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Content Curation for Real Estate & the Real Estate Professional

On today’s show we’ll talk about how a real estate agent, Realtor® or a real estate professional can use content curation in their own marketing.

Below is the transcript to the audio above. We do try to clean up the transcript so it’s easier to read but sometimes it’s a little tough bringing the spoken word to a easy to read format.

Here’s what we cover in today’s show:

  • The truth behind content curation and how it plays a role in your own content marketing as a real estate professional
  • The type of stuff that you should be curating
  • How to find stuff you curate
  • How to measure success
  • What are some success factors you should look at and whether or not the time that you are spending in curating is real worthwhile,
  • Plus much more…

Before we jump right in let me share a little bit about my background. I used to own a company called Minnesota rent or own here in Minnesota, we used to buy properties and sell them on a rent or own, we also then became a full blown property management company.

What I found during that process is that I didn’t really enjoy the real estate side as much as I enjoy the marketing side, it’s kind of where we are at today but I still keep in tune because I’ve got a lot of friends here locally that are real estate agents, they ask me for a for a lot of advice on how to market especially with content marketing and that’s a good wat into getting started talking about how to use content curation as a real estate professional

Social Media and Content Curation

One of the things that I’ve seen and talked about in the real estate industry is that you should be participating in social media which I agree with to some extent you should be and you should also be blogging, you should be doing content marketing.

I think that’s true to an extent, it’s also why I like content curation because you can participate in content marketing in a very light weight way and it allows you to do something that I think is drastically important because I actually had a friend the other day that asked me ‘Scott look I think you are doing a really good job with your content, I wish I could do as good as that, I’m spending 1 or 2 hours a day here writing a blog post and it seems to be working, I’m getting traffic but it’s not getting leads, it’s not generating emails, how long do I have to do this before I start seeing results?’

That is where I kind of said that this is one of my first questions to him was ‘Is creating a blog post once a day the single most important thing you can be doing in your business to be generating revenue?’

Let’s First Talk About Writing and Creating Content

His first answer was no, in fact I probably shouldn’t even be doing this and whatever, I think it was some kind of outbound calls or something, I’m not sure exactly what he said but he did say something specific and I think that’s the case for a lot of real estate professionals and I think one of the issues is that a real estate professional at least a lot of them I’ve met seem to be the type of individual that likes to be out and about, they like sales, they like people.

I’m not saying to write you don’t have to like people but I think writing especially a blog post, in some ways you have to be kind of a born writer but you have to also learn to write and if you haven’t spent the process, the time to learn quickly and efficiently there’s better things you can be doing with your time, that’s really what it comes down to because I think the other inherent challenge with real estate is that especially now with the changing, the way people are staying in their homes longer, I know this is different per market but people seem to be staying in their homes longer because of the economy and housing prices and uncertainty and everything else right?

The time from someone actually becoming a lead or someone aware that you are a real estate professional and actually needing your service could be years.

So you have to be of mind on a consistent basis, you have to be providing value on a consistent basis and that’s hard to do with content marketing if you are not kind of natural into it and if you haven’t worked it in so that you are highly efficient with it, it’s also why I said I like curation because let’s say you take that same amount to…

Double Your Content in Half the Time

You can curate 3 to 6 things that your target market, that the people in your farm area or whatever that maybe would care about in the time it would take you to write half of the post, that’s what I found, that’s why content curation at its core…

I believe every real estate agent has the ability to participate in content marketing,

I think the first step in doing that is content curation. I’m not just saying that because we created a curation platform.

I’m really saying that because at the core you are most valuable when you are doing the other activities for generating leads building relationships. It’s great to have that basis of content marketing but until you’ve honed the skill of highly efficient content writing it’s rarely worth it.

I typically say go make more money and hire it out. Or find a way that you can efficiently do it and have it edited because a lot of times what hangs people up is editing and finding the right image and all the other stuff that goes along with content marketing.

If you’ve tried content marketing as a real estate agent you’d know how that is, so that’s why I like content curation.

Goals of Curating

What are you trying to do as a real estate professional with your content? Ideally you should be building the biggest list possible.

You want the list in tow different ways, you want the list of email addresses that you can communicate to on a moment’s notice. You also want to build a direct mail list.

You want two core lists, you want an email list and then you want to find a way that you can actually get peoples address because if you can get people’s addresses you can start directing mail marketing to them and that’s one of the most effective ways to market to someone even in today’s day and age especially as a real estate agent.

So those are the two core things that I will focus as our goals, now that’s where curation kind of plays this kind of role, it help you on the content marketing side, it also helps you on the social side because what you can do.

Sources for Real Estate Curation

I’ll use my local area because I know it well, there’s a local news paper and I should know the name of the local news paper, it’s a local news paper that has an online edition as well, we have two news papers, I don’t know how long that’s going to last here, we have the Star Tribune and the Pioneer Press.

startribune.com1030Then we have a series of other kind of like niche news papers out there that all have online sections as well. Now these are things that the farm area that I live in that I would target as a real estate agent, these are things that they would be highly interested in, it covers their local topics, it talks about local politics, local things that are happening, the local cities to local crime stories and all that stuff, all the above.

Those would be my sources for content curation, I’m sure it’s the same in your city, big or small, whatever size city you are in.

You have this same type of sources, you can still pull from national stories as well but those are your sources for content curation.

The whole reason to do this is you want o capture the attention of people on a ongoing basis and you want to capture attention so they would come over to a website you control and you own so you can create a lead, so then you can build a relationship with them via email or direct mail.

Then they will eventually think of you when they need a real estate transaction or when their friend does.

If you are doing a really good job they’ll think of you when anybody needs a real estate transaction. That’s really the goal and what ensures that happens is consistently curating content.

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I’ll bring it out kind of the full picture. If you’re consistently curating content on an ongoing basis where you become the source of what is happening in the local farm area. Covering things people are really interested and would check out often– eventually you’ll get them on one of your lists.

This is where social does play or you’ll get them on a permission channel which really social media is just another media channel for you to utilize, you’ll get them on the permission channels social media but it’s all driven by you actually consistently creating content, 2 to 5 things a day all form local news sources adding your own spin to it.

It’s really that simple to be complicated, I could try to complicate it I guess you could say but there’s no reason to.

Should You Create Content?

I think that every real estate agent can do content marketing.

You still have to ask if you’re efficient in writing, editing, publishing and all that other stuff. if you are not highly efficient I would start with content curation because the other thing content curation would do for you is teach you to be a better writer.

As you curate consistently everyday or 5 days a week for 3 months, you will be much more efficient at blogging and being a content writer. What I found is that people that curate especially real estate agents that curate start injecting their own post here and there.

They get more comfortable with the whole process, these are even with people that have tried and failed utterly in the past. They start curating because its like anything else in your business eventually becomes a habit. Content marketing is a habit and curation is one of the best ways to form that habit. It’s also one of the most highly effective ways, so you’re a real estate agent that’s the way I look at it and how do you measure success.

How Do You Measure Success?

The way that you want o measure success is like anything else, there’s a couple of what I consider KPIs I would suggest you measure your success of content curation. The first one is ‘are you generating traffic to your curated efforts?’ let’s say you are spending 15 minutes a day curating 4 articles a day, are you generating sufficient traffic to those articles?

The next thing is are you getting leads to your permission marketing funnels?

There’s quite a few ways to do this. The common ones are you can give free giveaways, like the standard giveaways of a free house valuation.

I think you have to get more creative in that but that’s an advanced topic beyond this podcast but I think you can get some better offers to actually get their address or to at least get them on the phone to start building your permission marketing funnels because one of the things I don’t believe is I don’t believe content marketing

I’ve yet to see content marketing that creates leads today, so if you’re looking for leads today I’ve got to be upfront.

Content curation, content marketing isn’t the most important thing you need to do but if you want to start building towards the future I would start doing it even if its 10 minutes a day.

You can literally curate content because- think about what I have come and gone over, I mentioned let’s say 7 sources locally here that I would have bookmarked, all I would have to do is spend 5 to 10 minutes which is probably something I would do, I don’t read the local news but let’s say I did, this is something I do regularly anyways and the I just take the additional step of pushing curate and maybe adding a little bit of commentary, I can do that in 10 to 15 minutes and curate 3 to 5 things no problem and be up to speed on what’s happening locally.

What Should I Curate?

Content curation is something that you can work in your daily schedule. In many ways its s a double use of time, especially if you already consume news.

What should I be curating? Should I be talking about the local market? Should I be mentioning the mortgage rates and all stuff like that?

I think that’s good, what I’ve often found is that that stuff is bland unless you have a unique take.

That’s all the more reason why I like content curation because it’s not just me too, you’re not just saying ‘oh look at the latest report by this organization that’s talking about housing prices’ and then you dissecting it, do they really care about that?

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If you can capture attention, put a little spin on it, get them over to a platform that you control and convert them to a lead, that’s what it’s all about, so hopefully that provides a full picture, I know, often times when I talk to friends locally here they usually say well Ok, is that all?

I say yes that’s all, don’t do anything else, don’t over think it, don’t go beyond what we’ve just talked about, literally with curation traffic all you have to do is go to the sources that we talked about and curate it and go to the most important thing you need to do and if you want to participate in content marketing,

If You Do Write Content Get an Editor (but Still Start Curating)

If you haven’t learned this and you’re trying to do content marketing, here is what helps in tremendous amount having an editor, so let’s say you don’t want to completely outsource a content marketing site, having an editor makes it so much better, someone you could send your post to and they are going to edit it is awesome, that’s what you need to get too so if you are considering content marketing and you are not a good editor.

I would highly suggest start with curation, learn the aspects of content m marketing because that’s what curation teaches you and then get enough money so you can get an editor and then start blogging because blogging is a lot easier when you have an editor, I know it first hand, this is something I learned firsthand, I wish I had an editor years ago because it would have just made things a lot easier, a lot times that’s just one of things that slows me down is editing, so that’s another tip to kind of out in your basket there.

How to Easily Curate Content

I should mention Curation Traffic is push button simple WordPress based content curation platform, it means you can be up and curating in seconds, it works on any WordPress site, we also have our own curation traffic themes that we’ve developed as well, so let’s say that you don’t have an existing website but you want to create a curation traffic or a curated website, we have themes that you can use, the plug in allows you to easily carry content from around the web, so it’s a push button simple tool, I think this is of course coming from the source I should say here, full disclaimer, I do think that it’s a tool that just about any real estate professional should have because it allows you to participate in any content marketing and a 5th or a 7th of the time it takes to create a blog post, so that alone makes it a tool that is just highly worthwhile. Well that’s all; I’ll see you in the next episode.

11 Examples of Content Curation in Action from Curation Traffic

With This “Curation” Stuff Aren’t You Just Really Stealing People’s Information?

Today we received a reply from one of the latest emails we sent:

I am very confused on the “curation” thing… But with this “curation” stuff aren’t you just really stealing peoples information? … from what it sounds like all the information would be from other people…how would that help me?

All great questions and in this post we’ll talk about:

  • Is curation ethical or is content curation legal?
  • Why would you want to have someone else’s content on your site?
  • The First Impression Trigger
  • The Authority Association Effect

So let’s talk about the “curation is stealing” question…

With content curation you’re doing 2 things.

You’re referencing another source of content and then adding your own thoughts (usually this is called adding commentary).

Content curation is used by just about any major site you can name and includes any national and local news site, buzzfeed.com, noteworthy.com, huffingtonpost.com, techmeme.com, drudgereport.com, msnnow.com, and so on.

In fact, if you’ve followed any well-known site you’ll discover they add more and more curation to their content mix as they grow. They do this for one reason… more traffic.

The web is all about eye balls and how many people you can get to your site to see your advertising and your offers. Curation is the quickest way to do that.

As far as using other people’s content, you’re putting into action exactly what happens on Facebook, Twitter, Google+, and all the sites mentioned above.

The technical aspect you’re using is called fair use. Fair use is a section of the copyright law which allows citation of content and related works. Obviously the key word is citation and not taking the whole article without permission.

So is this ethical?

Short answer is yes. The copyright law allows for people to cite sources, stories, videos, and ideas. The key element once again is cite and not reproduce in whole.

Simply copying a story is theft and even if you get away with it once eventually either the owner or someone else will call you on it.

Added note: With Curation Traffic your citation is done automatically for you and is something you don’t have to worry about.

If you want a full and complete run down here’s one of the best in-depth analysis that covers just about every detail on fair use and how it relates to online media.

The next questions you might ask is…

Why would I want to have someone else’s ideas or content on my site?

The biggest benefit we’ve already covered…

With curation it means you have more content, more traffic, more eyeballs, and more conversions.

But there’s something just as powerful happening behind the scenes…

Well, there’s 2 things really, these are called the first impression trigger and the authority association effect.

Curation done correctly means the main draw will be your opinion, your thoughts and your ideas and the original story is the launching pad for that.

This is taking advantage of the “First Impression” trigger (we’ll cover this in more detail in a follow up email) just know that people remember the first impression or contact they have with content more than what happens thereafter. It’s a powerful content marketing tactic we’ve only recently discovered and I can’t wait to share more about it.

Authority Association Effect

The next powerful element you’re putting into action with curation is called the Authority Association Effect.

This effect happens inside the mind of your visitor. The instant you highlight or comment on someone else’s idea this puts you in the same league as that person.

Imagine you are on a panel with some of the highest respected people in your market. Just being on this panel instantly gives you credibility with your audience. This same benefit works much the same way with curation only it’s a little more subtle.

In essence, the Authority Association Effect is allowing some credibility of your sources to be transferred over to you. This factor alone usually makes curation a sought after strategy.

Here’s a Bonus Reason why Curation Rocks…

Simply, it’s the fastest way to create content.

If you have tried to blog or write at all you know it’s pretty hard and time consuming.

Curation is easiest form of content marketing and blogging there is especially if you’re just getting started or haven’t made it happen in the past.

Think about it… the idea for the post is already there for you and all you have to do is add your own thoughts (commentary). It really is that simple.

When you use the Curation Traffic System curation becomes push button simple. It includes all the tools to easily cite, highlight, and add your own commentary.

For every new curation you release you’re taking advantage of the Authority Association Effect and the First Impression Trigger we talked about above.

Best of all, it takes minutes to properly put into action content curation.

Image by Sam Howzit

content curation king

Is Content Curation King?

 

In this episode we’ll talk about, is content curation king? We’ve heard this – I’ve heard this phrase quite a bit, specifically around content marketing. I see it a lot, is content marketing king, but we’ll talk about is curation king? Or is it the queen, or is it the prince, or is it the peasant. So let’s jump right in.

Subscribe to the Content Curation Show.

What is a King in the Content Marketing Game?

When we think about this, something being king, right? That means it’s the top of the heap. It’s the ultimate ruler. It’s the thing you should really focus on. And a lot of, I guess, when I hear this phrase, especially around content marketing, I always wonder, why do we have to place this strategy above all else? Because increasingly today – and this is something probably that will go beyond curation. 

Be it social, your blog, other content platforms, any other platform that’s is coming up. Mobile, tablets, you know however people want to interact with you, your brand, your company, you have to be to interact with them in those platforms, right?

Content vs Curation

So when we talk about content versus curation and whether one or the other is the king, I think we have to really dial it back a little bit and say that all forms of marketing is in the kingdom so to say. Is in the castle. And is content, the act of creating content to connect with your target market, be it if you are a B2B – business to business marketer, or a B2C – business to consumer marketer, does content play a role? Yes. Because if you are engaging in social media, you can always curate stuff and curate stuff from other sources, but ultimately that’s someone else’s idea, that’s someone else’s product, it’s always better to be able to find ways to connect your product and to curate, to create stuff around your product I should say.

Is Curation on a Higher Level?

So, I don’t think curation is on a higher level. In some forms, curation is kind of like the prince. Not the queen. Cause I don’t know what the queen does. It depends on each dynasty obviously, some queens are more powerful than others. But I think that curation is more like a prince. And what I mean by that is you’ve got content marketing, which is creating content, creating unique content, is really a lot of times the driving source and what really creates authority and creates persuasion with your marketing.

Is Content Curation King?

But when you add curation onto that and let’s say the prince, the prince if you think about it, typically if you’ve got a very strong king that has accomplished a lot, the prince is always trying to find ways that he can live up to the name of the king. Live up to the accomplishments of the king. And that’s really where curation is placed, because curation, in it’s essence is a great strategy if you’re just getting started. It’s a great strategy to capture traffic. It’s a great strategy if you’re a content marketer to add on top of. Especially if you own the platform.

But, it will never, unless you – and I will add a caveat to this – curation will dominate the king, will essentially assassinate the king and become king if you do a really good job of it and you become a platform that is known to curate the best in your market. Then, a lot of times it will become king. You look at the way The Huffington Post got to it’s rise. Now they are obviously focusing a lot on unique content, but a lot of it was curated content, aggregated content.

Curation Platform Examples

Techmeme is another good example, that’s a straight curation platform. They don’t do any unique content. BuzzFeed is another good example. BuzzFeed started just curating stuff and even now they do a lot of curation but they are starting with unique content.

So you can do it but you have to do it in a very focused fashion and so the prince, in some ways, can outshine the king, but that prince better be good and better be ruthless, and eventually that prince will have to adopt the strategies of a king. And I believe if you do look at this – if we want to use this kind of analogy – content creation, when done right with a voice, with authority, with heart, with a why, always will win out above curation, because it’s your own ideas. It’s something people can connect with. It’s an emotional aspect done right.

Ultimately You’re Citing External Sources

Curation, ultimately you’re always pulling from someone else’s source. I still feel, even if you’ve mastered content marketing, you’ve master creation, you’ll notice everybody who has, they still curate. And they still curate on their own platform because it’s more traffic. It’s more eyeballs on their stuff. And in some aspects, when you get known as a content marketer, as a person who can create content I should say, and you put the strategy of curation on top if that, you’ve built authority, ultimately you’re looking for more eyeballs. You’re looking for more traffic. And that’s what curation delivers to you.

So that’s another interesting aspect to this.

So is content curation king? No, I don’t even think its queen. Possibly it’s a prince. I definitely don’t think it’s a peasant. But it’s somewhere in the upper echelons of the court – the king and queen’s court. So it’s somewhere in there.

And I’ll say one other thing, if you’re new to the show, if you’re new to curation, number one if you’re new to content, start with curation. Because it teaches you how to be a good content marketer. So I would suggest start with curation. We have a tool called Curation Traffic that allows you to really easily do that.

Aren’t You Already Doing Curation?

If you are a content marketer, I would suggest add curation to what you are doing if you are not already doing it. You probably already are in social media, but add it on a platform that you own, that you control, that you can monetize right away. That to me takes your audience, your authority and in some ways can double or triple the existing engagement you get right now. So that’s something that I would suggest.

That’s all for this episode. Look you can subscribe to this show in iTunes. You can definitely subscribe on YouTube if you are watching this on YouTube. Or if you are on our website CurationTraffic you can go to the blog section and see all the podcast episodes. You can follow me on Twitter at Scott Scanlon, and you can follow us on – you’ll see all the other social accounts, so that’s all for this episode. I look forward to seeing you on the next show.

Getting Started with Content Curation

In this episode we’ll talk about getting started with content curation. Specifically, let’s say you’re just getting started and you really want to have success right away with content curation be it if you’re just getting started with content marketing, or you’re a seasoned content marketer. I’ll share with you some tips right now so that you can have the most success if you’re just getting started with content curation.

Setting Your Goals

So, let’s start with the first thing. In any form of digital marketing or any marketing whatsoever, you should start with your goals. With curation there’s a couple goals that you can really realize, I should say, and that’s probably not the way to say that, but you should be able to realize with curation. The first one is authority. If you get known as finding good stuff on a consistent basis and helping your target market gain clarity or your niche gain clarity, you will build authority. Authority is one of those things that’s built over time and it’s trust.

Authority is Built Overtime and Content Curation Builds Authority

Really, that’s what it is. Authority is I trust you to have some kind of knowledge in a market; that I look to you as a leader. So, curation works really good for that because as you hone your ability to curate and as other people realize that in your market they will trust you. In a way, and this is what you really hope for, you want them to rely upon your curated content, rely upon your ability to find stuff that they need to know about. 

If you look at the example of, and this is the drudge report, I use this example every now and then, really that the drudge report has the ability to set the story, be it culturally or politically, on any given day. That’s a lot of power and just simply by creating the top story can create what people talk about, what news organizations talk about and what, really, sometimes the internet talks about. That authority is something that you want to think about for your market or for your niche.

Curation Captures Traffic You Wouldn’t Ordinarily Have

The other thing that curation does I should say, is it allows you to get traffic that you wouldn’t ordinarily have. A way to think about this is we’re typically told to go out there and curate and in curation we’re gonna build authority because we’re gonna be sharing stuff on Twitter or Facebook or Linkedin or wherever else. Through doing that we’re gonna get authority, but we’re sending traffic to someone else. With curation specifically in the type of curation that we talk a lot about on this show where you curate stuff on a platform that you own, that you can monetize right away; that garners traffic.

Now, I’m not saying you should do this every single time, but that’s another benefit of getting started with content curation. Oftentimes, we see this a lot, a lot of people have a following in social media, but when they put curation on top of that, specifically in a platform that they own, they get the opportunity to monetize right away so their permission channels, their email lists, their social following goes up.

Getting Started With Content Curation Also Creates Awareness

Also, and this happens a lot, if you have a product or an idea or something else that really just needs awareness, people just need to be aware of it; when you curate stuff that can create awareness. I’ll give you a good example just from –I could probably give examples that I don’t have permission of from people that have bought curation traffic, but from our own stuff we curate a lot of stuff around content marketing because people that are interested in content marketing would be interested in curation because curation is a form of content marketing. So, we don’t just curate stuff on curation, we curate stuff on content marketing.

That does really well for us because what happens is that people are interested in that topic and then, that gains awareness for our curation platform. So, that’s an example of the same thing you could do in your market. It’s about traffic. The traffic that we generate not only grows our permission channels, but it actually grows our awareness and our sales cycle, and this is something you would know for your own business or your awareness cycle, is typically anywhere from 10-30 days of someone being aware of our platform that would be interested in it for purchase. So, that’s an example of using kind of the awareness traffic strategy in curation.

What Types of Content Will Your Target Market Care About?

The next thing is think about what type of things does your target market care about? What type of things are they interested in? When you’re getting started with curation it’s no good to curate stuff that no one cares about. So, really dive deep and think what challenges, what interests does my target market, does the niche that I want to garner traffic and awareness and attention from; what do they care about?

You can usually find this because there are usually people that are leaders already, thought leaders in your market. There is already specific, maybe, periodicals that discuss this stuff. So you can find this information already. This will help you really get started on the right foot because when you’re finding the stuff that people have already said, ‘Hey, that’s popular. I’m interested in this.’ Then, you at least know the type of stuff that you need to start curating about.

Is Curation a Long Term Strategy?

The next thing is realize, in some ways, curation is a long term strategy. Now, this will depend on each individual. I’ve experienced people that have put curation on top of what they’re already doing and it instantly has paid off. I remember one person recently emailed us and said, ‘Look, I just got your product and it already has created a hundred visits a day.’

So, it depends on where you’re at in your marketing, but that is something that pays off. Some people, if they have the platform already; they have an existing blog and website and following it pays off right away. But, it pays off more and more the longer you do it because the longer you do it the more trust and authority you build, the more that people will come back and keep coming back.

A lot of times what we suggest is that when you curate stuff you want to build in a way for people to subscribe to those curations. So we do something on a lot of our curated platforms where we connect our RSS feed of our curations to our email service and then every fourth or eighth curation that we do, an automatic email goes out. I was amazed one day.

I looked at the open rates and that. Some of our lists have an open rate of 50-60% on those emails and then, every now and then, we get to communicate with them via broadcast or a special offer we send out. That’s a great way and it’s grown over time. At first, that list didn’t open as much, but I noticed it grew over time and that’s because we consistently curate good stuff. We consistently are building authority.

It Also Helps in Permission Marketing

That’s another reason why when we send out, and this is the full circle of the strategy, when we notice that, we then every now and then would send out a broadcast email to that list and the open rates were the same because they were used to getting this value from our emails. I kind of deviate a little bit about it being a long-term strategy, but it’s something that I tell people all the time, with curation, that it’s a great strategy if you have an existing base, but it’s even better the more you do it.

So, if you’re just getting started this is a strategy that pays off the longer you do it. If you’ve already got a base, if you’re kind of this seasoned content marketer; yes, you can get results right away. But, the longer you do it the more it pays off as well.

The final thing is figure out… this is kind of an advanced strategy when you’re getting started with curation and sometimes you learn it more when you do it. But figure out when you’re going to curate and how much you’re going to curate.

 

Here’s some questions to ask:

  • What I mean by that is, are you gonna do all your curations first thing in the morning and is it gonna be content from the last couple days or the last day?
  • Or are you going to curate throughout the day and are you going to then, release it throughout the day? How much are you going to do?
  • If you can find five posts, are you gonna curate five?
  • Or are you only gonna curate twice a day?

Really think about that type of stuff and a lot of this happens as you do it, but you should start with some kind of plan.

How Many Times a Day Should You Curate?

For instance, I would suggest most people in most markets what you do is you start curating four times a day. Maybe not four individual times a day, but what I mean is four specific pieces of content a day, because that should take you anywhere from, if you’re using a tool or curation platform that allows this to be quick it should take you under 10 minutes, especially as you get going. Maybe at first it might take 15-20 minutes to consume all the content, to get the good points and to curate it.

But, as it’s all said and done, after some experience; you can do this within less than 10 minutes a day with four curations. I would suggest four because that gives you kind of enough where there’s four individual pieces on a daily basis that, if someone is following you, that’s enough for someone to consume.

If you do one or two I don’t think you’re covering a large enough target or a large enough surface for your target market or your niche that you might capture them. What I mean by that is if you curate two things there’s not that good of a chance that everybody that follows you or stumbles across your curated site or your curations is gonna find something they’re interested in. But, the more that you curate the more opportunity that someone is following you or stumbles across you will find something they’re interested in.

So, four is the minimum and I’d say four to eight is really where the happy medium is. If you’ve got a market that really likes to consume content, you can do as much as 10-15 a day. You just have to be set up for that. So, that’s some other things to think about.

Here’s Another Important Thing– Keeping a Consistent Schedule

The one thing I will mention, when you’re getting started with curation a lot of it is keeping to a consistent schedule. I mean that’s really the backbone of any marketing strategy, especially an inbound marketing strategy. But, if you can keep to a schedule that’s gonna pay off for your time and time again. So when you’re thinking about employing a content curation strategy think how can I keep this schedule? How can I create a schedule that will garner attention for my target market, for my niche and how do I fit that into my day or into my week? How do I ensure that my team can employ that strategy?

Those are some tips on getting started with content curation and that’s all for this episode. I’ll see you in the next episode.

How to Use Curation in Your Marketing

In today’s show we’ll talk about how to use content curation. How do you take the strategy of content curation and employ it into your own marketing.

So I’ve got this question recently from someone that was considering buying curation traffic. And they asked I think content curation is a strategy I should look at but how do I employ it? I mean what is the best way to actually use content curation? And I would say and then here is how I kind of answered the question but I’m going to expand on it a little bit.

Setting Goals

The first thing is you have to really set your goals. You have to think about how am I going to use content curation. Am I going to use it to get traffic and obviously that’s a lot of the goals of online marketing or digital marketing is to get traffic so people can see your offers, can join your permission channels. You can market to them. They can get to know you and ultimately you can form some type of business relationship or they can spread your idea. Right? So that’s kind of the gist of online marketing, having an offer and getting people to see that offer.

Curation works really good for that because one of the things that if you’re already doing content that curation allows you to do is it allows you to up your content game in really kind of a low-impact way; meaning that content curation in its kind of rawest form, especially the type of curation that we talk a lot about, short-form curation, can be easily done. So if you’re not doing it now on a consistent basis when you add to that, typically it means you can get more traffic. It’s traffic you wouldn’t ordinarily have.

Just Getting Started?

Now if you’re just getting started it’s another great strategy as well because it allows you to kind of test the water so to stay on whether or not you can employ this strategy of content marketing and curation will kind of give you feedback, real-world feedback, which I think is one of the things – this is another tangent but the question I get asked often is in digital marketing is where do I start or how should I start? And I always say the world belongs to those who ship.

So whenever you can ship an idea, a concept, an idea, your product, whatever it is out there, you’re going to get feedback from reality and I think that’s important. It’s drastically important in today’s day and age that you get feedback from reality and now more than ever you can do that and especially with content curation.

With content curation if you haven’t done any content marketing at all you can do content curation rather quickly and you can see if you can either garner an audience or if people really even care. So that’s another aspect that I would look at. Another way that you can employ content curation.

Curation Is a Great Authority Builder

Another important aspect of content curation is it does help you build authority. And it does this because we do business with people that we trust that we know and the more that you can be seen as someone who can wade through all the stuff that’s out there, all the information that’s out there and provide your audience or your target market with stuff they care about.

Or at least things that they find entertaining and engaging and that capture their attention, the more authority you can build within that market or in that niche or your niche or your market. So that’s another important aspect.

A Hidden Benefit of Curating

There’s another hidden benefit of content curation too that is, I see sometimes talked about, is something I learned first hand. I was doing a podcast called Defining New Media, and it was really 15 minutes a day and I was covering the stories that I saw every single day around new media, digital media, social media. But I noticed something after a couple months.

I noticed that when I was meeting with clients, when I was meeting with other people, when I was just talking in general. My knowledge, my sphere of understanding, my knowing what’s going on, knowing what’s coming down the road, my ability to make connections was increased because I was consistently curating content and I was consistently talking about it.

Content curation does this for everybody that I’ve seen employ it. When they do it on a consistent basis, they become more in tune with their market. They start to see trends, and in a lot of ways they start to become more of an expert, if they are not an expert, they become an expert in some ways. If they are an expert, you become more of an expert and you become more finely tuned to the nuances within your market. So that’s another really important aspect.

And let me check here just to make sure I didn’t miss anything. Learn your market, build authority, capture traffic to create leads. That’s another aspect that we don’t talk enough about in content curation. If you are doing any type of content marketing, you are doing any type of digital marketing, of course you are looking for leads.

You Learn Curation First Hand

One of the things with curation that really, and this is something we learned first-hand as well, curation, and you have to imagine your typical blog post. Your typical piece of content if you are doing content marketing is anywhere from 500-1000 words if not more. And your conversion opportunity exists within the sidebar, other aspects of your blog.

But in curation, especially short-form curation, your content to call-to-action ratio is sometimes a one on one basis. What I mean by that is if you imagine a piece of short-form curation. Let’s say it’s only this big, I don’t know if that’s the right way to do this. It’s this big, your call to action is about the same weight on that page, it’s about the same size. And we have found and we have studies, we have actual data that backs this up that in a lot of ways curation actually converts better than unique content.

Unique Content vs Curated Content

 

Now there’s one big difference here, unique content gives you the better ability, greater ability to persuade because it’s your own idea, it’s your voice, it’s your passion, it’s really kind of your key idea that’s driving that piece of content.

With curation, you are still ultimately pulling from someone else’s concept, someone else’s ideas, someone else’s insight. But the opportunity for conversion, sometimes goes up with content curation.So, it’s kind of a weird thing we discovered as we started going out there and curating, and we started looking at the numbers and we said, well that’s interesting in that our curated content sometimes in some forms converts a lot better than some of our unique content.

Now they are two different traffic sources sometimes, but often times they are the same traffic source. So it’s something to consider, it’s another advance topic around curation, but it’s something we found first-hand. So that’s another important aspect that a lot of times curation can help you increase your conversion, and it depends on some of your offers, and it depends on what you are curating.

So to wrap up, the best ways to use content curation is to build authority, to gain traffic to increase the opportunity for you to actually get prospects, get leads, get people to see your offers. The other aspect that it really helps you to understand a market, it really does. If you curate on a consistent basis, whatever market or niche you are in, you’re going to become more of an expert in that market.

So that’s all for today’s show. You can definitely subscribe, if you are here on YouTube definitely subscribe in YouTube or in iTunes, you’ll find us on iTunes as well.