Tag Archives: Curation

3 Tips to Boost Your Content Curation and Content Marketing

Okay… this graphic and story here really does hit home. The main point here is that content curation is some ways helps all other aspects of content creation. We see this firsthand especially with someone just getting started with content marketing.

Usually they start slow with curation but once they get the hang of it they then start to see opportunities to create content.

All this is backed up by…

Creating original content is resource intensive and while some companies that have all the copywriting resources they need (that’s an exception not the rule) it makes sense to curate content in addition to publishing original articles and media. Curation is the cornerstone of being useful on the social web by finding, filtering and adding insight to content online and sharing with social networks. Qualitative curation over time helps associate the topics being curated with the company or person doing the curating.

The article also dives in a little bit more on what, where, and how with your curating.

1. Sources of News to Curate

2. Types of Content to Curate

3. Where to Publish Curated Content

Here’s our thoughts:

Source of News

Create a series of listening platforms. This is easy to do with very minimal effort. You could create a series of RSS feeds. You could create a series of social media search around keywords in your industry. You could create google alerts and curate content as it’s emailed to you. You could check out our Ultimate List of Trending and Real Time Websites. The possibilities are really endless.

Types of Content to Curate

Everything. Seriously try it all and see how it works in your market. Curate videos from YouTube, Vimeo, other video sites. Curate infographics, simple graphics, and unique graphics. Curate gifs (and try GFYs). Curate long form content. Curate short form content. Curate a story or event. Curate the latest ground breaking concepts in  your market. When it comes to curation you need to try just about everything. See what works. See what generates clicks, views, and conversions.

Where to Publish Curated Content

One unbreakable rule here. You must own the platform. After that then  you want to publish curated content to as many sources as you possibly can. Twitter, Facebook, LinkedIn, Google+, Tumbrl, Pinterest, and any other network where you can expand your reach.

This article is a good primer on curation, especially if your new to the term or the concept, check it out…

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Content Curation Drives Lead Generation

One of our posts on SEO and Curation was mentioned by the AtomicReach blog. What I really like about this story is it provides a good rundown of how curation really does drive lead generation. This is something we’ve experienced and something we cover quite a bit in our training. If your looking at curation as a lead generation tool then the post that follows is well worth the read…

Content curation is one of the driving factors for generating leads in content marketing. More and more brands are choosing to pursue content marketing for that very reason. A recent study by BtoB Magazine concludes that 28% of content marketers focus on content marketing simply to boost lead generation.

This is conceivable as content marketing drives three times the sales of digital advertising (Nielson). Leads generated from marketing spend passes leads in paid search after nineteen months (Heidi Cohen) Furthermore, “content marketing leads generated per $1,000 of marketing spend is three times greater after three years (or thirty-six months),” writes Cohen.

I’d pile on a little bit more. Curation not only drives lead generation but it’s also one of the most time effective strategies you can put into action. With curation your post subject, concept, and conclusion is already selected for you. Your job is to then add your own commentary and thoughts to the mix. It’s that simple.

Lead generation often comes down to how much traffic you can drive to an offer. Curation allows you to create much more content (which ulitmately drives traffic) and allows more people to see your offers. This is one of the reasons why I like curation so much.

Content aggregation vs content curation: How to compare?

One of the biggest questions we get is the difference between aggregation and content curation. A recent post from smartmediatips talks about the difference between content aggregation vs curation. While it’s important to understand the difference there’s a much more powerful idea to point out.

What if you could combine the two–both curation and aggregation? A really good example of this type of combination is TechMeme. If you’ve ever visited the site you see right away that they’ve curated the tops stories. Then below the main story they’ve highlighted there is an aggregation of the same topic or news. Very powerful stuff and something I think is worth striving for.

There are a lot of differences between Content Curation and Content Aggregation. Content curation is the new trend nowadays but it should be done correctly and properly in order to deliver real advantages, brand awareness and thought leadership.

Let’s have a look to the main differences to understand when content curation begins to be the right tactic as opposed to content aggregation that is taking place from ages.

This post was easily curated with the Curation Traffic Plugin.

Don’t Forget The Awesome: Curation within Creating Content

There’s so much great about the post we highlight today but let’s start here:

Many create or curate content–but don’t understand the value in developing a strategy that accounts for both. Without creation, there would be no curation.

Before I got serious about using curaiton as a strategy I had been writing (blogging) for a few years. This content I created is the foundation for much of traffic we currently receive. Now when I added curation to the mix our traffic more than tripled.

Another thing happened, my writing and insight became much more precise. I was able to connect the dots on topics quicker than I ever had before. We talk about this side benefit often– curation makes you a much better content producer.

That’s why if you haven’t figured out how to get blogging to work for you start with curation. That’s exactly what we suggest in our Curation Mastery Training and also why the Curation Traffic Plugin has been developed to easily curate and support commentary.

The best curation (and the one that converts really well) is curated content that not only distills content down to it’s raw form but also adds something to it.

Sure you can do lightweight curation (we do that on quite a few sites like on the Best of the Web) but overall curation with context (commentary) typically wins out every single time. The FastCoCreate article also speaks to this:

Instead of just aggregating content, curation requires adding context. Why is this content relevant or interesting to your consumers? How can you tie it back to your brand? It’s not just about tying content back through products, but about incorporating your brand voice to setup the content.

As digital continues to evolve so will the way brands need to approach content marketing. But no matter which new platforms or tools are developed, the importance of creating and curating stock and flow–content that’s both engaging and relevant–still stands.

Spot on advice here and if you have a few minutes dive into the article below:

Image courtesy of fastcocreate.com

Oliver Starr on Content Marketing with Content Curation

There’s a good but short interview from Oliver Starr of Pearltrees on Search Engine Journal:

There’s no doubt that content creation and content marketing will play an integral role in the marketing strategies of most brands in 2014, but what you probably didn’t know is that content curation can be an equally successful venture. If you’re struggling with creating original, unique, or shareable content, then content curation can be a perfect alternative. With these great tips from Oliver Starr, Chief Evangelist for Pearltrees and one of the earliest contributors to Techcrunch, you’ll be well on your way to becoming a content-curating master.

He mentions something that really defines the core of an effective curation strategy:

A great curated collection is not one that has everything, but one that has been honed to a fine edge.

Essentially a good curation isn’t a collection of everything you can find– it’s a collection of the best things you can find… click below to read more.

Photo Credit: Thanya Starr

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Business to Business (B2B) Content Curation Q&A

Alright, in this show, we’ll talk about b2b content curation, that’s business to business content curation.

We’ll cover some guidelines, some tips that we can take away when we want to employ business to business content curation in your content strategy.

Here’s a few of the main topics we dive into:

  • Is curation effective in a B2B enviroment?
  • How does curation fit in B2B Content Marketing Mix?
  • Why can B2B curation effective?
  • When might B2B not be effective?
  • The different verticals and audiences you can reach
  • Creating a B2B content curation strategy

Our Unique Perspective on B2B Content Curation

So b2b content curation, we kind of have a unique perspective on this and there’s two reasons for this. First up, we created Curation Traffic and I’d say about 50% of the people that purchase that employ it in a b2b manner meaning they’re in a b2b spac or the business to business space and they’re using content curation. So we get to see how curation is employed from both the outside and inside so to say.

The other aspect is we have our own consulting service here at You Brand, Inc., we’re a business development virtual CMO and a lot of the marketing we put into place is content marketing, digital marketing. One of those strategies typically is curation so we get to put that into practice to cross b2b and b2c clients (business to consumer). So we kind of get to see it in different verticals as well and actually go through the full process. It gives us a unique perspective on both how it is implemented from a tool perspective but how is it implemented in different verticals.

Is Curation Effective in a B2B Environment?

The first question people often ask is, ‘Is curation effective in a b2b environment?’ And I will say it is effective, it’s highly effective in a b2b environment with — not a disclaimer but one way to look at it and the way to look at this is content marketing in general too. Typically in content marketing curation, you kind of have two audiences. You have the audience that is your target market, the audience that is part of the purchase cycle, that is part of that pathway to purchase, right? You have that audience that you want to reach and that you want to influence and that you want aware of your product, your service, your brand.

So you have that audience that you can capture with curation and then you have the other audience that in no rhyme or reason for whatever reason, they follow the topic matter that you cover but they would never play a role in that sales funnel. They’re still important because they’re interested in your topic and in a lot of ways, they’re just as important as this other audience because what they do is they build the authority triggers, the authority indicators that build trust for this other audience.

What I mean by that, a lot of times, and we see this firsthand in a lot of the stuff we roll out, is that those two audiences, you need both of them because this audience that just spreads the message, that builds your trusted authority, that gives you the numbers, that gives you the — and it could be as simple as the sharing numbers that when someone from this funnel that is really your target market visits, they’re like oh okay, people pay attention to this. I can trust these people, I want to dive in deeper because they know what they’re talking about.

Without this other audience here, a lot of times it’s even tough to reach this audience so that’s something to keep in mind. And that’s kind of where it fits in, where we typically see it fit in.

How Does Curation Fit In the Content Marketing MIx?

The other aspect — and that’s kind of where I’ll lead to is where does it fit in? How does curation fit in, is it a front-facing strategy? Is it a strategy that you can lead with or is it just an add-on strategy? And this will depend on your commitment level, this will depend on how your team or you have organized your business.Generally, it can be both. Meaning that you could — let’s say you don’t have time for content marketing but you like the low end aspect of content curation meaning you have 15 to 20 minutes a day or you can task it to someone for 15 to 20 minutes a day to curate great stuff. That’s a great strategy, it allows you to participate in digital marketing, it allows you to participate out in the social web, it’s a great strategy.

So that’s a great way to do it and it’s going to stand alone itself and it’s just enough to get you by or sometimes it is a driver of leads.

Another way that we see a lot is you kind of have a digital strategy and it’s an add-on strategy. Meaning that, and we employ this a lot, is that we have a main site where we release blog posts, we release content and then we have an add-on site we curate daily and it goes to the same funnel. But the content we can do on the curated site is usually five to six times more than we can do on a unique site, just given time. So that’s how it sometimes fits in, is it’s an add-on strategy to your existing strategies, that’s a great way to do it. So that’s kind of how it fits in.

Why Can it Be Effective?

Why can it be effective? Another — and this is a question we get often, is okay, why is curation an effective strategy we should look at in the b2b environment? A lot of it comes down to, you want to be the solution for your market. You want to provide the answers for your market in an ongoing basis, it’s one of the best ways to get trust.

A way I like to explain this is imagine someone is considering your service and they’re bouncing around your website, that’s what typically, they do, right? They’ve been to your about page, they’re going around seeing what are these people about? What are they — can I trust them? What type of things can I learn about them? And then they see a living, breathing, curated site of great commentary, great content that they wouldn’t have thought of. That just adds more authority to what you do.

And it’s such a low impact thing comparatively to like a blog post or a piece of content or a whitepaper. That does take quite a bit of effort where, and I’ll say this again, content curation can be done in as little as 15 to 20 minutes a day really good and it adds so much to the authority and the branding aspect of what you do.

When Might it Not Be Effective?

The next thing is when might it not be effective? And this is kind of more of a general thing but a lot of times there has to be a pull back of understanding how you can reach your target market. A good example I can give is there’s some markets where the decision makers, where the people that can sign the check, the people that you need to influence, there is no way you’re going to reach them through digital means highly effective. It might be a direct sales relationship, it might be conferences are most effective.

Where content curation can play a role there but its role is really limited and its role is really the gut check and what I mean by that, a lot of markets, what you’ll find is you’ll go out there and to reach the target market you need to reach, they’re going to go Google you, they’re going to visit your website, does this say okay, can I trust this company? And that’s about as far as it’s going to go. Or, they’re going to task someone to do it, right? And they’re just looking for are they a real business, what are they about?

Having a curated site plays into that but it’s such a small amount of activity that you should be focused on but it shouldn’t be the main driver of what you’re doing. Hopefully that makes sense and a lot of times, this is what we find in our consulting, is that — I call it the kind of shiny object syndrome, is that people come to us with the shiny object of maybe social media or a new website or something and they think that’s kind of what we do. Which, we do some of that stuff but when we get to talking and we talk about their business and reaching their target market and decision makers, what it comes down to is you need to develop a process to reach them and then build your digital assets on authority.

Meaning, when you’ve reached them out in the real world in the phone, on conferences, through sales calls, through whatever medium, direct mail, when they loop back around and use the digital space to verify who you are, all that looks good and it reduces friction in the sales process.

So that’s a lot of times what you want to do and curation helps with that because it creates this living, breathing aspect of what you do. It’s fresh and it really does and it’s low impact comparatively to spending a lot of time and effort doing content when really, that’s not going to be a main driver of you actually going out there and capturing more business. So hopefully that makes sense.

Other things to watch out for and to think about is that a lot of the topics we cover on this show transfer over to the b2b space. Actually most of them probably are more on the b2b space than b2c because they’re good marketing practices. So, following good marketing practices meaning tracking your results, tracking the time it takes you, tracking the traffic you generate and everything else helps you make the business decision on whether or not curation is highly effective.

But I will preface that with kind of what we talked about before because a lot of times, in a lot of markets you have two audiences. You have the audience that spreads your message that would never have — I won’t say a prayer, but in some ways would never buy your product or service but they spread your message. And then you have the other audience that you really want to reach that is really small, typically a subset, but they have to see these indicators in order to — or they don’t have to. It helps to see these indicators to trust you.

So if you can build both of that, you really have a good lead funnel or you’ve built up a really good trust belt, a belt of trust that when people see, they’re like okay, it’s like the belts you see in wrestling. You know the guy won the title, or in boxing, you know the guy won the title when he has the belt across his chest, you know who won the title, right? It’s the same kind of way with content marketing. When you see these indicators, you know that hey, that’s someone I should watch out for. It gives you a good visual so that’s another aspect too.

Create a Strategy that Fits You and Your Market

So in closing, I unequivocally say any space can employ curation in a b2b environment. It’s understanding exactly the amount that you have to actually employ to make it happen, how often you should do it, where it fits into your sales funnel, where it fits into your trust funnel. So it’s kind of those nuanced aspects of it to say how much time and effort should I spend? And that’s market specific, that’s niche specific. A lot of times it’s organizational-specific too, it’s like, what’s the makeup of your team? How much time do you have?

Do you have someone that’s really passionate about it? If you have someone really passionate about it and you’re in a b2b space where you sell screws to this market but you’ve got someone that’s the best person at finding the tensile strength of screws and curating stuff around this stuff and they love it and they’re doing it anyway and you just need to build a process to get that out there because it spreads that brand and your message that much better, take advantage of that.

So a lot of times, it’s the makeup of your organization or your team and how you built your systems that really make a difference in how it fits in. So hopefully that provides some guidance and a lot of what we do is we help design that system for an organization, is, hey, we’ve got someone really good that really understands this, we just need to kind of show them the system to kind of capture the stuff and then let’s build the system to put it out to the world so we can capture that traffic so that we can capture those leads and so that we can build those two different buckets of audiences. So that’s kind of at a high level how it works.

If you don’t know how to get in touch with us, if you’re on our website, definitely you can contact us there, you can subscribe to us in iTunes or subscribe to the show in iTunes. Or if you’re on YouTube, definitely subscribe on YouTube as well. I’ll see you in the next show.

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5 Highly Effective Tips for Curation Success

Today we’ll talk about the steps for curating success and this really comes from our own experience from content curation but also helping other people, our clients and other people, have tremendous success with content curation. So that’s what we’ll talk about today.

Before we jump in, here’s the recording of our latest webinar, How to Drive Traffic and have success with Content Curation.

So let’s say you want to employ content curation, you want to have tremendous success about it. So I’m going to share with you today some of the tips, some of the advice that we’ve learned firsthand and some of the things we employee in our own content curation. And to give you a little back story, we’ve been curating for probably four or five years and I think everybody curates probably even beyond that.

But we’ve been using a strategy, a really focused strategy to really monetize and to drive leads, prospect and traffic for four to five years. Every one of our clients has a curation strategy that we employ as well because it’s a really good strategy, it’s a great strategy to get awareness and get traffic.

1. Systematize

So the first thing I will mention, and I’ve got some notes here so I hope you don’t mind me looking at notes, is number one, systemize. It’s a tough thing for me to do, I’ve resisted systems for far too long where I wish I would have had systems a long time ago. The more you can systemize your business, the more you can outsource your business, the more you can outsource activities that are bottlenecks in your business.

So find ways to put things into a system and document them and do this with content curation. And when you can do this with content curation, you’ll start to see the bottlenecks and you’ll start to see the opportunity that when it becomes a strategy or if it is a strategy that really works for you. I should say, content curation is a strategy that can work for anybody, I think.

The biggest challenge I see or the biggest thing that makes it not work is people don’t do it consistently. And they don’t do it consistently because it does take a little bit of effort but if you can systemize it, you can then offload some of that to someone that if they take your system, it’s really just you managing that and then you overlooking the results of that or the process of that, that’s why you should systemize it.

So think about, as we talk about these things, about the success of content curation, or the steps, I should say, think about as you go about employing it, how can I put these into systems? How can I put my content discovery in a system that I can transfer to someone else? How can I put my publishing system — a lot of times this is a series of tools, but how can I put this into a system so that I don’t have to necessarily be involved but my brand, my message, my voice is part of that curation, is making it happen?

2. Plan for the Long Term

The next thing is plan for the long term. Huge, huge thing in content curation success is content curation is a great strategy and you can get up and running but it really pays off the longer you do it. The better you become at it, the more you’re seen as a source for great information around a topic or a subject matter, the more that it pays off for you, the more it solidifies your position, the more that people look towards you. But that takes time.

In most marketing, it’s effective when people trust you and basically all marketing is effective when people trust you but trust takes time. That’s one reason why you see a lot of times anywhere if people have to see a marketing message anywhere from 8 to 50 times because they have to be able to rely on you, they have to be able to trust you. So that is built over time.

So one of the best things you can do right now if you want to have success and you’re new to content curation or maybe you’re dabbling in it, is to focus on the long term, saying, I’m going to stick to this for 6 to 8 months longer and I’m going to constantly tweak the strategy until I find what works because it does work. It’s like mobile advertising, it’s like pay-per-click, it all works.

A lot of times though, you have to dive in and you have to make a long term commitment to make it work. That’s kind of the general secret to all content marketing. If you’re committed to it and you have a strong brand and voice and you’re really committed to consistently improving, one of the biggest secrets to the reason why it works is long term and consistency.

3. Set Aside Time To Curate

The next thing is schedule or set aside a time to curate. This will depend on who you are and your schedule and your team. A lot of times people have to set aside time specifically in the calendar to actually do curation. You might have a role or position or your life might be set up where you go through content all through the day and you are able to find stuff all through the day to curate.

Generally, I find it smart to be able to say I’m going to curate, once or twice a day I’m going to sit down at 9:35, spend 10 minutes, go through my listening platforms, find stuff to curate and then I’m going to do it again at maybe 8 o’clock at night because I like to go through the news and kind of debrief my day. Whatever works for you, the important thing is to get on a schedule. This is another secret that a lot of times with content marketing and marketing in general, how you get to long term success is that you get something on a schedule that people can rely upon that builds trust.

It’s the same way with content curation, if you get it on the schedule, you get used to doing it, you get your team used to doing it. It gives you the kind of bedrock, it gives you the foundation to have success.

4. Discover Your Style for Finding Content Sources

The next thing is find your sources or style of finding sources and this kind of dovetails off what we just talked about but this is something you might have to experiment with. What I mean by that, some people enjoy social media, some people enjoy RSS feeds, some people enjoy newsletters, some people enjoy reading magazines. You need to figure out what you enjoy and how that helps you employ content curation.

So if you enjoy social media, you might have to design a series of systems for you to go out there and find content that your market isn’t talking about that you can easily curate. So a lot of this is there is no right or wrong way, I think, to find content, but it has to be effective and I think this is the other thing that I haven’t put in here that should be in here, is measure your results. If you’re spending 30 minutes a day curating content and it’s not driving leads or traffic, is that really worth your effort? So what do you have to change to make it worth your effort, are you doing something wrong?

But without measuring your results, you would never know that. Without measuring the time it takes you to curate stuff, to find the content, to actually digest it, to add commentary, to publish it and to share it, you can’t really measure the amount of traffic and leads that come in if you don’t know the amount of time you’re spending, you’re  just kind of guessing.

You also can’t outsource it because — you can but you don’t have any good idea of how to measure the success. But if you’re tracking the amount of time it takes, how long it should take and then your results of it, it’s easy to outsource that but it’s also easy to do a gut check and say yeah, this is a highly effective strategy, I should continue doing this.

5. Create a System

And the final thing is create a system for easily adding thoughts, expanding or ideas. What I’ve found is a best practice on this that a lot of times, especially if you have a set time where you curate stuff, you’ll find a lot of stuff that is great, a lot of evergreen stuff, for instance. But you really only should curate maybe five to six things a day, right, because that’s kind of what your market will bear, that’s what you should release.

You might find 10 or 15 things in a day that are really good, you’re like, hey, that’s great ideas, I want to expand on that, I want to curate that. Well that’s great to create what I like to call a tickler file or something like that. We have a series of bookmarks that we drop stuff — a good example, we curate stuff on content curation and a lot of times, we find a lot of stuff in a given day and what we’ll do is we’ll put that to our bookmark file and then when there’s maybe a slow day of content curation or we’re just pressed for time and we can’t fully go out there and digest stuff, we select from our preselected stuff that we know is already bookmarked, we’ve already said hey, this is great stuff to curate and it can be fill-in.

So that’s another great process but you want to develop that process for yourself. Maybe you use Evernote, maybe you use some other bookmarking service, maybe you use some other process. But the key thing is develop a process so that you can kind of build up a repository of stuff that gives you something to rely upon. I’ve found that to be huge because we all get busy, we all have days where we don’t feel like actually curating, we don’t feel like doing stuff and just us actually going in there and having stuff to rely upon, to fall back upon, is actually pretty good. I mean, it actually is one of the best strategies out there.

It also gives us the ability where some days when it’s a little light on finding stuff, we like to curate three to four things a day in any given niche or market. We can then usually use the fill-in to get that three or four things to maximize our traffic. So that’s an example of how that works. And that’s really all.

So to recap, we’ll talk about you should systemize your stuff, you should plan for the long term, should set aside a schedule to curate, find your sources and your style for finding sources and then create a system for easily adding thoughts, expanding or ideas for stuff that you can rely on. So that’s really the steps for curating success.

A lot of times, too, we did cover this, it’s about consistency, it’s about doing it on a schedule and it’s about committing to it. A lot of times the biggest mistakes or the biggest challenges why I see people don’t succeed with content marketing is they don’t commit to it. So commit to it and that’s kind of the hidden answer.

Well that’s all on today’s show. If you’re on our website, definitely subscribe on iTunes, if you’re on YouTube you can subscribe on iTunes as well and subscribe on YouTube. I’ll see you on the next show.

Here’s the video:

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How to Pick a Niche for Content Curation

Today we’ll talk about how to select a niche to curate.

Maybe you’re someone who has a product or service or idea and you want to know how to down to a specific niche and actually monetize the strategy.

Another type of person who might ask this question a lot is the someone that wants to start a separate site curating stuff around a specific niche and needs some tips on how to do that.

Hone in Your Target Market

So let’s start by talking about marketing at a high-level view point and why a lot of times the biggest mistake people make when they go out to find their target market is selecting too wide or too big of a target market.

Really the first thing you should do is try to hone that target market to the smallest addressable size you can. Because what that allows you to do is spend your time, your resources, and your focus on being the single best resource for that group of people or for that niche.

For instance, let’s say you want to design a shoe. You really want to figure out what kind of shoe you going to design right but now you want to hone that shoe down to a subset of people first.

Example:

I’m going to design a shoe; it is going to be a sandal with flowers on it.

Then your task is to go find the people that like sandals with flowers on them.

That will help you focus your mind on ideas like, “Maybe I should go to a sea based resort somewhere because that is where people would appreciate that”

And a lot of times what and the basis that I see when I when we do in our consultations in and with our clients is often times their target is much too wide and their messages that they are putting out are too broad focused where what they need to do is hone in their messaging around niches

Now that’s the same way with curation. I saw a site recently that all it reviewed was knobs. Yes knobs. If you have ever seen high-end stereo and audio equipment you will see that there are a lot of knobs to adjust audio settings.

This site reviewed how the actual knob performed and if you have ever touched some of these high-end stereo equipment set-ups you know there is a high class feels, they move in a smooth motion, the whole functionality behind it, the sound they make, if they make any sound.

So all this site did is review knobs. It did not review the overall component itself, it did not review anything else, and it just reviewed how the knob felt, how they turned, some of the challenges with it.

This knob review site is a great example of kind of setting yourself apart but also picking a niche to curate because it’s unique and it’s very focused. You know that angle that someone’s coming from when trying to find information about audio equipment knobs.

But the great thing is that review site actually created buzz because it was so unique. I haven’t checked the site lately but I bet if they wanted to they could expand their offering or at least their curation of reviews because they became known for this one particular thing.

It works the same way for when you’re looking for niche. Trying to start with the smallest addressable size you can. Meaning and we kinda gave an example with the sandals, but if you’re going to curate stuff try to bring it down to each level.

Thinking in Hierarchies

Think about these things as levels are hierarchies. Each market has its own set of categories and subcategories so a lot of times it’s trying to figure out how to get a niche market that you can basically own that you can be the single best resource for.

So that’s really the only secret.  If you’re wondering, “How do I select a niche”. It really is just the process of deciding on what your higher-level hierarchy is and then keep going down, going down, going down, until you find an addressable niche that you can focus on and that you can own.

So Many Choices?

So Many Choices?

That is if you’re looking for a niche. I will say that if you’re looking to market yourself, your product or idea, sometimes going that far into a niche isn’t the smartest thing to do.

It may be a smart thing to do on the marketing side, right, but it’s not the smartest thing to do on the curation side because a lot of times in your niche, the people you’re going after, are interested in a wider swath of topics and if you just subset those topics in Curation you’re missing the larger topics available for your niche.

What I’m basically saying is that if you go to fine within your niche and you curate stuff that is in too fine of detail and that is all that you curate, you run the risk of alienating other people in your niche.

Generally that’s the other common mistake we see and that is for someone who is not looking to monetize their site.

A good example is a let’s say I am looking to curate stuff on trading and there’s different trading styles like scalping, day trading , forex, but it is smartest to focus on just one of those trading styles and each subsets with in that style instead of the entire trading market.

Don’t Forget About Monetization

Also, before picking a niche, think about you sales funnel, think about your monetization strategy.  This is something we always come back to on this show. We talk about monetization and one of the biggest mistakes I see people make with content marketing, curation is content marketing, is they don’t think about monetization first.

They don’t think “What is the path to purchase, how am I going to monetize my efforts”

Where is the monetization from? Is it going to be advertising, is it an email opt-in that I lead into other affiliate offers?

So think about monetization first before you dive into a niche and really spend all the building out a site and effort curating content.

7 Rules for a Strong Digital Content Strategy

These are some great rules for a digital content strategy but also the foundation of a good content curation strategy as well.

When it comes to crafting a digital content strategy for your business, think about these 7 rules.  What other rules do you think are crucial in ensuring a successful digital content strategy?

Rule #1: Focus on your Customer First

Rule #2:  Be Consistent

Rule #3:  Get Out of Your Comfort Zone – Be Creative

Rule #4:  Communicate

Rule #5:  Create Unique Content

Rule #6:  Curate Select Content

Rule #7:  Collaborate with Customers

#1 – I’d add when thinking about your customer it’s important that the content you curate solves problems or gives them consistent breakthroughs.

#2 – One of the biggest reasons I see people fail in any marketing strategy is not being consistent. When starting create and plan a way to stay consistent.

#3 – This is big, challenge yourself to curate from sources you never though imaginable. How do you do that? By finding related topics and sharing how the tips or insight relates to your industry or niche.

#4 – Don’t stay in your hole, get out and interact with your market.

#5 – I’ve said this many times but curation drives unique content creation. After you’ve curated for any amount of time you start to see trends yourself, you also start to have additional ideas.

#6 – Have to agree there.

#7 – If you’re in a market where you have customers who create content this is a huge win-win. Curate their content or find ways you can work together to either create some unique content or think of ways you help each other spread your reach. We do this with our site by having exclusive membership tribes with Curation Traffic.

That’s all just wanted to add some additional thoughts to the article, you can see the original source down below. BTW this post was curated with the Curation Traffic Plugin.