio is sometimes a one on one basis. What I mean by that is if you imagine a piece of short-form curation. Let’s say it’s only this big, I don’t know if that’s the right way to do this. It’s this big, your call to action is about the same weight on that page, it’s about the same size. And we have found and we have studies, we have actual data that backs this up that in a lot of ways curation actually converts better than unique content.

Unique Content vs Curated Content

 

Now there’s one big difference here, unique content gives you the better ability, greater ability to persuade because it’s your own idea, it’s your voice, it’s your passion, it’s really kind of your key idea that’s driving that piece of content.

With curation, you are still ultimately pulling from someone else’s concept, someone else’s ideas, someone else’s insight. But the opportunity for conversion, sometimes goes up with content curation.So, it’s kind of a weird thing we discovered as we started going out there and curating, and we started looking at the numbers and we said, well that’s interesting in that our curated content sometimes in some forms converts a lot better than some of our unique content.

Now they are two different traffic sources sometimes, but often times they are the same traffic source. So it’s something to consider, it’s another advance topic around curation, but it’s something we found first-hand. So that’s another important aspect that a lot of times curation can help you increase your conversion, and it depends on some of your offers, and it depends on what you are curating.

So to wrap up, the best ways to use content curation is to build authority, to gain traffic to increase the opportunity for you to actually get prospects, get leads, get people to see your offers. The other aspect that it really helps you to understand a market, it really does. If you curate on a consistent basis, whatever market or niche you are in, you’re going to become more of an expert in that market.

So that’s all for today’s show. You can definitely subscribe, if you are here on YouTube definitely subscribe in YouTube or in iTunes, you’ll find us on iTunes as well.